It was born with the idea that true organic cosmetics should be like this.
I want cosmetics that I can easily see what's in them by looking at the ingredient list.
When I was over 40 years old, my skin suddenly began to get rough, and my whole face was so rough that I couldn't go out as much as I needed.
I rushed to the dermatologist, but he prescribed steroids for unknown reasons. Until then, I had been indifferent to the ingredients of skin care products, but I wanted to somehow heal myself without relying on steroids prescribed by a dermatologist, so I bought and tried all kinds of organic cosmetics and additive-free cosmetics that had the image of being "gentle on the skin".
However, no matter what I tried, it didn't get better at all, and when I was about to give up, "Will my skin stay like this for the rest of my life?", I found a blog of a person who makes cosmetics by hand and tried to imitate it. Then, in about a week, my skin, which was so rough, healed beautifully like a lie.
There, I realized that the cause of rough skin is a chemically synthesized ingredient in cosmetics. Just like a glass of water overflowing, the damage caused by the chemically synthesized ingredients in cosmetics that I had been using for many years began to appear on my skin. I also noticed that the organic cosmetics and additive-free cosmetics that I had tried a lot also contained a lot of chemically synthesized ingredients.
I continued to make cosmetics by hand for a while, but I felt that the time, effort, and cost were a burden, so I searched for commercially available cosmetics at organic select shops and websites, but I couldn't find cosmetics that did not contain any chemically synthesized ingredients.
I thought, "I'm sure there are many other people like me who are looking for cosmetics that do not use chemically synthesized ingredients, and if there are no such cosmetics at present...", this led to the development of the product.
If as many people as possible who are not confident in their skin and spend their time with their heads down like developers can smile, the brand was started with that thought.