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Sri Lankan-style spice curry shop "Aruggamage". Since our founding in 1989, we have continued to provide "a special food experience that makes your mind and body happy by knowing your own mental and physical conditions."

〜1,000

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ALUTHGAMAGE

アルッガマゲ

Vendor

アルッガマゲグループ株式会社

〜1,000

Followers

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About the brand

The recipe was developed by a chef at Taj Samudra Colombo, a five-star resort hotel in Sri Lanka.

Uses a type of spice that gently approaches the stomach and intestines of Japan people with low spice tolerance.

The average repeat purchase rate for new customers within 30 days is 46%.

More about the Brand Owner

比良未美利

ひらびより

1995 Born as the second daughter to a Sri Lankan father and a Japan mother. While going back and forth between Sri Lanka and Japan since childhood, he wanted to convey the charm of Sri Lanka to Japan people. After witnessing the gap between the rich and the poor in Sri Lanka, he became interested in international relations and worked as an intern at the Ministry of Foreign Affairs. After that, he worked for a foreign consumer goods manufacturer and a venture company that made things in developing countries such as Sri Lanka and Bangladesh, and then took over the family business of Sri Lankan restaurant business and import business. Taking advantage of the roots of Japan and Sri Lanka, he considers it his life's work to "draw out people's potential and connect people."

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The name of the restaurant is derived from the family name of the first couple, "Arruggamage". An inseparable part of the brand's founding period is the episode of how Mr. and Mrs. Aruggamage met and walked.

Sri Lankan D.W. Arruggamage and Japan Sachiko met in 1988. In Nagano, where Sachiko was born and raised, international marriages were still rare at that time. Against the opposition of her parents, who said that she was not allowed to marry a foreigner, she chose to elope to a land where no one knew, leaving behind the words, "The color of the skin is different, but the color of the blood flowing through the body is the same." However, deep down, the two of them have a strong desire to one day be recognized by their respected parents, and they search for a business that makes the most of each other's individuality and talents. That's why I chose a Sri Lankan restaurant. In order to let many people know about Sri Lanka, which is full of charm, I decided to disseminate the information through "food" that condenses the culture and customs of the country.

The two chose a small tenant in a residential area of Higashi-Osaka. There were only 10 seats lined up at the counter, but it became a hot topic as a pioneer of the ethnic cuisine boom, and it has grown into a lively restaurant with constant lines every day.

In the second year of opening, we invited Sachiko's parents to Higashi-Osaka to see the store we had built from scratch. Sachiko's father has always been strict and soft-spoken. However, when he saw the blood and sweat of the two of them, he smiled with joy and said, "Why don't we have a ceremony and move the store to my hometown?"

With the strong support of their parents, the two relocated and opened a shop in Miyata Village, Minami-Shinshu, Sachiko's hometown in 2000.

Even after moving to Nagano and replacing it with the second generation, we continue to provide "experiences where you can learn about your own mental and physical state and enjoy the food you need now."

What are we doing?

Argamage concept

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"In a hideaway resort space in a foreign country

Provide a healing experience that cares for the mind and body."

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It differs from popular ethnic restaurants in that it is particular about the store space and product manufacturing with "healing" as the pillar.

The restaurant's interior is inspired by a peaceful retreat, with a dark brown wood-based appearance and many plants with eye-catching fresh greens. In addition, the interior of the store is decorated with a number of folk crafts and antiques brought by ship from Sri Lanka at the time of the relocation, and when you step inside, you will be enveloped in a special atmosphere with an atmosphere of a foreign country.

The meals you will enjoy there are carefully selected Sri Lankan dishes that gently care for the mind and body. In the first place, Sri Lankan cuisine itself is said to have a gentle taste due to the heavy use of coconut milk.

In addition, in Arruggamage, the pungent taste of chili is removed based on the idea of Ayurveda.We are particular about how to use spices that warm your stomach and make you feel refreshed after a meal。 The taste is very mild, and many customers say that it is gentle on the stomach and intestines of Japan, which is easy to lean on with spices.

The delicate spice dish was developed by a chef who has worked as a chef at a five-star hotel in Sri Lanka for more than 10 years. He is an acquaintance of the owner, and we invited him to Japan as a founding member during the founding period and worked together on menu development.

The chef, who is familiar with a wide variety of spices, has created a taste that makes you feel "satisfied and healed" after a meal while maximizing the aroma and umami. For those who like spicy flavors, we offer an original blend of spicy seasonings. A refreshing blend of spices with cumin and black pepper that further accentuates the deliciousness of the dish.

Commitment to the product

◆ Commitment to taste

The frozen vacuum curry of Arruggamage was developed by a chef who worked as a chef at Taj Samudra Hotel Colombo, a five-star hotel in Sri Lanka, together with the founding owner. We cook high-quality spices procured by specialized buyers with our original formula, and continue to pursue spice curry with a well-thought-out and delicate taste.

◆ Commitment to quality

In order to deliver the taste of the curry as it is served at the restaurant, the curry immediately after cooking is vacuumed using a special manufacturing method and quickly frozen to -25°C.

● Vacuum processing

By completely removing the air, oxidation and spoilage of the food are prevented, and long-term storage is possible without the use of artificial preservatives.

● Quick freezing

By preventing the destruction of food cells as much as possible, we maintain the freshness, texture, and flavor of the food, and make it possible to reproduce the freshly prepared taste when consumed.

◆ Commitment to appearance

Our main curry product is a coated cardboard box that is durable even when frozen. The photos were taken by a culinary photographer from BLUE NOTE TOKYO. Whether it's a special occasion when you want to indulge a little or a rare gift for a loved one, the package has been well received by many customers.

Who are supporting us?

[Existing customer base]

・Women in their 30s to 60s (especially those in their 30s to 50s)

Men in their 30s and older (especially in their 40s)

[Characteristics of existing customers]

Currently, it has been well received by the following customers.

・ Families with children of high school age or younger in dual-income households (purchased with concern for the nutritional balance of children)

・ A natural-minded woman who wants to improve mental and physical disorders such as cold sensitivity, swelling, headaches, and fatigue from the inside through food, rather than Western medicine.

・ I love curry, eat spiced curry, try to make my own, and have a high temperature among curry lovers.

【Reviews】

Here are some of the reviews we have received recently.

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More about the Brand Owner

比良 未美利

ひら びより

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Looking for products like ALUTHGAMAGE? Here are some more brands we recommend.

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比良未美利

ひらびより