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Born in Brooklyn, New York, this is a new kind of Japan tea powder that tastes like eating. Organic tea leaves grown by Shizuoka's leading producers are made into powder.

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THE NODOKA

ザノドカ

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株式会社NODOKA

Born in Brooklyn, New York, this is a new kind of Japan tea powder that tastes like eating. Organic tea leaves grown by Shizuoka's leading producers are made into powder.

2,920

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About the brand

Born in Brooklyn, New York, this is a new kind of Japan tea powder that tastes like eating. Organic tea leaves grown by Shizuoka's leading producers are made into powder.

Because it is a fine-grained powder, you can enjoy the taste of carefully selected tea leaves anytime, anywhere, just by mixing it with hot water or water.

The nutrients of tea can be taken in without any problems, so it is not only delicious but also healthy.

It can be used in cooking and has various recipes.

More about the Brand Owner

洪秀日

Suil Hong

Born in Tokyo in 1985. Joined the Japan Expo Japan branch, where he was involved in the planning and management of events to support the overseas expansion of Japan companies and promote human exchange. After the Great East Japan Earthquake, he worked as a staff member of the NPO PRAY FOR JAPAN. In 2013, he moved his base to New York. In 2018, he launched the organic powder tea brand "THE NODOKA".

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Made by tea farmers in Japan with great care

The desire to "convey authentic Japan tea overseas"

I was born and raised in Tokyo, and I lived in New York at my previous job, Japan Expo, where I worked to convey the charms of Japan to the rest of the world. While experiencing firsthand the growing popularity of Japan food and Japan tea overseas as healthy products, I myself am one of those who became obsessed with the deliciousness, charm, and potential of Japan tea. However, I couldn't shake my doubts when I saw that the ones on the market overseas were labeled as Japanese Green Tea but not tea leaves from Japan, and that they were only ahead of marketing and branding.

From there, I wanted to see who actually makes Japan tea and how, so around 2012, after returning to Japan, I visited tea plantations all over Japan and visited producers. What I learned was that the Japan tea industry was facing a critical situation, including a sharp decline in the number of producers. They have the technology, the history, and the story to make a great product, but they can't sell it. What shocked me the most was that the makers had not heard that Japan tea was attracting attention overseas.

From these experiences, I wondered if I could do something with tea, which was my motivation for product development. And in order to convey all these facts, "THE NODOKA" was born after trial and error.

What are we doing?

"More diversity in the way tea should be"

Only rare new tea is made into a whole powder (powder)

People and tea can have a variety of charms. Everyone is different, everyone is good. I don't think there's a right answer. I feel that Japan's tea culture is becoming more polarized, with traditional cultures such as the tea ceremony remaining in a relaxed manner, while fast food culture such as Japan tea in PET bottles, which can be obtained anywhere, has become the mainstream. There should be more variety in how to drink and drink tea. From that idea, I came up with the idea of powdering Japan tea like matcha.

Why did we make tea leaves into powder? There are three main reasons.

【Ease】

It is easily soluble in water as well as hot water, so anyone can easily brew it without a teapot. Through trial and error, we have created a unique fine-grained powder in microns. It clears the throat well and mixes easily with water. The carefully selected tea leaves are so delicious that you will wake up.

[Without leaving behind nutrition]

It is said that tea was introduced to Japan from China during the Heian period, but its role at that time was "medicine". The tea ceremony was originally a technique of taking medicine for health. Tea leaves contain very high nutrients and special ingredients, but it is said that about 70% of the nutritional components of tea leaves are discarded as tea husks when tea is brewed. By processing the powder, you can get all the nutrients of high-quality tea leaves.

[There are endless ways to enjoy]

Since it is in powder form, it can be quickly dissolved and mixed into drinks, cakes, cookies, and yogurt. Not only sweets, but also mixed with salt like matcha salt, there are endless ways to enjoy it with free ideas. Based on the idea of "eating tea leaves", the powder, which is made by finely powdering whole tea leaves, is also useful for cooking and cocktails.

THE NODOKA will discover the new charm of traditional Japan tea with a modern sense.

Commitment to the product

Specialty matcha

The dense soil creation and careful cultivation method have created a higher level of matcha. The tea leaves used are very rare and have been certified organic, which is recognized by only 3% of Japan.

It is a matcha tea characterized by its plump aroma and mellow flavor. The rich aroma spreads throughout your mouth, and you can enjoy the elegant sweetness.

Since it is cultivated under shading conditions, it contains a low content of astringent catechins, and is rich in vitamin C, dietary fiber, and the umami ingredient theanine.

In addition, from the viewpoint of consideration for the natural environment, we do not over-wrap and use ECO cushioning material made from paper materials and corn fibers.

Who are supporting us?

THE NODOKA has been enjoyed in 20 countries and 31 prefectures nationwide. Tea is the second most drunk drink in the world after water. It can be changed in a variety and flexible way according to ingredients, people, and cultures.

Currently, it is sold at TRUNK HOTEL, Biople by CosmeKitchen, LOFT, Isetan Mitsukoshi, Hoshino Resorts (OMO), etc. In addition, it is loved as a menu at hotels, restaurants, cafes, etc.

I think that the possibility of tea may be conceived by people who have never been exposed to tea at all.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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THE NODOKA

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洪 秀日

Suil Hong

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洪秀日