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ORblueNa

ORblueNa

オルブルーナ
Vendor
株式会社Spicy Wave
Olbruna is an organic shop located in Omotesando and Harajuku. The theme of the shop is "Gokigen". We offer items that please your body and mind.
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T9010001189666

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About the brand

Olbruna is an organic shop located in Omotesando and Harajuku. The theme of the shop is "Gokigen". We offer items that please your body and mind.
1
We use 99.5% organic ingredients and 100% essential oils that have been certified organic by the "Soil Association", and the energy of natural stones is given during the manufacturing process
2
All of the following are free. Petroleum-derived ingredients, animal-derived ingredients, animal testing, child labor, genetically modified plants, synthetic fragrances, parabens, sodium lauryl sulfate, gluten
3
From blending essential oils to manufacturing, Aromatherapy Company, a long-established aroma specialty store in the UK. It was prepared by the founder, Louise Carter

More about the Brand Owner

早坂亜希子

AKIKO HAYASAKA

After graduating from university in Tokyo, he worked as an office worker and sales at a trading company before starting his own business. Taking advantage of his experience in freelance sales and event management, ethical brand startups, and POP UP at stores and event venues, he opened ORblueNa in Omotesando, Tokyo. As we enter our fourth year in 2025, we have started to move toward the nationwide expansion of original products that were sold only in stores. The store is based on the concept of "Gokigen", which is cherished throughout his life, and both the selected products and original products are centered on the theme of making your body and mind feel good. Through monthly cleanup activities, pop-ups, snack events, and other analog interactions with people, it is important to spread the wave of good mood.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"By putting your mind and body in a good mood, you can make yourself and the earth in a good mood."
ORblueNa, which stands in a quiet corner of Omotesando, was born from such a thought.
　
In today's world, it's easy to get caught up in the busyness and forget about the time to take care of yourself. Surrounded by products full of chemicals and additives, you unknowingly lose the balance between your mind and body.
　
The founder, Akiko Hayasaka, had a strong desire to "deliver only really good things" from her own experience. Through organic and sustainable products, we want to create a place where people can love themselves and regain their true brilliance. We believe that this will also lead to the protection of the global environment.
ORblueNa is not just a shop, but as a "Good Mood Life Coordinator", we support people who love themselves as they are and take on the challenge of living their lives in their own way.
Through our products and workshops, we provide opportunities for people to face themselves and realize a comfortable life. At the same time, it is a choice that values kindness to the global environment. The phrases "take care of your own mood" and "you are your power spot" contain our wishes.

What are we doing?

At ORblueNa, we carefully select and introduce only products that the owner and staff have actually used and felt are "really good". We value the following three values.
　
Organic
We choose products that use naturally derived ingredients and eliminate chemicals and additives as much as possible. Because it is something that touches the skin and goes into the mouth, we are thoroughly committed to quality.
　
Sustainability
We support the creation of products with minimal environmental impact. We avoid petroleum-derived ingredients, animal-derived ingredients, animal testing, child labor, and genetically modified plants, and value choices that are considerate of the global environment and society.
　
Holistic
We pursue total well-being by balancing the mind, body, and soul. It supports not only beauty and health, but also a "good mood" that includes mental well-being.
In particular, in the development of original products, we collaborated with aroma perfumers in the UK and repeated prototypes to pursue the ideal scent and effect. We don't compromise until we're sure "this is it!" and sometimes it takes more than half a year to complete it.
Through our products, we want to convey that the small choices you make every day can change the future of yourself and the planet.
　
　

Commitment to the product

UNLOCK ME
An organic body mist that unlocks the possibilities. With a scent that leads you to a retreat by a British aroma perfumer, you can experience returning to yourself in an instant from your busy daily life. 99.5% organic ingredients, infused with the energy of kyanite during production. When you believe in your potential and want to take a new step. It helps you open your heart and liberate yourself.
　
CLEAR ME
An organic body mist that cleanses and balances the mind. It is a blend of essential oils with a grounding effect and blended into a deep forest scent that makes you feel like you are taking a forest shower. 99.5% organic ingredients, natural stone clear quartz energy is given in the manufacturing process. When you want to repair the damage caused by negative space or people and return it to its original energy. It can be used in various scenes such as body spray, room spray, pillow spray, mask spray, etc.
　
　
　
　

Who are supporting us?

ORblueNa is supported by those who face themselves and value the balance between mind and body.
　
Key customer segments
・People in their 30s to 50s, mainly women who are searching for their own way of life
・ Those who are interested in organic and sustainable living
・ Those who value mental and physical well-being
・ Those who are interested in natural remedies and holistic health methods
The actual store in Omotesando is visited not only by locals, but also by customers who come from all over the country in search of the "real thing". In our online shop, we deliver products to customers all over Japan.
　
"Since I started using CLEAR ME, I'm no longer distracted by the stress of work."
"Every time I use Olbruna's products, I am reminded of the time to take care of myself."
These customer feedback is a great encouragement for us.
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