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BiNoo

BiNoo

ビヌー
Vendor
株式会社イノウエ企画
It is a gluten-free and completely plant-based food brand. We use only natural ingredients that are known to be the origin of the product, and develop products that do not use any flour, animal ingredients, or unnecessary additives.
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About the brand

It is a gluten-free and completely plant-based food brand. We use only natural ingredients that are known to be the origin of the product, and develop products that do not use any flour, animal ingredients, or unnecessary additives.
1
100% plant-based, gluten-free brown rice cup noodles "BiNoo". This is a new category product that does not use chemical seasonings and can be placed on vegan and allergy-friendly shelves.
2
The noodles are made from 100% brown rice, and the soup is made from plant materials and seaweed. It is a rare clean label design that sticks to the health-conscious group who want to avoid wheat, animal ingredients, and additives.
3
Integrated manufacturing at the Vietnam factory to achieve both quality and price. It has a track record of 336 people supporting through crowdfunding, and it is a product that can be read even with new introductions.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Even on busy days, I want to eat something that I can be proud of for myself and my family. When I thought so, there were few options on the instant noodle shelf that met all of the "plant-based," "gluten-free," and "no chemical seasonings." People with allergies, vegans, health-conscious, and those who want to adjust their daily diet as much as possible want to make a cup that they can pick up without feeling guilty. With the brand's axis of "What you eat, why," BiNoo was born to create a new standard in the instant noodle category that does not give up on both convenience and sincerity.
　
　
　

What are we doing?

BiNo is a 100% plant-based, gluten-free cup noodle brand made with brown rice noodles and plant-based soup. Currently, they offer two flavors: "Veggie & Nuts" and "Sour & Spicy". Pour hot water for 2 minutes, about 300-330 kcal, and serve as a staple food or snack on a busy day. By planning and developing in Japan and manufacturing in a partner factory in Vietnam, we have achieved a realistic price while maintaining a clean label design. We are promoting e-commerce direct sales, subscriptions, and transactions with specialty food stores and lifestyle shops nationwide.
　
　
　

Commitment to the product

The noodles are made from 100% brown rice and do not use any wheat. The soup does not use animal ingredients or chemical seasonings, and is designed with vegetables, seaweed, and plant-derived spices. No preservatives, colors, or artificial flavors are used. We are putting all our development resources into minimizing "giving up something in exchange for ease".
　
　
　
　

Who are supporting us?

It is especially popular among dieters who avoid gluten and animal ingredients, vegans and vegetarians, health-conscious families, and women in their 20s and 40s who are highly ingredient literate and want to choose based on labels. Crowdfunding has received support from 336 people, and the subscription retention rate after purchase is also strong. As a sales floor, it has a high affinity with natural food stores, organic supermarkets, lifestyle select shops, yoga and fitness shops, and gift sections, and has been evaluated as a product that can attract new customers that are not in the existing instant noodle category.
　
　
　
　
　
　
　
　
　
　
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