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Bonito flakes Worship House Yuasa store

Bonito flakes Worship House Yuasa store

カツオブシトンヤユアサショウテン
Vendor
有限会社湯浅商店
This is a bonito flakes wholesaler founded in 1920. We want everyone to experience the "real thing", so we offer products that are additive-free.
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Invoice registration number

T0311502006217

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About the brand

This is a bonito flakes wholesaler founded in 1920. We want everyone to experience the "real thing", so we offer products that are additive-free.
1
Confidence that "authenticity = additive-free = delicious".
2
"Safe" = We will continue to make products that are additive-free.
3
"Thinking from the customer's point of view" = We will always think about how to make customers smile by going back to the origins of food.

More about the Brand Owner

湯浅一正

Kazumasa Yuasa

The fourth generation of the bonito flakes wholesaler Yuasa Shoten. We want everyone to experience the deliciousness of "freshly shaved" bonito flakes, so we regularly conduct "bonito flakes shaving" experiences! We have also received lectures and lectures about dashi. I am active mainly in my hometown Kita Ward.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since our founding in 1920, we have been involved in the food business for more than 100 years.
At the beginning of its founding, it started as a small store that handled bonito flakes and kelp.
Preserving Japan's food culture and passing it on to the next generationBased on the thought of
We have made progress to this day.
　
The store name "Kane-san" is written as "three on a curved ruler" and expresses an attitude of valuing steadfastness and sincerity that does not waver like a curved ruler.
Without being influenced by immediate trends,To be straightforward and honest in business——This is our belief that has not changed since our founding.
　
Even if the times and the shape of food change,"Be honest with your products, be honest with your customers."The attitude is unwavering.
Based on the connoisseurship and trust we have cultivated over many years, we would like to deliver reliable quality that can be handled with confidence, and we would like to play a part in supporting Japan's food culture together with everyone.

What are we doing?

At Yuasa Shoten, we have always asked "what is the real taste" and have been creating products that are additive-free.
Bringing out the original flavor of the ingredients is the most natural and delicious———
This idea is our belief that has not changed since our founding.
　
The bonito flakes are carefully finished by the hands and eyes of craftsmen, using only carefully selected raw materials.
Without leaving it to the machine, based on the experience cultivated over many years, while assessing the condition one by one,We continue to uphold quality.
Similarly, we have carefully selected high-quality kelp from Hokkaido and have repeatedly devised ways to bring out the flavor that is its characteristic flavor.
　
We also consider our efforts for a sustainable society not to be a special activity, but an extension of our daily manufacturing.
Facing ingredients using traditional manufacturing methods without relying on chemical seasoningsIt helps protect Japan's food culture while also reducing the impact on the environment.
　
Returning to the origins of food will help solve the challenges faced by modern diets——
We believe this and are working on product development with the desire to let people know the taste of real dashi even in their busy daily lives.
Our mission is to support the food industry and contribute to the creation of a rich dining table through reliable quality.

Commitment to the product

Now, let's take a look at the main products we are proud to deliver.
　
**"Bonito flakes wholesaler's soba soup"**is a representative dish of Yuasa Shoten, which has been poured into the skills and experience of making dashi that has been cultivated over a hundred years. The flavor of the bonito flakes is carefully brought out, and the original taste of the ingredients is carefully prepared without relying on chemical seasonings.
We have received high praise not only for daily home cooking, but also for food and beverage sites.
　
Next, I will introduce**"Special Selection Flower Katsu"**is a craftsman-made product that is particular about the freshly shaved aroma and rich flavor. From the selection of raw materials to the shaving process, we pay attention to every detail, and we value the original aroma of bonito flakes that spreads the moment the seal is opened. Just by sprinkling it to finish the dish, it is a dish with a strong presence that enhances the taste of the ingredients.
　
And**"10% raw soba"**is also one of our confident works.
We use only domestic buckwheat nuts and deliver an authentic taste without adding any additives such as salt. It has received a lot of support as a product that allows you to enjoy a taste similar to that of a specialty store at home without losing the texture and aroma unique to raw soba.

Who are supporting us?

Our products are sincere about daily food,People who value authentic tasteIt is used by customers.
　
Among them, from the bearers of the family, mainly those in their 30s and 60s,
"I want to choose something that my family can eat with peace of mind."
"I want to convey the original taste of ingredients to children."
With such thoughts, we have received high support.
　
From the customer,
"I didn't expect to be able to feel the flavor so much even though it is additive-free."
"My children are now happy to eat it."
"I was looking forward to the time I spent cooking."
The evaluation of quality is one of the reasons why people have been using it for a long time.
　
As for the destinations, we mainly focus on specialty stores and high-end supermarkets that emphasize quality.
National Azabu, stores in the Denenchofu area,
It is also used by chefs who are looking for a reliable taste, such as Muromachi Sunaba Akasaka store and Kagurazaka Soraku-tei.
　
In recent years,NHK "Good Morning Japan"andAkabane ShimbunWe were blessed with the opportunity to be featured by various media outlets, and we were able to let more people know about our attitude and thoughts on manufacturing.
We will continue to create products that are trusted by everyone who seeks authentic taste, regardless of trends.
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