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ASAGAYU by Hiroo FabuDine.

ASAGAYU by Hiroo FabuDine.

アサガユ バイ ヒロオファビュダイン
Vendor
株式会社ファビュラボ
Retort porridge made by the porridge bar "FabuDine." in Hiroo, Tokyo. "Organic 5-minute rice and carefully selected ingredients ×original recipe" to support ♪ your daily porridge life
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T8010401148264

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About the brand

Retort porridge made by the porridge bar "FabuDine." in Hiroo, Tokyo. "Organic 5-minute rice and carefully selected ingredients ×original recipe" to support ♪ your daily porridge life
1
Porridge from a specialty store is brought to the table after 5 minutes of storage at room temperature and boiling in water: Plenty of ingredients and pre-seasoned, so this one can complete one meal
2
5-minute rice that is great for your stomach: 5-minute rice can be eaten like white rice while retaining the nutritional value of brown rice, which is exactly the ♪ best of brown rice and white rice. It is a rice that is great for both the stomach and the intestines.
3
Varied lineup: From octopus and chicken breast to vegeOK with soy meat and pineapple

More about the Brand Owner

HIROKO SHIMIZU

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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Fabulab Co., Ltd. originally started by operating a holistic salon that used qigong therapy and chiropractic therapy.
As we faced our customers, we realized the importance of food, which is the root of everything we do, so we opened Hiroo's porridge bar "FabuDine."
　
[Physical store: FabuDine.]
While many people in modern society say that they are not feeling well, FabuDine.'s theme is "intestinal activity".
The intestines, also known as the second brain, are deeply involved in physical and mental health.
Everyone can feel free to enjoy it easily, deliciously, and have fun, "Be healthy from the intestines!" It is a store that was created with the thought that it was made.
　
　
While there is a strong image of "patience" and "moderation" when it comes to health-conscious meals, FabuDine. places great importance on eating and drinking happily to cheer up your mind and body.
　
Not just for living, but for living a healthy and enjoyable life.
　
As the name suggests, they also serve alcohol, and you can enjoy organic craft beer and natural wine.
There is also a wide variety of dishes other than porridge, and steamed dishes are mainly served.
　
The specialty is Hiroo chicken and, after all, porridge.
The chicken looks like grilled chicken, but it is also gentle on the body because it is a steamed dish.
　
　
The ingredients used in the dishes served do not contain additives, and no sugar or flour is used in cooking.
It is a naturally derived sweetness and flour-free dish, all of which are masterpieces with intestinal activity in mind.
　
[Retort porridge: ASAGAYU]
From those who have a busy life or are far away and can't come to the store easily,
The retort porridge "ASAGAYU" was born from voices such as "I want to eat porridge at home or at work" and "I want to send it to my parents".
　

What are we doing?

[There are 5 types of ASAGAYU regular products]
Salty "OCTPUS-Energy boosting-"
Chicken broth flavored "CHICKEN-Shiny morning-"
Soy milk sesame flavor "SOY MEAT-Relaxing mind-"
Curry-flavored "CURRY-Breezy Liveliness-"
Almond maple flavored "PINEAPPLE×NUTS- Cheerful day-"
　
Two of them are made with soy meat and are eaten by vegetarians.
PINEAPPLE×NUTS are flavored like sweets, making them perfect for those who want something sweet for breakfast.
　
Like FabuDine.'s porridge, it uses rice every 5 minutes and carefully selected ingredients, making it a delicious and easy way to incorporate intestinal activity into your life.
　
I chose ASAGAYU (morning porridge) because I wanted people to eat it as habitually as possible.
Intestinal activity is important to accumulate every day. However, during the day and at night, there is a high possibility of eating out, and many people find it difficult to incorporate it into their daily lives.
It doesn't have to be every day. It contains the desire to make porridge for intestinal activity a habit.
　
As a major premise, porridge is also a food suitable for the morning.
Warm and easily digestible porridge is not only gentle on the empty stomach when waking up, but also excellent for hydrating and nourishing at the same time.
　
Of course, you can ♪ enjoy it not only in the morning, but also in the afternoon or at night, whether it's a late-night snack or a snack
　

Commitment to the product

[Original recipe × organic 5-minute rice and carefully selected ingredients]
　
●Delicious, safe and secure rice
The rice used for ASAGAYU is organic rice directly from organic farmers in Tamba. It is a rice that is particular about soil preparation, rice seeding, seedlings, and rice polishing.
　
　
●Plenty of carefully selected ingredients
We are particular about not only rice but also food that is used as an ingredient.
Natural vegetables, meat, and nuts are also used to match ASAGAYU, and are carefully pre-processed.
The salt that decides the taste is the best salt I came across while searching for salt from all over the world.
　
　
●What is ♪ 5-minute rice that is good for your stomach?
The 5-minute rice is 50% polished brown rice.
While retaining the nutritional value and dietary fiber of brown rice, it is as easy to eat as white rice, and it is truly the ♪ best of brown rice and white rice.
Porridge made with 5-minute rice is light and easy to eat, and is full of nutritious rice that is good for both the stomach and intestines.
The 5-minute rice porridge is also recommended for porridge because it is light.
　
　
●Just store at room temperature and boil in water
We carefully cooked delicious, energizing, and satisfying porridge using a special manufacturing method unique to a specialty store.
You can easily eat it according to your daily mood by simply heating it up in a water bath.
　
　
●There are many good things ♪ about the morning porridge habit
・Refresh your intestines with morning hydration
Eating warm porridge with a lot of water when you wake up with an empty stomach will naturally help you stay hydrated while warming your body from the bottom.
ASAGAYU is full of protein and vegetables, so it is also useful for supplementing breakfast, which is often lacking.
　
・Quick energy charge
Porridge that is easy to digest and contains sugar can quickly become energy, so you can start the day energetically.
　
・Also for dieting
By habitually eating porridge that is low in calories and has a bowel regulating effect, you can support your diet without difficulty.
　

Who are supporting us?

It is also in high demand as a regular meal at home or at work, as a gift for family members far away, and as a gift for Mother's Day.
In addition to sales at our own EC and physical stores, we also handle it in select shops and department store e-commerce and catalogs.
　
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