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The KIKUIMO series is a processed food that uses high-quality Hokkaido chrysanthemums that are particular about the manufacturing method, and can easily "intestinal activity" (adjusting the intestinal environment and making good bacteria predominant).

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Intestinal activity KIKUIMO

チョウカツキクイモ

Vendor

一丸商店株式会社

1,966

Followers

Locally Made

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About the brand

Chrysanthemum is rich in inulin, oligosaccharides, dietary fiber, minerals, etc., and is an ingredient that is currently attracting attention, such as being featured in dramas and information programs.

We use chrysanthemum potatoes from Hokkaido, which are rich in the water-soluble dietary fiber "inulin", and sell tea, chips, potage, soybean flour and cookies as products.

Since we are particular about the taste and can be enjoyed with peace of mind without additives or coloring, we have received a good reputation mainly for tea, which is easy to take in.

More about the Brand Owner

一丸商店株式会社

Ichimarushoten

Our mission is to "extend healthy life expectancy through food", and we started business in Sapporo City, Hokkaido in April 2021. I don't think there are many people who are unfamiliar with "intestinal activity" (preparing the intestinal environment to make good bacteria predominant) and intestinal flora (intestinal microflora). On the other hand, 3~4% of people think that their intestines are in order. Our shop has a lineup of products that use Hokkaido chrysanthemum as the main ingredient to make it easy to do intestinal activity in your daily meals. Please order the healthy life expectancy extension brand "Intestinal activity KIKUIMO" series from Hokkaido.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We sell the "Intestinal Activity KIKUIMO Series" (tea, chips, potage, etc.) that are particular about raw materials from Hokkaido.

The impetus for developing this product was that in 2016, I first learned about an ingredient called inulin contained in chrysanthemums (said to be a "natural insulin" and is attracting attention for its effectiveness in combating diabetes and metabolic syndrome), and when I tried it, my physical condition improved in a short period of time.

I learned that chrysanthemums are expensive and are mainly imported from Germany, China, Mexico, etc., and I was looking for domestic chrysanthemums for safety and security, and when I contacted producers and processors in 2017, I was told that chrysanthemums from Hokkaido are larger than other production areas and have a higher inulin content. However, because it is a difficult and time-consuming crop to grow, it is difficult for producers to increase the amount unless demand increases.

Therefore, by offering chrysanthemum as a processed food, we decided to develop a product that anyone can incorporate into their meals at any time with peace of mind.

What are we doing?

We are particular about Hokkaido and chrysanthemums, and not only producers and processors in Hokkaido, but also our staff (designers, marketers, Italian chefs, public relations) live in Hokkaido.

Chrysanthemum is a crop that is difficult to grow and very time-consuming to harvest, so it is difficult for producers to increase the amount unless demand increases. Therefore, by offering "Kikuimo" as a processed food, we decided to develop a product that anyone can incorporate into their meals at any time with peace of mind. There are also products that can be easily started, such as tea and dried chips, but pottage is the first product to be commercialized in Japan, and it is the first product in Japan that has been completed after repeated trial production by all staff. All products are additive-free, colorant-free, and can be consumed with confidence.

Commitment to the product

The most popular of the Intestinal Activity KIKUIMO series is "Intestinal Activity KIKUIMO Tea" We are particular about roasting, making it a refreshing and easy-to-drink tea. These easy-to-use tea bags are delicious to serve hot or cold. After drinking, you can take the tea out of the tea bag and use it as a topping for pottage, yogurt, miso soup, etc.

Japan's first commercialization! "Intestinal activity KIKUIMO potage" This is a chrysanthemum potage made with simple ingredients supervised by Sapporo-based chef Manabu Takahashi. It is rich and sweet, and has a gentle taste that makes the most of the flavor of chrysanthemums. From the elderly to children, it can be easily consumed hot or cold.

Easy intestinal activity with "soybean flour" blended with chrysanthemums and soybeans from Hokkaido. It is a new product that allows you to take two dietary fibers, water-soluble (chrysanthemum) and insoluble (soybean), in a well-balanced manner. There are two types: a simple "soybean flour" and a sesamin-rich "black sesame flour"! It comes to

Who are supporting us?

Our target audience is women in their 30s ~ 50s and elderly people in their 60s and older (regardless of gender).

More than 60% of the customers who actually purchase are women in their 30s to 50s. On the other hand, nearly 20% of men are in their 40s or older. It is used by a wide range of customers, regardless of age or gender.

Currently, we are mainly dealing with stores that provide safe and secure food, such as select food shops, stores that handle health-conscious products, and farmers' markets.

Customers say, "Tea is easy to drink, and it's easy to drink even hot, which is said to be difficult to drink." We have received comments such as, "I found out about pottage at the 2021.12 ANAN Body Good Things Grand Prize and bought it, and the taste is quite delicious, and the passage was originally reasonably good, but it has become even smoother."

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Pay for purchases by invoice. Payment via credit card is also accepted.

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