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Meixing Foods

Meixing Foods

ウメホシショクヒン
Vendor
株式会社梅星食品
A renowned shop for umeboshi events. We sell authentic "Kishu Nanko Ume" directly shipped from Wakayama Prefecture. We offer a wide range of products, from authentic umeboshi (pickled plums) to original products that go viral on social media

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Invoice registration number

T6013301043272

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About the brand

A renowned shop for umeboshi events. We sell authentic "Kishu Nanko Ume" directly shipped from Wakayama Prefecture. We offer a wide range of products, from authentic umeboshi (pickled plums) to original products that go viral on social media
1
It has gained recognition through event sales in the Kanto area, resulting in many fans and repeat customers.
2
We offer original products with unique features that easily go viral on social media and other platforms.

More about the Brand Owner

佐藤悦弘

サトウヨシヒロ

The top brand of domestic umeboshi is "Kishu Nanko Ume". I want many people to eat this high-quality umeboshi cheaply and casually. From that thought, Meisei Foods began. Based on the concept of "high quality and low prices that are not available in supermarkets and retail stores", we operate every day with customer satisfaction as the top priority.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we at Meisei Foods launched the brand was because of our strong desire to deliver truly delicious umeboshi to the tables of more people. The founder himself has loved pickled plums since he was a child, and Kishu Nanko plums were always on the family table. However, as it became more and more expensive year by year and was treated as a gift, I felt frustrated by the reality that it had become difficult to reach on a daily basis. Under such circumstances, visiting plum farmers and processing plants in Tanabe City, Wakayama Prefecture, and experiencing the site of umeboshi making gave birth to a passion for "bringing authentic taste closer to you."
　
There were many difficulties in launching the brand. In particular, when I learned about the existence of "crushed plums" and "barrel-bottom plums" that are repelled as gifts, I was convinced that this is the deliciousness that is suitable for everyday meals. However, in order to change the current situation where the value of the appearance is reduced just by looking uneven, it was necessary to change the perception of consumers. The reason why we started direct sales and event sales in the station was to let customers taste it directly as "that umeboshi" and feel the high quality.
　
What we want to achieve with our brand is to expand new possibilities for umeboshi. While preserving the traditional taste, we aim to help people rediscover the charm of umeboshi by developing products that suit modern lifestyles, easy-to-carry packaging, and new proposals as a seasoning. With the desire to "bring delicious happiness to everyday life," we will continue to propose a life with pickled plums.

What are we doing?

Meisei Foods is engaged in various product development and sales activities to make it easy for as many people as possible to enjoy the authentic deliciousness of Kishu Nanko Ume. Our worldview is to "enjoy umeboshi more closely and more freely". To achieve this, we first ship directly from our manufacturing plant in Tanabe City, Wakayama Prefecture, to reduce distribution costs and provide the highest quality umeboshi at an affordable price.
　
We are particularly particular about the use of translated products such as "crushed plums" and "barrel-bottom plums". These have only lost their shape during the manufacturing process for gifts, and the taste and quality are no different from first-class products. Our SDGs idea of delivering truly delicious food without waste is also an important concept for us. In addition, we are committed to safety and security, such as no coloring and no preservatives.
　
In addition, we are taking on the challenge of developing products that go beyond the framework of conventional umeboshi in line with the diverse lifestyles of modern times, such as "Oniume", which is easy to carry in the form of sticks, and "Umesco", a spicy seasoning that proposes a new way to enjoy umeboshi. We have used various channels such as event sales in the station, direct sales in Sugamo, and online sales on Amazon, and have repeatedly improved our products while listening directly to customer feedback.
　
In the process of product creation, we do not compromise on every detail, from the selection of raw materials to processing and packaging. In particular, we carefully select the extra-large size 4L to 3L of Kishu Nanko plums, and use sun-drying twice and a unique pickling technique to bring out the original flavor and aroma of the plums to the fullest. This commitment is the driving force behind delivering "delicious happiness" to everyday dining tables.

Commitment to the product

Our products are imbued with the tradition and innovation of umeboshi plums. The main product, "Crushed Plum," is made with the same high quality Kishu Nanko plum as for gifts, and is carefully selected in extra-large sizes with thin skin and thick fruits. Carefully pickled with honey collected from Wakayama tangerine flowers, "Crushed Plum Honey" is characterized by its sweet and fruity taste, and is popular with a wide range of people, from children to adults. Since it is not individually packaged, it is also attractive that it can be enjoyed as a home use. Customers have been well received, saying, "Luxurious umeboshi that cannot be tasted at supermarkets is now on the table every day."
　
The next thing to pay attention to is the "onibai", which is easy to carry. Kishu Nanko plum 100% additive-free dried white plum is carefully grated and packed in a mini pouches. It is characterized by a firm saltiness of 15% salt content and a mellow flavor from drying it in the sun twice. It can be used in endless ways, such as replenishing salt during sauna or sports, filling your stomach with a lunch box or on the go, or even enjoying it as a drink in shochu or carbonated water. Customers have commented that it is useful for waking up from drowsiness and weight loss, and that "you can enjoy authentic umeboshi anywhere."
　
And "Umesco" opens up new possibilities for umeboshi. It is an additive-free spicy seasoning made only with Kishu Nanko plum meat, plum vinegar, and chili peppers, and adds an accent to a variety of dishes, both Japanese and Western, such as Japanese-style pasta, pizza, fried chicken, and dumplings. The sourness of the plum and the spiciness of the chili pepper are in perfect harmony, and there are many repeat customers such as "I like it more than Tabasco" and "Salad chicken on a diet has become more delicious". All of our products value the quality of the ingredients, ease of use, and customer feedback, while pursuing umeboshi that is close to everyday life.

Who are supporting us?

Our brand is supported by a wide range of customers. The target audience ranges from families who value their daily meals, as well as health-conscious people, busy business people, and people who enjoy sports and the outdoors. In particular, at the event sales in the station, customers of various ages, such as those commuting to work or school, and those who came to Tokyo from rural areas, stopped by.
　
At the direct sales office in Sugamo, it is popular with local elderly people and tourists, and many people say that they miss the taste of old-fashioned pickled plums and that they eat it every day for their health. In addition, through online sales such as Amazon, we receive orders from customers all over the country, and new fans are spreading through reviews and sharing on social media.
　
Customers who have actually purchased it have commented that it can be enjoyed by the whole family, that it is perfect as an accompaniment to lunch boxes and saunas, and that it is additive-free and can be safely fed by children, and the number of repeat customers is increasing. Even at wholesale stores and event venues, it is recognized as "that umeboshi dish", and all the staff deliver products every day while valuing contact with customers.
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