Specialist Vinegar

スペシャリストビネガー
Vendor
株式会社ナチュラルウィン
"The true fermentation power of the 200-year-old brewery is maintained.
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T9180001089503

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About the brand

"The true fermentation power of the 200-year-old brewery is maintained.
1
Riding the wave of market growth rate of 6.1%, a clear winner [Health-conscious consumers shift from "what to eat" to "what to choose"
2
The versatility of one bottle and four roles allows for fast consumption and natural repeat purchases. [Achieve both shelf turnover rate and profit margin at the same time. 】
3
Gift demand and SNS diffusion power - "naturally selling" product power Sophisticated and luxurious bottle designs demonstrate strong appeal during the year-round gift season]

More about the Brand Owner

田布施 和実

Kazumi Tabuse

Always aim for [The pinnacle of commitment] The power, deliciousness, and satisfaction of nature We will deliver it to you! Former Japan Society for Clinical Food Function Research Advisor with research capabilities continue to contribute to stopping the declining birthrate and aging population and people's health.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Challenging all contradictions around food and health
 
"Why are there so many additives used in products for health?"
"Are artificial sweeteners and flavorings really necessary for vinegar?"
"What is the real responsibility of product sellers who promote health?"
 
Our business at Natural Win was born to resolve these "contradictions" related to food and health.
By combining the research capabilities of the former advisor of the Japan Society for Clinical Food Function Research with the brewery's traditional technology that has been in place for more than 200 years, we deliver only authentic and carefully selected products that perfectly match the "health that users want" and "the quality of the contents of the product".
 
Now!!  The additive-free and organic food market is growing steadily, increasing by 6.1% year-on-year, and about 70% of consumers said that they place the most importance on ingredient labeling (*).
 
What you mean!!  We are entering an era where "trust" is not "cheap" but "confidence" becomes the purchasing criterion. We will continue to fulfill our mission of spreading the appeal of "food education" and "natural fermentation" to society together with our business partners who are at the forefront of that era and agree with us.
 
From the Yano Economic Research Institute Health-Oriented Food Market Survey FY2024

What are we doing?

 
 
With traditional techniques × new ideas, vinegar breathes "new life"! !
 
Boasting a history of more than 200 years** [180-day natural resting fermentation method] and [urn pot open-air natural brewing method]
**—By fusing only the "goodness" of these two traditional manufacturing methods and adding unique ideas, we have never done it before.
Easy to drink× high nutritional valueI realized it.
 
**The production period is as little as 180 days, and depending on the product, it can be more than 2 years. **No forced fermentation is carried out, and skilled craftsmen lovingly watch over the fermentation while assessing the weather, temperature, humidity, and the breathing of microorganisms in the jar. Although there is a risk that if it fails, all the jars will not become products, but the acetic acid bacteria and nutritional value produced by uncompromising [craftsmanship] contain more than 10 times the amino acids of industrial manufacturing methods.
 
It is the so-called "real, nigiri vinegar!!"
 
In addition, grapes, strawberries, cocoa, apples, etc., are considered technically difficultFermentation of the ingredients themselvesThe technology achieves nutrient density and flavor that cannot be achieved with general vinegar. Additive-free, easy to use, fragrant and nutritious
 
—"It's delicious for the body and society"
Our mission is to bring specialist vinegar to as many people as possible.
 
 
 
 
 

Commitment to the product

 
[BASIC] - All-purpose type and high turnover No. 1 product
Based on black vinegar prepared by a 200-year-old brewery in Kagoshima Prefecture using the "Jar Pot Open-Air Natural Brewing Method", fruit vinegar and raw sugar from Kagoshima Prefecture are blended in a trade secret recipe.
 
**You can drink it (water, carbonated water, hot water, milk mixed),
It's okay to pour it (dressing and seasoning),
pickled (pickles),
Dessert is fine (iced yogurt topping),
 
The versatility of playing multiple roles with one piece boosts the repeat rate and shelf turnover rate at the same time.
Maternity food certified × additive-free make it safe to use from pregnant women to the elderly.
 
"Standard products that should be lined up first"**.
 
NUKUMORI YUZU — Aiming for the warmth × fertility market
Triple warming ingredient of yuzu from Miyazaki Prefecture× ginger from Saga Prefecture× and honey.
It directly approaches "cold sensitivity", which 70% of Japan women are worried about, and "morning sickness and coldness", which are the number one concern of pregnant women.
The base is made from apples from Aomori Prefecture with [180 days of natural fermentation], and the vitamin C of yuzu (3-4 times that of lemon) and the ginger shogaol warm the body from the core.
 
As a year-round product that is delicious hot or cold, it is warm in winter and refreshing in summer, achieving stable sales throughout the year.
 
[STRAWBERRY POMEGRANATE] - Beauty-specialized and high-priced product
A "drinking serum" made from domestic strawberries fermented in a jar pot for more than two years, with a gorgeous aroma.
Pomegranate extract's whitening ingredient (ellagic acid), phytoestrogens (hormonal balance), and rich polyphenols simultaneously approach the three major needs of women: beauty, intestinal activity, and pregnancy support.
 
The bright ruby-colored visuals look great in stores and on social media. We also have high inquiries for wholesale sales to beauty salons, beauty salons, yoga studios, and fitness facilities.
 
 
 

Who are supporting us?

[Support layer (1)] Health conscious group of the working generation in their 30s and 50s—both men and women
Overwhelmingly support from the authenticity-oriented people who want to cook in a short time and consider the health of their families, who want to relieve the fatigue of desk work, and who want to look at the ingredients and choose them. In particular, GABA BERRY is well supported by men, with many saying that "I can fall asleep better even after the night shift" and "My eyes are tired easier." Not a healthy food
 
Because it is a "seasoning and beverage", it is highly regarded for its daily life that can be continued without hurdles.
 
[Support layer (2)] Pregnant women, breastfeeding mothers, and those who give baby gifts
Maternity Food CertificationMany people said that they could drink it safely even during pregnancy and that it was helpful when they had no appetite due to morning sickness.
 
! Also, from those who say, "I don't know what to give as a baby gift,"
"A gift that you don't wear"Highly rated as.
"I can feel that I care about my health" "I was pleased that I had good taste"and,
Repeat purchases due to gift demand are also on the rise.
 
[Support base (3)] Stores and buyers who want to "improve the food society together"
"I intend to participate in this activity as well, and I want to support them while enjoying various products" and "I sympathize with the 200-year tradition and commitment to additive-freeness," and an increasing number of stores are building relationships as "co-creation partners" that go beyond mere purchasing.
 
Conveying "food education" and "real value" to society through products - we continue to grow together with people who can sympathize with such a philosophy.
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