Mukai Chinmido

ムカイチンミドウ
Vendor
株式会社向井珍味堂
A long-established spice brand delivering authentic aromas with carefully selected ingredients and traditional techniques. We offer high-quality flavors recognized even by professionals, such as shichimi and kinako.
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Invoice registration number

T6120001021837

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About the brand

A long-established spice brand delivering authentic aromas with carefully selected ingredients and traditional techniques. We offer high-quality flavors recognized even by professionals, such as shichimi and kinako.
1
Based on the belief that 'shichimi is not about spiciness, but about enjoying the aroma,' we pursue a unique blending technique that delivers overwhelming flavor intensity that stimulates all five senses.
2
True to the name 'Chinmi' (Rare Flavors) in the company name, we aim for a one-of-a-kind deliciousness that stands second to none, managing everything from ingredient selection to drying and grinding in a single process
3
Loved by a wide range of people from top restaurants to ordinary households, and featured in numerous media outlets. He is highly trusted as a 'great supporting actor' who elevates the taste of his cuisine
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Mukai Chinmido's journey began in Osaka in 1947, shortly after World War II. Even in chaotic times, the founder was determined to say, "We won't lose anywhere! We'll give it our all!" With this belief in our hearts, we launched a spice manufacturing business. At the core of this was a strong desire to bring color and richness to people's lives through food. The founder's steadfast stance has been passed down through the ages.
 
The reason we launched the brand was driven by a passion to go beyond simply offering seasonings and to pursue "rare" deliciousness and bring new excitement to the dining table. By blending traditional Japanese ingredients like shichimi, kinako, and aonori with modern sensibilities and craftsmanship, it creates a truly unique flavor.
 
Mukai Chinmido aims to bring out the individuality of the ingredients to the fullest, infusing the blessings of nature and the producers' passion into each product. For example, domestic chili peppers work hand in hand with producers nationwide, visiting the site multiple times from sowing to harvest to observe the growth conditions of the ingredients firsthand. This thorough approach is why it continues to be loved by professional chefs and Japanese confectionery makers.

What are we doing?

Mukai Chinmido creates unique products centered on traditional Japanese ingredients such as kinako, chili peppers, and aonori, guided by the philosophy of "maximizing the individuality of ingredients."
 
For example, in kinako production, it starts by assessing the condition of carefully selected domestic soybeans such as Hokkaido or Tanba black soybeans. Since soybeans are agricultural products, their crop size and moisture content vary every year. We use our unique hot air roasting method, carefully roasting the beans according to the condition of the beans that day. Heat all the way to the core, roast evenly, and roast evenly. It is truly the work of a craftsman's experience. We continuously produce about 60 varieties of kinako depending on the intended use. It delivers a fragrant finish that melts smoothly in your mouth.
 
 
In chili pepper production, the representative of Mukai Chinmido personally visits the site multiple times from sowing to harvest, working with producers to interact with the soil and check the growth conditions. Especially domestic chili peppers are rare, but those carefully handpicked and harvested have an exceptional aroma.
 
 
 
We continue to engage with our ingredients today to deliver professional-grade kinako and spices to your home table, hoping you can enjoy the "authentic taste."

Commitment to the product

Here are the three flagship products that symbolize Mukai Chinmido.
 
Domestic Shichimi Canned Flavors
"Shichimi is not about spiciness, but about enjoying its aroma."
Seven carefully selected ingredients from across Japan—chili pepper, sansho, aonori—are blended in a perfect balance to bring out each fragrance best. The rich aroma that spreads the moment you open the lid sets it apart from store-bought products. Not only for miso soup and udon, but also for yakitori and simmered dishes, just a single splash can bring out the natural flavor of the ingredients many times over, making them a 'great supporting actor.'
 
 
Kyoto Kinako
This is our signature product, which even professionals in the Japanese confectionery world order to buy. The "dark roast," made by roasting Hokkaido soybeans carefully to the core using a unique method, has a fragrant roast that once you try it, it's said that no other kinako can satisfy you. They are particular about the fineness of the particles, featuring a smooth melt-in-your-mouth texture and refined sweetness. In addition to traditional ways like mochi and warabi mochi, you can also suggest ways to enjoy it that fits modern lifestyles, such as adding yogurt or ice cream toppings.
This Kyoto kinako combines the three qualities of "great aroma, great taste, and melt-in-your-mouth texture."
 
 
salted pepper
This is a proud creation, crafted by personally visiting production areas in Dak Lak Province, Vietnam, together with local producers.
By salting fresh peppercorns as they are, we lock in a bursting texture and a fresh, powerful aroma.
It pairs perfectly with Western dishes like steak, pasta, and cheese, and is also excellent as a snack with wine or sake. Just by accompanying your meal, you can create a professional-level premium dish—perfect for discerning customers.
 
 
 

Who are supporting us?

Mukai Chinmido is highly regarded by a wide range of customers. The target audience includes professional chefs and wagashi makers who are particular about food, as well as families seeking a high-quality dining experience. In particular, it has earned deep trust over many years from people who are highly conscious of its ingredients and manufacturing methods.
 
The actual customer base ranges widely, from long-established Japanese confectionery shops, upscale restaurants, restaurants, and cafes to commercial users who wish to enrich their daily dining tables. In recent years, with the rise of health and organic consciousness, it has become popular among younger generations and families seeking natural ingredients like kinako, shichimi, and aonori.
 
The stores carry it across a wide range of channels, including department stores, luxury supermarkets, specialty shops, as well as online shops and select shops. At a certain select shop, we actively conduct live sales and participate in events at stores with high food sensitivities, valuing opportunities to interact directly with customers.
 
Buyers often comment that the aroma is exceptional, it's perfect as a gift, and it expands your cooking options, and it's frequently featured on social media and in the media. Many celebrities also posted about it. Mukai Chinmido continues to add refined colors to the daily lives of many people with its unique flavor that fuses tradition and innovation.
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