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Still a Dream

We will deliver pesticide-free "specialty coffee" and "delicious decaffeinated coffee".

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Still a Dream

マダユメノツヅキ
Vendor
株式会社豆乃木 まだゆめのつづき
We will deliver pesticide-free "specialty coffee" and "delicious decaffeinated coffee".
2,022
Followers
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About the brand

We will deliver pesticide-free "specialty coffee" and "delicious decaffeinated coffee".
1
Representative Sugiyama's encounter with a producer he met when he was a student led to the beginning of the story of "Still Dreaming".
2
It has been 13 years since we have been importing fair trade and organic coffee from coffee producing areas in Mexico and Peru.
3
Popular fair trade blends, decaffeinated coffee, easy drip bags, iced liquid, cold brew coffee... All are pesticide-free.

More about the Brand Owner

杉山世子

SEIKO SUGIYAMA

After working as a Japan Overseas Cooperation Volunteer (JOCV) in three countries, Zimbabwe, Kenya, and Malawi, he entered university at the age of 28. While in school, he participated in a fair trade project for coffee in Mexico and became a student board member. After graduating, in 2011, he founded Manogi Co., Ltd., which imports and sells green coffee beans in Maya Vinic, Chiapas, Mexico. His hobbies are sauna and watching YouTube. His hobby led him to open a YouTube channel. "Seiko President's Dream Continuation" CH is distributing information on fair trade and coffee on an irregular basis.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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My experience as a Japan Overseas Cooperation Volunteer in three African countries is the starting point of my current business.
In the three countries I spent in, Zimbabwe, Kenya and Malawi, I despaired at the number of people who had to give up their things for economic reasons.
A Malawian friend who started junior high school after 30 because he couldn't go to junior high school.
"I want to be a designer someday."
I remember the day when I was excited by her dream.
When I met her again a few years later and asked her how she was doing, she tended to look down
"I work as a maid at a school teacher's house."
I said.
I didn't listen to her "dream continues."
 
After returning to Japan, I entered university at the age of 28.
I couldn't even have a good conversation with my classmates who were 10 years apart, and the campus was too bright and I always felt uncomfortable.
In such a situation, the only place I found was the so-called seminar.
In the seminar, we are conducting a support project for Mexican coffee producers, and I stepped on the soil of Mexico for the first time and met coffee producers.
 
But looking back, whether it was the three African countries or Mexico, I was always on the "supporter's side," and I was just cheering loudly from the safety zone to the local people.
A Mr./Ms. farmer in Japan who noticed the "voice" said:
 
"Mr./Ms. Sugiyama, do you know what makes farmers happy?"
 
I spoke passionately about the activities I was doing in the university laboratory.
 
"That's important, but first of all, you have to make it sell. If I can't sell it, I can't continue to be a farmer and I can't make a living."
 
He asked:
 
"Mr./Ms. Sugiyama, are you buying their coffee?"
 
I couldn't say anything.
I was very frustrated.
 
"Not a supporter, but a partner who works together."
 
In 2011, the year I graduated, I established Mamenogi Co., Ltd.

What are we doing?

"Fair Trade &Organic"
 
It has been more than 10 years since we were founded, and now we can easily drink delicious coffee from various production areas.
However, we believe that focusing only on data such as cup scores, varieties, and elevations from the perspective of a "coffee connoisseur" narrows the way we enjoy coffee and the world we can see through coffee.
 
 
So what can we do?
 
 
The answer is very simple: "Connecting customers and creators."
 
 
We often use the phrase "you can see the face" to appeal only to the face of the producer, but another important thing is that the creator can see the face of the customer.
By being able to see the faces of customers and receiving their happy voices directly, producers can concentrate on cultivation with even more enthusiasm.
 
 
"That's why it's delicious!"
 
 
I would like to provide coffee with such values to the world little by little, so I am particular about direct trade, and fair trade.
 
The most important thing in our view of fair trade is continuity. And by purchasing a certain amount every year, we consciously purchase it so that it will be easier for them to make a cultivation plan.
 
At first, we imported green coffee beans from one organization in Mexico, but now we purchase green coffee beans from three organizations in Mexico and two in Peru. All of them are pesticide-free and full of love, delivering fair trade coffee that "looks at each other's faces".
 
What kind of future awaits us as these relationships spread around the world? Believing that there is hope there, I am rushing through every day.
 

Commitment to the product

Fair Trade "Mexican Maya Vinic"
 
Background of the production area:
The state of Chiapas, where Maya vinic coffee is grown, is characterized by a large indigenous population that is considered economically poor in Mexico. In Mexico's National Development Plan, it is located in the southeastern region, where the importance of development is proclaimed, but it is a state with the highest poverty index due to lack of support from the central government.
For this reason, producer groups are also actively promoting fair trade. Back in January 1994, the Zapatista National Liberation Army launched an armed uprising against the government to demand improvements, and there was a history of internally displaced persons.
 
Chenaro District, Chiapas:
The Maya Vinic Producers' Cooperative is based in the Chenaro district of the Chiapas Highlands in southern Mexico. It consists of 650 families (as of March 2023) and owns an average of 0.9 hectares per family. The Maya Vinik Growers Cooperative was founded in 1999 as an internal organization of the indigenous community of the Mayan Tzotzil people, "Las Abejas" (Spanish for "bee").
Maya Vinic means "Mayan people" in the local Tzotzil language, and coffee is cultivated by the Tzotzil people.
 
Maya Vinyl Union Maya Vinyl Union Members:
Maya Binic Producers' Cooperative's Path to Self-Reliance with "Fair Trade"
In 2000, we started fair trade for organizations in the United States, and in 2002 we were certified by FLO. Since 2005, through the Junichi Yamamoto Laboratory at Keio University, I have been supported by the Japan International Cooperation Agency (JICA) grassroots technical cooperation, and together with two other organizations, I learned about Japan's advanced roasting and extraction techniques from cultivation. As a result, on December 16, 2011, the association opened a coffee shop (Cafeteria de Maya Vinic) in San Cristobal, Chiapas, Mexico.

Who are supporting us?

・Ethical, organic, and fair trade shops and salons
・ Roasteries looking for specialty coffee that does not use pesticides
・ Those who are looking for a one-of-a-kind coffee
・Companies, universities, high schools, local governments, etc. that are promoting the SDGs
 
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