Western Hair STORE

セイブトウハツストアー
Vendor
西部頭髪株式会社
Western hair is the moment when everyone picks it up by an uncle who loves hair makeup It is a company that makes products that make people laugh happily
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About the brand

Western hair is the moment when everyone picks it up by an uncle who loves hair makeup It is a company that makes products that make people laugh happily
1
Styling Products Pomade Hair Care
2
Outdoor spicesSpice, honey, coffee

More about the Brand Owner

山田健治

YMADA KENJI

With many years of experience working at a hair care manufacturer, he developed and sold styling products, and after his hobby of camping, he sold outdoor spices and sour cream spices and went viral with a camping boom.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Western Hair" is a manufacturer launched by Kenji Yamada, a middle-aged man in Fukuoka who loves hair and makeup, with the grand (and slightly reckless) ambition of "aiming for the top of Japan from the West" in his heart. In my 40s, every time I looked in the mirror, I was faced with the complex psychology unique to adult men, saying, "I want to be myself and be cool, but I'm embarrassed to feel like I'm working hard." The driving force behind the brand is the reversal of the idea of "calming down" rather than using aging as a reason to "calm down", but rather enjoying it in a "trendy" way.
 
What we want to achieve is not just to provide tools for grooming hair. The moment you pick up the product, you will be struck by the words on the package, and when you finish the set in front of the mirror, you will want to make a small guts pose, saying, "Oh, I'm cool today." The feeling of invincibility when the hairstyle is decided, and the happiness when the meat is vigorously eaten at camp. In order to maximize such "delicious moments in life", they go far beyond the boundaries of existing manufacturers, sometimes confusing those around them, saying, "Why do pomade shops spice up?" To blow a new wind from the west and fill the lives of those who use it with smiles. That is my uncle's very serious mission.

What are we doing?

What supports the brand's worldview is a thorough "commitment" and, in a good way, a "playfulness that knows no subtraction". Our product range may seem incoherent at first glance. But there is a clear concept there. That is, "A trendy life requires a good hairstyle, good food, and spice for play." The signature product, "Western Hair Pomade," combines a grease-like luster with a wax bundle to meet the diverse styles of today. While pursuing the convenience of being able to flush quickly with water, it generously contains high-quality repair ingredients such as zein and hydrolyzed keratin. We aim to be a product that is "funky on the outside, super serious on the inside", who plays a lively role at drinking parties but does his job perfectly, like an ideal senior.
 
In addition, we are focusing on planning capabilities that transform unique concerns and needs into "fun", such as "91DIP", a hair styling gel that evolves old-fashioned dips into modern styles, and "Hair Denim", which allows you to enjoy gray hair like denim. Behind the creation of products, there are always voices of "professionals in the field" and "professionals in play". For example, in the outdoor series "YODELL", we not only developed cosmetics that protect your hair from dryness while camping, but also original seasonings that gave in to the desire to make camping meals the ultimate delicious. No matter how high the hurdles to commercialization are, we continue to create excitement that has not yet been seen in the world with our unique sensibility and reliable quality.

Commitment to the product

Here are three of the flagship "trendy products" that Western Hair proudly recommends.
 
82 Pomade Hair Styling Agent
It is a pomade that boasts the face of the brand and the strongest setting power. The hard hold and glaring shine are truly "trendy" itself. However, despite its strength, it is water-soluble, so it has the "compassion for hair and scalp" that can be removed cleanly with just one shampoo. From the seven-third-quartered and tight all-backs, to the moving style that creates a sense of bunch, you can monopolize the city's gaze with this one piece. It is a gem that contains repair ingredients and is filled with the "sincerity of an uncle" that makes your hair happy the more you use it.
 
Hair Denim Hair Styling Agent
An innovative styling agent that ends the era of "hiding" gray hair. Each time you use it in your daily set, it gradually leads gray hair to a beautiful blue and bleached hair to deep blue ash. Turn the negative feeling of "I'm getting older because my gray hair has increased" into the coolest experience of "enjoy the fading of your hair like growing denim". Changing the user's mindset to trendy is the true essence of western hair.
 
Yodel Sour Cream Spice
It is a legendary all-purpose seasoning that has received countless tsukkomi saying, "Even though it's a beauty manufacturer, is it a spice?" It was developed as a camping companion, but due to its addictive deliciousness, it has now made its way to the home table. Just pour it over meat or french fries and your usual meal will be transformed into a party dish at once. The moment you pick it up, you will smile at the cuteness of the package, and the moment you eat it, you will smile again at its deliciousness. It is a food hit item that truly embodies the philosophy of Western hair.
 

Who are supporting us?

Fans of Western hair are not only hairdressers who are sensitive to trends, but also "masters of play" who enjoy their own style with all their might. The age range ranges from 20s to 50s, and what they have in common is that they continue to light an unquenchable flame in the name of playfulness in their hearts. Especially in the western Japan area, mainly in Fukuoka, our products are lined up in a wide variety of places, from sensitive hairdressing salons to outdoor shops that come looking for a weekend partner, and select shops that have no eye for "interesting things".
 
Actual wholesalers have evaluated it as "the strongest communication tool for lively conversations with customers", and buyers have repeatedly reported that they bought the jacket because of the impact of the packaging, but were surprised by how comfortable it was to use and repeated it. Urban and sophisticated style and toughness to play in the mud in nature. We are probably the only ones who can connect both of them with "laughter" even if we look around the world. From everyday styling to special weekend campsites. In a community of adults who never forget their playful spirit, they reign as a one-of-a-kind being loved across genres.
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Western Hair STORE
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