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Sadashio

Sadashio

サダシオ
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株式会社バードエイト
A traditional salt created by the long history of "Torihachi Shimomaruko Store". A seasoning brand that allows you to enjoy the deliciousness of authentic yakitori at home.
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T7010801031574

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About the brand

A traditional salt created by the long history of "Torihachi Shimomaruko Store". A seasoning brand that allows you to enjoy the deliciousness of authentic yakitori at home.
1
Based on a yakitori restaurant that has been in business for more than 50 years, the brand continues to send out "beloved food" from Ota Ward, Tokyo, while inheriting the history and trust rooted in the community.
2
Utilizing the taste and technology cultivated through restaurant management, we are promoting a business that expands the value of food by developing traditional flavors into food sales that can be enjoyed at home.
3
With the philosophy of "loving people and loving food", we value connections with the local community while creating a warm brand that will be loved for a long time.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We, BIRD EIGHT corporation., have been walking in the land of Shimomaruko, Ota Ward, Tokyo, with the desire to "love people, love food, and be loved by the local community for 50 years". In Showa 44, it started as a small yakitori restaurant "Torihachi Shimomaruko Store" in the middle of the three tenement houses, and it all began. Since its founding, we have been close to the local people and have valued the warmth and heartfelt hospitality unique to a family business. The "delicious" smiles of our customers and the presence of families who go through us across generations are our driving forces.
　
Even as the times change, what remains unchanged is the belief in delivering "beloved food". In 2021, we incorporated and started a food sales business not only to manage restaurants, but also to deliver the flavors we have cultivated over many years to as many people as possible. I would like to expand the history of being supported by the local people and the sincere attitude towards food to the dining table all over Japan. That was the reason for launching the brand.
　
Our goal is to create food that is not only delicious, but also gentle on the mind and body, and takes advantage of the blessings of nature. We want to be a brand that can contribute to a sustainable future while valuing local ingredients and traditional techniques. Through food, people are connected and a warm circle spreads to the community and society. That is the world that BIRD EIGHT corporation. wants to realize.

What are we doing?

BIRD EIGHT corporation. is engaged in various initiatives every day to realize "beloved food". First of all, the restaurant "Torihachi Shimomaruko Store" offers fresh seafood made by our predecessors from Hokkaido, yakitori grilled with secret salt, and dishes that feel the seasons of the four seasons. The interior of the store is decorated with clean and warm colors, creating a relaxed atmosphere unique to a family business. The reason why regular customers continue to visit with their families is because of this kind of space creation and heartfelt service.
　
In the food sales business, we develop and sell products that can be enjoyed at home with traditional flavors, including "salt for eating yakitori with salt," which has been loved by stores for many years. The ingredients are sun-dried sea salt, carefully selected spices, and naturally derived ingredients, and the recipe is particular about avoiding unnecessary additives as much as possible. In particular, "Salt for eating yakitori with salt" is a confident product that has been completed through many trials to completely reproduce the taste of long-established and kitori restaurants.
　
In addition, from the perspective of the SDGs, we are also focusing on contributing to the local community and disseminating sustainable food culture, such as being adopted as a hometown tax return gift in Ota Ward. We flexibly respond to wholesale from small lots and planning original products, and meet diverse needs through food. Each of these initiatives shapes the world view of BIRD EIGHT corporation.

Commitment to the product

BIRD EIGHT corporation.'s products are characterized by their gentle and warm taste, which is a reflection of long-standing tradition and commitment to natural ingredients. Among them, the main product, "Salt for Eating Yakitori with Salt," is a well-balanced blend of carefully selected natural ingredients such as chili peppers, tangerine peel, pepper, sesame seeds, and blue peppers based on sun-sun sea salt so that you can enjoy the taste of long-established and kitori restaurants at home. It has a simple yet deep flavor and can be used in a wide range of dishes, including yakitori as well as vegetables, fish, and meat dishes. In fact, it has been well received by many customers, saying, "We were able to recreate the authentic taste of yakitori at home."
　
In addition, "Spicy salt for eating yakitori with salt" is a spicy dish that pursues the golden ratio of spiciness and salt, and adds red chili pepper, sansho pepper, paprika, etc. The tangy stimulation enhances the deliciousness of yakitori and grilled vegetables, making it perfect for outdoor activities and as an accompaniment to alcohol. In addition, the "Salt Mix for Eating Yakitori with Salt" is a luxurious blend of over 20 kinds of spices and herbs. It has a rich aroma of garlic, basil, rosemary, etc., and is very useful in outdoor situations such as camping and barbecues.
　
These products are also available as a set with a gift box, and are also used as hometown tax return gifts in Ota Ward. All products value the flavor of natural ingredients and pursue safe and secure quality with no unnecessary additives. We have received many warm comments from customers, such as "The taste of the ingredients is alive" and "The whole family can enjoy it."

Who are supporting us?

BIRD EIGHT corporation. is supported by a wide range of customers, mainly in Shimomaruko, Ota Ward. The restaurant "Torihachi Shimomaruko Store" attracts a diverse range of customers rooted in the community, including families who have been visiting for many years, regulars in the neighborhood, and office workers on their way home from work. The warm atmosphere and heartfelt hospitality unique to a family business are the reasons why it is loved by generations.
　
In food sales, we are expanding our sales channels not only locally but also to dining tables all over the country. It is also used as a return gift for hometown tax payment, and customers from far away have also commented that it has a nostalgic taste and that they were happy with the gift. We also wholesale sales to retailers with special needs, such as the outdoor equipment store "MAXCAMP", and are also used by people who enjoy camping and barbecuing.
　
Customers have commented that they can enjoy the authentic taste of yakitori at home, and that they are happy with the gentle taste of natural ingredients, and the number of repeat customers is increasing. We will continue to aim to be a brand that is loved by people all over the country while being rooted in the community.
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