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UQURITO

UQURITO

ユクリト
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UQURITO
"Fermentation Regimen Before Curing" A health care brand that prepares daily food based on the wisdom of wild plants and fermentation in the seasons and the fluctuations of the body.
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About the brand

"Fermentation Regimen Before Curing" A health care brand that prepares daily food based on the wisdom of wild plants and fermentation in the seasons and the fluctuations of the body.
1
A medicinal health soup made by fermenting plums, angelica leaves, and mugwort. It is prepared from the inside with an ancient regimen and fermentation.
2
For days when you are aware of your warmth and intestinal environment. It is a cup that gently snuggles up to your mind and body, making it easy to continue.
3
It's as easy as pouring hot water. It is designed to be easy to incorporate into salon offerings and home care proposals.

More about the Brand Owner

砂賀美希

Miki Sunaga

20 years of modeling experience. He has worked in Japan, Singapore, and Hong Kong. I started learning about organic from the realization that "a beautiful body is a healthy body". He has been a guest speaker at workshops and related events. While living abroad, I went to an authentic Chinese medicine doctor and became pregnant naturally. After returning to Japan, he studied Chinese medicine and cuisine. After that, I experienced my own advanced childbirth, antenatal and postnatal anemia, and the birth of my second child during the corona disaster. I realized the importance of protecting my body by myself. Based on the concept of "what you can do before drinking" He produces UQURITO, a brand that prepares the mind and body by eating. She is currently a mother of two children, aged 7 and 5.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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UQURITO is based on the concept of "what you can do before suri",
It was born as a fermented soup brand to gently regulate the mind and body in daily life.
　
The reason for launching the brand is
The founder himself lived abroad, gave birth, and raised children
It is because I realized the importance of "protecting one's own body".
Especially during pregnancy, childbirth, changes in postpartum physical condition, and the anxious days of the corona disaster,
I strongly felt the importance of self-care before relying on medication.
　
　
　
　
Umeboshi has long been popular in Japan as "the escape of the day",
Tamari soy sauce, a traditional fermented food,
And medicinal herbs used in Chinese medicine,
There are many regimens that take advantage of the blessings of nature.
　
UQURITO uses these Japanese wisdom and culture
We propose it according to modern lifestyles,
We have developed a "warm fermented soup" that can be easily incorporated even in busy days.
　
　
　
The brand aims to not just provide healthy foods
Prepare your mind and body through "eating",
To be close to the small daily ailments, coldness, and fatigue.
　
Just dissolve it in hot water,
Soups that allow you to easily take in the power of plant lactic acid bacteria and medicinal herbs
It is also recommended as a self-care habit for the whole family.
　
Also, UQURITO
As the brand name suggests, "Let's take it slow, let's go to Yukurito",
In the hectic modern society, while taking a breather
It also contains a wish to have time to take care of yourself.
　
　
　
　
　
UQURITO will continue to do so
While valuing "what you can do before sucking",
We want to be a presence that gently accompanies everyone every day.
　
　

What are we doing?

