nana

ナナ

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About the brand

The vitality of vegetables grown in Hokkaido's nature is luxuriously trapped as a dressing and drinking soup

The moment you open the lid, you will find a mellow aroma and rich richness. The usual salad will turn into a special "treat"

By manufacturing that turns surplus vegetables into treasures, we propose a new form of food that is kind to the earth and can make everyone smile, including those who eat and make them smile

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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On the table 100 years from now, the same smile and "peace of mind"

The origin of nana is the earnest desire to deliver vegetables that can be eaten with peace of mind to the table 100 years from now. Hokkaido's rich land, clear air, and pure water. Our mission is to protect this irreplaceable blessing and pass it on to the next generation in good health.

The challenge, which began in 2008 with organically grown baby leaves, has now evolved into a brand that delivers the blessings of Hokkaido in its entirety. What we value most is visible "safety and security".

Through the acquisition of JGAP and GLOBAL G.A.P certifications, we have built up a foundational trust. Also, nana is not just about selling vegetables. Through the development of products such as upcycled dressings and "drinking dashi" made from surplus vegetables, we aim to be innovators who are environmentally friendly and create a future where farmers can dream.

"Delivering health and vitality through vegetables".

Making the most of the power of Hokkaido's nature and having smiles on our tables 100 years from now is the reason why we continue to take on challenges.

What are we doing?

NANA's mission is to deliver fresh vegetables grown in the land of Hokkaido to the next generation of diners safely and securely. To that end, we practice organic and sustainable farming, growing vegetables in an environmentally friendly way. For example, we will avoid using fossil fuels as much as possible for heating in winter, and actively introduce renewable energy sources such as air houses, high-performance thermal insulation materials, and geothermal and biomass. This reduces energy consumption and CO2 emissions.

In addition, with the aim of year-round cultivation and stable production, we have developed agricultural greenhouses and unique cultivation systems. By integrating production, processing, distribution, and sales, we have a system in place to deliver freshly picked vegetables to customers 365 days a year. This also greatly contributes to the reduction of food loss. We are building a system to utilize "overmade" or "non-standard" vegetables that could not be shipped as products and to make 100% use of the potential of vegetables.

In addition, we are actively working to reduce excessive packaging and plastic to reduce our environmental impact. While valuing connections with society, we are expanding the brand's worldview. We aim to become a bridge between people, communities, and the future of the earth through vegetables, and continue to take on new challenges every day.

Commitment to the product

[Gentle and gentle dressing]

It is a dressing that locks in the original vitality of vegetables and makes the table gorgeous just by pouring it on. The three flavors, which take advantage of the individuality of the ingredients, go well with salads, grilled dishes, and pasta sauces, turning your daily meals into a luxurious "treat".

・Thick corn:The mellow sweetness and umami of Hokkaido corn are condensed. It has a melt-in-your-mouth texture and is a delicious taste that even children who don't like vegetables will fall in love with.

・Tomato Caesar:The refreshing acidity of ripe tomatoes is complemented by the secret ingredients "concentrated milk" and "kelp stock", which give it a deep richness. The rich flavor elevates the salad to a restaurant-quality dish.

・Aromatic Basil:The moment you open the lid, the vivid aroma of basil and rosemary spreads. The cooling sensation of lemon juice enhances the taste of the ingredients in a luxurious way.

[Vegetable and fish dashi to drink every day】

This is a drinkable dashi made by blending vegetable powder with a carefully selected broth of bonito, sardines, and kelp. The two-stage grinding method, in which bonito flakes are finely shaved and then further ground, and the special manufacturing method that is slowly roasted at low temperature for about 3 hours, locks in the overwhelming aroma and rich flavor. Just pour hot water and wait for 3 minutes, and you can enjoy it with all five senses as a cup instead of coffee or tea, and it will loosen the core of your body that is worried about the lack of vegetables every day. Choose from two flavors: Hokkaido tomatoes and lettuce and kale.

Who are supporting us?

Nana is supported by people across generations, from families who want food safety, to the working generation who want to get nutrition easily, and the elderly who care about their health.

It is especially useful in homes where food education is valued, as well as in nursery schools and school lunches. The circle of trust has spread to supermarkets, co-ops, restaurants and hotels, and even online sales that reach the whole country.

At the store, the safe and secure logo is popular as a sign of trust, and happy voices such as "the freshness of the vegetables is different" and "children are happy to eat it" are the reasons for repeat visits. The circle of sympathy is also expanding, saying, "We want to support our products because they are environmentally friendly," and we will continue to be close to the voices of our customers and support a rich dining table together.

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