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Fumu Kobayashi

Fumu Kobayashi

コバヤシファーム
Vendor
株式会社ミミずく
We sell jelly and cold soup made with plenty of Aomori apples. Developing a chestnut potage using Japanese chestnuts from Aomori Prefecture
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T9420001017579

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About the brand

We sell jelly and cold soup made with plenty of Aomori apples. Developing a chestnut potage using Japanese chestnuts from Aomori Prefecture
1
A plump apple jelly made with 100% apple juice from Aomori Prefecture
2
We sell a rich cold soup made with apple puree from Aomori Prefecture and cream cheese from France.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why Mimizuku Co., Ltd. started its journey was because of a strong desire to pass on the rich nature of the Tsugaru region of Aomori Prefecture and the traditional forestry and agricultural culture that takes root in it to the next generation.
This area, which was once known as a specialty of lacquer since the feudal era, has faced challenges such as damage caused by wild animals and the decline of local resources due to the increase in satoyama and abandoned farmland that have become unmanaged over time.
We have begun to approach both forestry and agriculture to solve these local issues and realize a sustainable society where forests and people coexist.
At the root of the brand is the philosophy of "protecting the forest, nurturing the forest".
We aim not only to collect resources and produce resources, but also to regenerate forests, revitalize local communities, and create new value through collaboration with people with disabilities. In particular, as the demand for domestic lacquer increases, we are passionate about protecting local traditions and the natural environment while contributing to the restoration of cultural properties through the creation of lacquer forests.
　
In addition, the agricultural products division "Kobayashi Fumu" practices environmentally friendly agriculture without the use of pesticides, and contributes to the realization of a society where everyone can play an active role by collaborating with Type B offices that support employment for people with disabilities.
Our goal is not just to be a producer, but to be a "bridge between forests and people" that weaves the future of the region.
We will continue to convey the unique value of the blessings of nature and human handicrafts to the world.
　
　

What are we doing?

Against the backdrop of the rich nature and traditions of the Tsugaru region of Aomori Prefecture, Mimizuku Co., Ltd. aims to realize a sustainable society through both forestry and agriculture.
In the forestry field, we are working on reforestation using lacquer seedlings to address local issues where reforestation has not progressed after clear-cutting. Lacquer can collect sap in 10~15 years, making it possible to achieve both forest regeneration and economic value from a long-term perspective.
In addition, the lacquer seedlings are produced by people at the Type B Employment Support Office for Persons with Disabilities, and we are also focusing on the practice of forestry and welfare cooperation and universal forestry, such as planting and undercutting in collaboration with students from Hirosaki University and Goshogawara Agriculture and Forestry High School.
　
　
In the agricultural field, we use abandoned farmland as "Kobayashi Fumu" to develop environmentally friendly agriculture that does not use pesticides. The company produces a variety of agricultural products such as bell peppers, Yamato rouge (red corn), myoga, chestnuts, and even wild vegetables from its own forests.
These activities have been highly regarded as sustainable initiatives based on the Green Food System Act, such as receiving "Green Certification" from Aomori Prefecture.
　
We are also focusing on developing products that make the most of local resources, such as jelly and cold soup made with apples from Aomori Prefecture, lacquer seedlings, and upcycled products of young seedlings born during the production process.
We are committed to being "friendly to people and the environment" in all processes, including production background, selection of raw materials, and collaboration with people with disabilities and students, and contribute to the achievement of the SDGs. This commitment embodies the brand's worldview.

Commitment to the product

Mimizuku Co., Ltd.'s products have a unique value that combines the blessings of nature with the handiwork of craftsmen. The main product, "Aomori Prefecture Apple Jelly," is a gem that uses carefully selected Aomori apples to bring out the natural sweetness and refreshing acidity of apples to the maximum.
By eliminating additives as much as possible and locking in the delicate flavor of the ingredients as they are, it is loved by many people as a high-quality dessert.
You can enjoy a special taste not only when served cold, but also with yogurt or ice cream.
　
　
In addition, the "Apple Cold Soup" is characterized by the mellow aroma of apples grown in the rich land of Aomori and its smooth mouthfeel. It is highly regarded as an appetizer or dessert and as a dish that decorates a special dining table. Both are made from apples grown without the use of pesticides, and are safe and secure, allowing you to feel the blessings of nature.
　
In addition, we also develop upcycled products that utilize lacquer seedlings and young seedlings born during the production process.
These are not only materials that will lead the future of traditional crafts, but also as symbols of environmental conservation and regional revitalization.
Customers have commented that the quality of the ingredients stands out, that it is appreciated as a gift, and that it can be fed to children with peace of mind, and that it is a popular product that often sells out early every year due to limited quantities.
Mimizuku's products offer exceptional value that is suitable for those seeking a luxurious and elegant lifestyle.
　
　

Who are supporting us?

Mimizuku Co., Ltd.'s products and initiatives are gaining support from a wide range of people who value a lifestyle that coexists with nature.
The main targets are wealthy people who are highly interested in high-quality food and traditional crafts, ethical consumers who sympathize with the creation of a sustainable society, and people who want to cherish local traditions and nature.
　
　
The actual customer base includes many people who choose products to decorate the table for gifts and special occasions, families who prioritize the health of their children and families, and cultural figures and creators who are interested in preserving traditional crafts and local resources.
As a wholesaler, we mainly focus on high-end food stores in Aomori, select shops, hotels, restaurants, and other stores that emphasize quality and storytelling.
　
Buyers have commented that "the quality of the materials is conveyed," "I want to choose products that contribute to society," and "It was very appreciated as a gift," and the number of repeat customers has increased.
The Mimizuku brand is loved by many people as a bridge between the community and people, nature and society, not just providing products.
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