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TBK

A natural cosmetics brand using camellia oil from the northernmost island of Saga Prefecture "Kakara Island".

〜1,000
Followers

TBK

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株式会社バーズ・プランニング
A natural cosmetics brand using camellia oil from the northernmost island of Saga Prefecture "Kakara Island".
〜1,000
Followers

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About the brand

A natural cosmetics brand using camellia oil from the northernmost island of Saga Prefecture "Kakara Island".
1
The company manufactures and sells cosmetics using organic camellia oil from Genkai, Kakara Island, Saga Prefecture.
2
In the past two times at the "Japan Made Beauty Awards", "TBK Natural skin lotion" and "TSUBAKI SAVON" have won the Excellence Award.
3
On an island where the tradition of camellia oil continues, we work with the islanders to make products that are particular about ingredients and safety.

More about the Brand Owner

松尾 聡子

AKIKO MATSUO

Born in Karatsu City. Graphic designer. Advisor to the Ministry of Internal Affairs and Communications for Regional Power Creation. Part-time lecturer at Aso Information Business College Fukuoka Campus. He started an advertising and design company, and while working in design, he wanted to create products that would energize the community, so he produced cosmetics using camellia oil from Kakarashima, Karatsu City. In 2016, he launched a project titled "Designing the Whole Region" to uncover the charm of the region and enrich the town and its people with the challenge of contributing to the town where he was born and raised as a designer. In 2017, it won the Excellence Award at the Cosmetics Awards, an excellent beauty product using local ingredients, and in 2019, it launched its third lotion. Winner of the Kyushu Beauty Award Grand Prize. In 2021, he won the JMBA Excellence Award and created a series of his own original brand "TBK". From the perspective of regional design × cosmetics × design, we will uncover new regional appeals.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to use the power of design to leave behind "valuable things that can only be made here."
Kakarashima, the northernmost remote island in Saga Prefecture, is described as "Camellia Island" in the Japan Shoki, and many wild camellias still grow wild today, and are inherited and protected by the islanders.
Since ancient times, camellia oil, which is made by hand, has been of very high quality and has been one of the industries on the island.
However, due to the declining birthrate and aging population, the number of people responsible for producing camellia oil is gradually decreasing, and if this trend continues, historical local resources will be lost.
 
We want to preserve high-quality camellia oil, which is a local resource, as "something valuable that can only be made here."
In order to break through this harsh situation, we decided to make use of the know-how and design capabilities we have accumulated so far to create a signboard product on the island that will be the vitality of the region.

What are we doing?

The islanders do all the processes by hand
I planned to develop the product because I wanted to do something about my hometown, but the reality of the lack of successors was more severe than I expected, and at first I received a fierce backlash from the islanders, saying, "Who would do it if there were no people?"
We started by asking local volunteers and the youth section of the Chamber of Commerce and Industry to cut the grass and harvest the grass, and we also held workshops using camellia oil, and gradually gained understanding among the islanders while dispelling the old image of camellia oil.
 
Currently, we are reconsidering the charm of the region together with the islanders, and are consistently working on the planning and development of original cosmetics using camellia oil.
The management of natural camellias, which are native to Kakara Island, is carried out with "pesticide-free", "chemical-free fertilizer", and "herbicide-free" without sparing any effort.
We do not use seeds or fruits that have fallen to the ground, and only the fruits that grow on the trees are harvested by hand. Everything from oil pressing to filtration is done by hand. The harvested fruit is dried in the sun for 2~3 days, and when the shell cracks naturally, the seeds are removed from the shell and shipped.
In order not to destroy the components of camellia oil, we are working on the development of products made by the cold-pressed manufacturing method (non-heat treatment), and all products are made of natural ingredients without additives.

Commitment to the product

Camellia oil (TBK beauty oil), which is the main ingredient of TBK cosme, is pressed by a cold-pressed manufacturing method (non-heat treatment). This camellia oil, which is used as a raw material, is selected and used only from high-quality camellia seeds, and the filtration after pressing the oil is carefully done by natural fall drop by drop by time without applying pressure. In addition to being used in products, the residue after oil pressing is returned to the forest where camellias grow naturally as fertilizer and circulated to the fullest, making it a cosmetic product that is gentle on the earth, the body, and the skin.
 
『Natural skin lotion』
The world's first patented technology "nano-mixing technology" is adopted. It has succeeded in stably fusing water and oil, which would otherwise separate without surfactants, and contains 560 million nano-sized oil droplets in 1 ml of lotion.
Since various moisturizing ingredients*1 are blended in nano size, it delivers moisture to every corner of the skin*2 even though it looks like water, adjusts the barrier function, and prevents rough skin.
*1: Camellia seed oil, hyaluronic acid, olive squalane, glycerin
*2: Up to 4 stratum corneum

Who are supporting us?

As a basic cosmetic that can be used by families, it is targeted at those who prefer organic and natural products.
It is highly appreciated by women who prefer organic and additive-free, as well as mothers with children with sensitive skin.
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