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GEN MY life

GEN MY life

ゲンマイライフ
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株式会社BBスクウェア
GEN MY life is a brand born from the idea of "bringing brown rice (GENMAI) to everyday life".

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T6020001162663

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About the brand

GEN MY life is a brand born from the idea of "bringing brown rice (GENMAI) to everyday life".
1
This is a natural drink and food made from 100% domestically produced brown rice that is carefully roasted to bring out the maximum flavor and aroma.
2
Caffeine 0, gluten 0, and caffeine are not worrying, and can be enjoyed by a wide range of people from children to seniors.
3
Polishing white rice damages the nutritious germ and bran layer, but since 100% whole brown rice is used, you can effectively take in the nutritional value.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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GEN MY life is a brand born from the idea of "making brown rice (GENMAI) a daily routine". We started this brand because of a very natural desire to protect the health of our family and ourselves. In today's busy life, it is easy to put off taking time to take care of your mind and body. However, we believe that just a small review of your daily diet and drinks can make a big difference in your physical and mental balance.
　
Ten years after our founding, we have made a new start as "GEN MY life" with the desire to inherit the taste and thoughts of roasted brown rice that our predecessors have carefully nurtured and deliver this value to as many people as possible. The brand name contains the meaning of "GEN = born" and "MY life = my life", and entrusts the message of "creating your own life". Fascinated by the overwhelming nutritional value of brown rice and the power of nature, we can't help but believe in the potential of this ingredient.
　
As mothers raising elementary school children, we enjoy roasted brown rice tea and coffee in our daily lives, and use the powder in cooking. It is an important habit to protect the health of your family, and it is also a calming moment. Through GEN MY life, I want everyone to have time to take care of themselves and their loved ones and live a healthy and prosperous life. With such a wish in mind, we continue to nurture this brand.

What are we doing?

At GEN MY life, in order to realize the concept of "brown rice in everyday life",Creating products that are thoroughly committed to 0 caffeine, 0 gluten, and 100% domestic brown riceWe are doing it. Brown rice makes use of the entire germ and bran layer that is lost by polishing white rice, so that we can deliver the blessings of nature, such as vitamin B1, dietary fiber, and minerals, as they are.
　
In product development, we pursued careful roasting methods to maximize the original flavor and aroma of the ingredients. Dark roasted brown rice has a rich and aromatic aroma like coffee, but it is caffeine-free, so it can be enjoyed with confidence by pregnant and breastfeeding people, small children and seniors. Gluten-free is also a great reassurance for allergy and health-conscious people.
　
We have developed an all-purpose powder that can be used not only in beverages but also in soups, yogurts, and baking to make it easy to get the nutrition of brown rice. In order to allow you to feel the power of brown rice in various everyday situations, we are also particular about the range of usability and arrangement.
　
In addition, from the perspective of the SDGs, we use 100% domestically produced brown rice, and value cooperation with local farmers and a sustainable production system. By delivering safe and secure products, we hope to contribute to the health and environment of society as a whole. GEN MY life is not just a food brand, but we hope to be a person who proposes a lifestyle that is kind to the mind, body, and the earth.

Commitment to the product

GEN MY life's products make the most of nature's blessings and value being gently close to our daily lives. The main product, "Roasted Brown Rice Coffee," is made from deep-roasted domestic brown rice to achieve a rich richness and aroma similar to coffee. It is caffeine-free, so you can enjoy it with confidence before bed or if you are pregnant or breastfeeding. It is supported by a wide range of generations, from children to seniors, and many people have commented, "I'm happy to drink the same coffee as my mother" and "The aroma of brown rice soothes me."
　
"Roasted Genmaicha tea" is characterized by a savory aroma and a refreshing taste like freshly roasted. It can be used as an accompaniment to a meal or a change of pace in a variety of everyday situations. It is easy to brew in a tea bag type, so it is useful on busy mornings or in the office. There are also customer comments such as "It's easy to drink like barley tea" and "I feel like my communication has improved," and it is popular with health-conscious people.
　
In addition, "roasted brown rice flour" is a versatile powder that can be used not only as a beverage, but also in a wide range of applications, such as soups, yogurt, and baking. Since the nutrition of brown rice can be easily ingested, more and more people are incorporating it into their daily table. We have also received comments such as "adding it to miso soup or yogurt enhances the flavor" and "it is essential for breakfast".
　
All products are caffeine-free, gluten-free, 100% domestically produced brown rice, and feature a gentle taste unique to natural ingredients. It is also chosen as a gift or gift, and we also accept orders for original packaging. GEN MY life wants to be a support for small daily happiness and health.

Who are supporting us?

GEN MY life is supported by people of all generations and lifestyles. In particular, we have received many feedback from pregnant and breastfeeding women, families with small children, health-conscious people, and those who want to refrain from caffeine. In addition, it is also available in cafes, natural food stores, wellness shops, and other stores that emphasize safety and security, expanding the lineup of non-caffeinated drinks and meeting the demand for gifts.
　
Actual customers have expressed warm comments such as "I can enjoy it with my children," "It is essential for daily relaxation," and "I was very happy when I gave it as a gift." As a wholesaler, there are an increasing number of cases of introduction in spaces that heal the mind and body, such as hot spring inns, spas, and cafes, and orders in original packaging are also popular.
　
GEN MY life will continue to be a brand that listens to the voices of each customer and is close to their daily lives. We will continue to move forward so that we can deliver the blessings and kindness of nature to as many people as possible.
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