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Processed foods made from organic materials grown on our own farms. Vegan & gluten-free instant brown rice noodles and other authentic Thai flavors are at your fingertips. Winner of the Social Products Award 2024.

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lumlum (lamb lamb)

ラムラム

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有限会社ハーモニー

〜1,000

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About the brand

A long-established organic food manufacturer that has been in Thailand for more than 20 years. When his wife became ill due to chemical fertilizers and pesticides used on the farm, he switched to organic food. We use agricultural products made on our own farm.

Obtained public certifications such as EU, USDA (NOP), and Organic JAS. No animal materials are used. Of course, no chemical seasonings or synthetic preservatives are used. We export to Europe, the United States, and other countries around the world.

Authentic and traditional flavors of northern Thailand are imported to Japan as they are. It has a natural and gentle taste that is not extremely spicy. "Lumlum" means delicious in the local dialect.

More about the Brand Owner

ナチュラルスタイルズ（有限会社ハーモニー）

Natural Styles (Harmony, Inc.)

Live Healthy, Eat Tasty Under the slogan, we exclusively import organic and natural cosmetics, daily necessities, and processed foods mainly from Thailand. We carefully select only products from reliable manufacturers whose performance, quality, and price are convincing. Every brand is a product with a lot of repeat customers. Our Purpose: We will create a "circle of virtuous circulation" in society through commerce. Our Mission: Connecting people who share organic, natural, and sustainable ideas with the aim of achieving the well-being of all involved. Our Value: Belief Innovation Sincerity Best-in-class Our Principles: Fuse Aigo Toshiyuki Doji (from Dōgen Zen Master's Shōhō Ganzo) He is a member of the Tokyo Chamber of Commerce and Industry, a member of the Tamagawa Corporation, and is in charge of the Organic Retail Network Secretariat. He is also a lecturer at the Faculty of Career Design, Hosei University. Team caretaker.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Chita Organic Food, the company behind the lumlum brand of organically processed foods, is a small, family-owned food manufacturer located in Lamphun Province, a suburb of Chiang Mai in northwestern Thailand.

Prior to its founding in 2009, Somkiat and Jaruwan had been buying vegetables from local farmers to make sauces, curry pastes and other condiments for more than 15 years.

The seasonings we manufactured were delivered to major food manufacturers in Thailand, but they were all vegetables grown using large amounts of pesticides and chemical fertilizers and processed foods using chemical additives, and they were very common and ubiquitous.

At one point, his wife, Jarwan, falls ill. This was thought to be due to a weakened immune system due to chemicals such as pesticides and chemical fertilizers that had been used on farms for many years.

She decided to shift to natural foods to regain her strength, but she realized that Thai food at the time used a lot of chemical seasonings and very few products that used only organic ingredients. So, I went door to door to persuade them to start organic farming, but none of them agreed. Reluctantly, they decided to start their own farm. They plowed a small farm of 8 hectares and began to grow vegetables and other things.

However, I knew almost nothing about organic farming, and it was a difficult road to harvest almost nothing for the first few years until I figured out how to regenerate the soil that had been hardened by chemicals and find a natural way to prevent insects.

In 2011, some of the agricultural products we produce were certified organic by the EU, and we were able to use them to produce seasonings such as traditional Thai sauces and curry pastes, which had been our specialty until then, using only organic ingredients.

Winner of the Social Products Award 2024.

What are we doing?

Since then, we have acquired USDA and organic JAS certifications, and our own farm has expanded eightfold to 64 hectares. In addition to vegetables, we grow many types of agricultural products such as barbs and fruits.

Today, under the "lumlum" brand, the company complies with international certifications and manufacturing guidelines, and uses only natural ingredients to manufacture more than 100 kinds of food products such as sauces and curry pastes, which are traditional Thai flavors, salad dressings, teas, jams, etc., and export them not only to Thailand, but also to Europe, the United States, Australia, and other countries.

The name Chita is derived from the name of the couple's daughter, Rancita, and the company motto is "Good food, Good life". The brand name "lumlum" means "delicious" in the northern Thai dialect.

Commitment to the product

No.1 in popularity! 【Healthy Vegan Brown Rice Noodles】

Gluten-free, vegan instant brown rice noodles made using organic ingredients from our own farm. Just pour hot water and you can easily enjoy the authentic taste of Thailand. There are four flavors: beef flavor, chicken flavor, tom yum flavor, and green curry flavor, which are stir-fried herbs to recreate the taste. Non-fried noodles with a smooth texture. The container is made of environmentally friendly bamboo fiber. Organic JAS certification is pending. Non-GMO。

Popular No.2! [Organic rice paper 22cm (20 sheets)]

Organic JAS-certified rice paper that was hard to find elsewhere. It is an easy-to-use size, and just soak it in water and wrap the material. It's easy and fun for anyone to use. Gluten-free. Of course, no chemical seasonings or preservatives are used. Non-GMO。

Popularity No.3! [Noodles with organic vegetable powder < mixed vegetable >]

Even if you boil somen noodles and serve them with vegetables on them, they will eat only vegetables, so I made dry noodles kneaded with 6 kinds of organic vegetable powder for children who do not like vegetables. Pre-cut into mini sizes (10 cm) that are easy to boil and eat. Non-GMO。　* It is not gluten-free because it is wheat noodles.

Who are supporting us?

・ Those who are interested in organic, gluten-free, and vegan foods.

・ Those who like Thai food.

・ Those who want to eat or make authentic local cuisine that is not arranged for Japan.

・ Those who want to choose a product that has a low impact on the global environment.

・ Those who hope that their purchase will lead to the happiness of someone, including the creator and the production area.

・ Those who want to buy from a reliable seller.

・ Those who consider the balance between performance and price to be important.

・ Those who are interested in products with characteristics that are not often sold elsewhere.

Although the name recognition is still low, the satisfaction of those who have used it once is very high, and the repeater rate is very high.

Our products are not products that can be put on the shelves and sold immediately like well-known products, but they will definitely sell over time. All of our products have been carefully selected with confidence. We hope to have a long-term relationship with stores that have the desire to grow products with us.

[Customer's voice]

・ It is healthy and does not have the stomach upset peculiar to cup noodles. Personally, I like to add less hot water than the standard for the soup to get the soup tangled.

・ It's refreshing but spicy and satisfying. If you like spicy, green curry is good, but chicken is also recommended. Recommended for elementary school children is beef flavor ♡

・ I'm glad my child couldn't eat ramen because of allergies!

・ I ate it with bean sprouts, coriander and lettuce!

・ The spiciness is addictive. I like ♡ the slightly harder texture

・ I fry it in olive oil and eat it as a snack. It's delicious like shrimp crackers like those you would find in an Indian curry restaurant. (Rice Paper)

・ The pumpkin and carrot noodles were delicious with the sweetness. The taste of the vegetables will be firm. (Noodles with organic vegetable powder)

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lumlum (lamb lamb)

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lumlum (lamb lamb)

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