　
What is the worldview that UQURITO wants to achieve?
"Take advantage of the blessings of nature and develop a self-care habit that gently prepares your mind and body.
A society where everyone can incorporate it into their daily lives."
To that end, we use traditional Japanese health regimens and the wisdom of medicinal cuisine.
Reinterpreted to suit modern lifestyles,
We are developing fermented soups that are easy, delicious, and safe to continue.
　
　
　
　
At the center of the concept is the idea of "what you can do before suri".
When you are not feeling well or feel cold,
On busy mornings or when you have no appetite,
I wanted to provide a cup that would be close to the little daily ailments.
Especially for those who are concerned about the fluctuations in women's physical condition and the health of their families,
We are particular about creating products that make the most of the power of natural materials.
　
　
　
　
　
In product development, umeboshi and organic tamari soy sauce, Yamato angelica leaves from Nara Prefecture, mugwort, ginger,
Only domestically selected ingredients such as plant lactic acid bacteria derived from plum blossoms are used.
　
No food additives such as preservatives, colorings, or flavorings are used.
We value the original taste and nutrition of the ingredients.
　
In particular, Yamato angelica leaves and mugwort are medicinal herbs that are prized as women's medicine in Chinese medicine.
In terms of medicinal food, it is good at nourishing blood, circulating, and warming, and is rich in vitamins and minerals.
These are well balanced and the power of fermentation makes the soup even gentler.
　
In addition, the low-sodium design is designed so that everyone from children to the elderly can eat it with peace of mind.
We are also expanding the range of arrangements.
Not only as a soup, but also as rice, porridge, dressing, natto sauce, etc.
It is also characterized by its ability to be used in a variety of dishes.
　
We are also particular about the production background, simple packaging that reduces environmental impact,
We also consider sustainability and convenience, such as the development of individual packaging types that are easy to carry.
Through these initiatives, we will contribute to society from the perspective of the SDGs.
We want to be a brand that protects the future health of children and the global environment.
　

Commitment to the product

UQURITO's products are committed to harnessing the full power of natural materials to gently support daily self-care.
　
"Plum, angelica and mugwort fermented soup" is available in two types: jar type and individually packaged type.
It is characterized by being able to choose according to your lifestyle and purpose.
　
　
　
　
　
　
The jar type (120g/approx. 20 cups) is ideal for permanent use at home.
Just dissolve one spoonful in hot water to spread the refreshing acidity of pickled plums, the richness of tamari soy sauce, and the deep aroma of medicinal herbs, allowing you to enjoy a feeling of slow warming from the core of your body.
We do not use any additives such as preservatives, colorants, or flavorings, and value the gentle taste of the ingredients.
It is popular as a substudent, a drink in the morning on a busy day, or as a replacement meal for fasting or dieting.
　
Next, the individually wrapped type (7 packs) is suitable for travel, business trips, outdoor activities, etc.
It was developed so that you can easily enjoy fermented soup on the go.
It is a stick type that can be carried in a pouch and can also be carried on board.
It is also chosen as a seasonal greeting or a small gift.
　
In addition, the ease of arrangement is also a major attraction of UQURITO.
Not only as a soup, but also mixed with rice as an instant side dish,
Combined with oil, dressings, vegetable dips, natto sauce, medicinal porridge, etc.
It can be used in a variety of dishes.
Adding honey mellows the acidity, making it easy for children to eat.
　
　
　
　
From our customers
"It warms up your body" "You can easily manage your health even on busy mornings"
Many people say that the whole family can eat it with peace of mind.
UQURITO proposes a new habit of gut activity self-care that will be close to your daily life and you will feel the blessings of nature.
　

Who are supporting us?

UQURITO is supported by people of all generations and lifestyles.
The main target audience is
1: Women in their 30s and 50s who are highly interested in health and self-care
2: The child-rearing generation who cares about the health of their families
3: Easy to feel cold and fluctuations in physical condition
4: Business people who live busy days
5: Senior generation
6: Nature-oriented and organic-oriented people.
　
In addition, department stores and natural select shops,
Many people pick it up when they open pop-up stores at organic specialty stores, etc.,
In particular, the bottle type is popular at events at major department stores in the Tokyo metropolitan area.
Through the tasting, we have received comments such as "warming the body" and "comforting and gentle taste".
　
　
　
In addition, the individual packaging type is for travel, business trips, and outdoor lovers.
It is also supported by the demand for gifts,
"I chose it as a gift for my loved ones."
"I want to have it as a talisman when I go abroad."
We have received comments such as "It's helpful to be able to easily take care of yourself on the go."
　
We have received comments from doctors and warmth experts, and more and more people are purchasing them based on expert recommendations.
　
UQURITO will continue to value "what you can do before Kusuri",
As a brand that is close to our daily lives, we will support the health and peace of mind of many people.
　
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