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Ideas and designs for the "element" of life. MOTO is a brand that makes use of its unique ceramics development technology to propose a rich lifestyle.

〜1,000

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Elementary MOTO

モト

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株式会社セライズ

Ideas and designs for the "element" of life. MOTO is a brand that makes use of its unique ceramics development technology to propose a rich lifestyle.

〜1,000

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About the brand

Ideas and designs for the "element" of life. MOTO is a brand that makes use of its unique ceramics development technology to propose a rich lifestyle.

A manufacturer that has been manufacturing ceramic parts for many years using ceramics made from natural rocks has developed interior goods by utilizing the know-how of knowing ceramics thoroughly.

Combined with the effect of ceramic to clean water, it is a flower holder that makes flowers last for a long time. Ceramic can be used permanently, making it an environmentally friendly product.

More about the Brand Owner

金子素子

MOTOKO KANEKO

Born in Tokyo in 1966. Founded by his father, he is the fourth-generation president of a manufacturing company with a 55-year history as a ceramic manufacturer parts. From the letters "element" in the name, "element", "element" in the material, and "element", we launched the brand with the concept of "element" and "element" in our lives. MOTO is a brand that proposes a rich lifestyle by utilizing its know-how that knows all about ceramics and its unique ceramics development technology.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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●I want to see the smiles on the faces of important employees working at ceramic factories.

Our company, Serize, is a manufacturing company that mainly produces ceramic parts, and is celebrating its 55th anniversary this year. There are only a few ceramic parts manufacturers in Japan that consistently carry out everything from design to procurement of raw materials, molding, processing, and firing in-house, and we have gained the patronage of many customers due to our high technology.

In 2022, I took over this company founded by my father and became its president. The first thing I felt was that we were able to grow with the support of our employees who worked diligently. I am now focusing on creating a comfortable corporate culture in order to take this company to another level. We are constantly improving the environment by enhancing the cafeteria, creating an atmosphere where people can voluntarily express their opinions, and allowing each individual to run independently and self-propelled.

Sixty percent of our employees are women. One day, when a child asked, "What does your mother make?" she couldn't answer well. Since we are a company that manufactures parts for machines, we rarely see our products in our daily lives, and we have not made anything that is familiar to the general public.

Then, I decided to make something that women would be interested in, so I tried to make a prototype of miscellaneous items. One of them is the flower holder. For a long time, I had been thinking about what it would be like if the ikebana "sword mountain" was made of ceramic instead of metal. We thought that we could create a product unique to our company that knows all about safety, water purification action, and the characteristics of ceramics.

When I asked a flower arrangement teacher with whom I had a relationship to see the prototype, it was highly evaluated more than I had imagined, so I decided to commercialize it.

When I told them about the concept of the MOTO brand, many employees responded to me, and they began to give me more and more opinions, such as "It looks interesting," "I want to try it," and "How about this kind of product?"

What are we doing?

● Making ceramic flower fasteners that make "life with flowers" easy and make fresh flowers beautiful and long-lasting

SecLamic processing is a craftsmanship that requires a lot of experience and knowledge to finish the shape according to the dimensions, as there is a risk of shrinkage during the firing process. MOTO's flower holders make use of the skilled technology we have cultivated.

I don't have any experience in flower arrangement or flower arrangement myself, but I thought it would be nice if I could easily arrange the bouquet I received at home and make it beautiful. Therefore, I tried to make a "flower fastener" with a shape that anyone can easily use.

When the flower arrangement teacher saw the prototype, the response was very good. With multiple holes, even beginners can arrange them freely. On the other hand, in order to make a full-fledged work, we decided the location of the holes based on the basic composition rules of ikebana. In addition, we have devised a way to enjoy the arrangement, such as a three-tiered product that can be broken apart and used differently depending on the amount of flowers.

Overseas celebrities are paying attention to the white and luxurious ceramic material, so it will be available at an online shop specializing in vases in New York.

In addition, ceramic has the effect of cleaning water, and flowers will last longer. It is made from talc, a highly safe raw material that is also used in cosmetics, so it is not harmful to the human body or plants. Unlike metal sword mounts, it does not hurt when touched, so it can be used safely at home with children and pets.

Compared to metal, it is more vulnerable to impact, but this product is carefully [chamfered] so that corners do not appear, and it is designed to be hard to break.

In addition, the unique weight of ceramic stabilizes the vessel, so it can be used in combination with light vessels such as tableware at home.

For those who feel that "flowers have a high threshold", we hope that you will enjoy living with flowers.

Commitment to the product

●"Beauty that you can understand when you hold it in your hands"

The clear white color and smooth texture that makes you want to touch it forever, which are the characteristics of MOTO's flower holders, overturn the common sense of conventional vases and bring out the charm of any flower to the maximum.

■001 Ceramic Flower Holder

It is the largest size flower retainer that can also arrange flowers with thick stems.

The weight of 400 g and the height of 43 mm stabilize the flower material, so it can be used with thick branches and flower materials with a certain height.

Even if you put it in a shallow vessel, it will blend in without discomfort.

Diameter 90mm

Height 43mm

Weight: 400g

■002 Ceramic Flower Holder 3step type

It is a three-tiered flower fastener with three overlapping parts, and it can be changed by using it apart.

There are holes of different sizes, and flowers with different stem thicknesses can be grown together.

The 35 mm diameter center part can be matched to a narrow vase by itself, making it possible to stabilize tall flowers with thin stems.

Diameter 93mm

Height 33mm

Weight: 290g

■003 Ceramic Flower Holder Mini

It is the best flower retainer for thin stems, such as small flowers and wildflowers.

There are more than 100 holes, so you can enjoy a few flowers simply or arrange many flowers lively.

It can also be used for incense holders.

Diameter 73mm

Height 20mm

Weight: 210g

■004 Ceramic Paper Holder

The design reproduces the image of Kenzan in ceramic, making it ideal for dried flowers.

You can also use it as a postcard or photo.

Diameter 73mm

Height 33mm

Weight: 250g

The package has a compact design (120 mm× 110 mm× 45 mm) and all products are the same size, so you can manage your inventory smartly even if you stack them.

Who are supporting us?

The target audience is people in their 30s and older, who are interested in flowers and interiors, and who are aiming for a rich lifestyle.

We would like to deliver it to everyone who wants to enjoy life with flowers, such as those who are busy and cannot spend time on interiors, those who are hesitant to decorate their home with flowers because they have children or pets, and those who want to enjoy ikebana more easily.

Currently, it is available at our own online shop and the Flower – Floral Society (thefloralsociety.com), an online shop specializing in vases in NY. It is also possible to wholesale to buyers who operate only online shops.

We have exhibited at the Tokyo Gift Show Autumn 2023 (September 2023) and the 3rd Tokyo Business Opportunity Expo (December 2023).

We will exhibit at the "15th Creation Amour" (held from April 16 to 18, 2022) scheduled to be held at Shibuya Trunk Hotel.

In addition, we have received the following impressions from those who have actually used the product.

"Even if it's not a high-class flower, it's fashionable and takes shape."

"When I was pointing at the leaves in the wilderness, I felt better."

"I want to give it with flowers on Mother's Day."

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Elementary MOTO

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About the brand

More about the Brand Owner

金子 素子

MOTOKO KANEKO

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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金子素子