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SAN-CHA

SAN-CHA

サンチャ
Vendor
八基通商株式会社
The highest quality tea brand for the Indian government. We will deliver rare tea leaves with a high aroma and deep flavor, which are also selected as gifts for state guests, to the people of Japan by importing them directly from India.
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T3010001081655

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About the brand

The highest quality tea brand for the Indian government. We will deliver rare tea leaves with a high aroma and deep flavor, which are also selected as gifts for state guests, to the people of Japan by importing them directly from India.
1
Official of the Government of India. Directly import the highest quality tea leaves that state guests love. With reliable quality carefully selected by appraisers, it is a full-fledged tea brand that meets all needs, from mini gifts to 500g commercial use.
2
Quality chosen as a gift for state guests. It has a prestigious taste that is also used in lounges of first-class hotels. Assam and chai are very popular teas for milk tea.
3
Very popular in general stores! Authentic black tea from the Indian government in a cute 6g mini size. Perfect for small gifts and trials next to the cash register. A long-selling product that is chosen as "cute but authentic".

More about the Brand Owner

福地　康弘

フクチ　ヤスヒロ

Sancha was born in 1981 as the first Indian tea brand after India's independence. We started importing Indian tea 40 years ago as a pioneer in Japan. It all started when my grandfather's younger brother was stationed in India. The name "Sancha" is a coined word that combines the Buddhist ruins "Sanchi" and "tea". The founder was deeply inspired by Tenshin Okakura's "The Book of Tea" and awakened to his mission to spread tea culture to the world with pride as an Asian. We inherit this deep spirituality and promote initiatives that are environmentally and socially considerate while preserving tradition, such as collaboration with the CO2 zero-CO2 tea garden "Jalinga". Please let me introduce you to the essence of Indian tea, which is full of history and thoughts.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since its founding in 1978, Hachiki Tsusho has been delivering good products from all over the world, but in response to the recent rapid changes in the world situation and the depreciation of the yen, we have fundamentally reconsidered the way we do business. While many products are being eliminated, it is a unique existence that we strongly felt that we wanted to leave in Japan and that we must not extinguish this light. That was the Indian government's official black tea "SAN-CHA", which has built the trust of the whole family for 40 years.
　
In the rapidly trending imported product market, the "reliable quality by the appraiser" and "the passion of the maker" of this black tea are universal values that will not change in any era. That's why we've decided to put all our passion into this tea now.
　
Currently, we are deepening our cooperation with Jalinga, the world's first zero-CO2 tea plantation, and are building a "partnership between production areas and consumers" that goes beyond mere import and sales. Through carefully selected real tea, we want to deliver "the richness of essence" and "peace" to everyone's daily life. That is our new challenge and mission.

What are we doing?

Since its founding in 1978, Hachiki Tsusho Co., Ltd. has introduced food and cosmetics from all over the world to Japan. However, the rapid depreciation of the yen and changes in the world situation in recent years have given us an opportunity to fundamentally reconsider the "state of the import industry."
　
With many products being eliminated from the market, we decided to devote all of our business to the belief that we must absolutely leave this as Japan's culture. That is the Indian government's official black tea "SAN-CHA", which has been connected by a relationship of trust like a family for 40 years.
　
Currently, we have deliberately stripped away other products and are specializing in the spread of this historic black tea and the world's first CO2-zero tea plantation, "Jalinga". Rather than "this and that", as a professional, we deliver "only really good things" deeply and passionately. That is the pride we have reached as an import trading company that has transcended the ages.

Commitment to the product

[Bringing the taste of the Indian government to the Japan lifestyle]
　
Our criteria for selecting products are "authentic quality" and "sophistication that fits into everyday life". Currently, the company focuses on the top Indian tea brand "SAN-CHA", and is developing a wide range of products from professional use to gifts.
　
What we are particular about is delivering the "fresh taste" offered at local tea boutiques as they are. You can experience the flavors of India while in Japan, such as Assam, which has a rich richness and ginger tea with spices, while in Japan.
　
In addition, like the 6g "Mini Golden Tea" series, it is also characterized by its easy-to-pick size and colorful and beautiful packaging. It has both a design that looks great next to the cash register and gift corner of a general store and a quality that convinces you when you drink it, and is supported as a product that leads to repeat customers from "package buying".

Who are supporting us?

Our teas are not chosen based on trends or atmospheres, but are strongly supported by authentic customers and professional buyers who resonate with the "creator's beliefs".
　
At the core of that trust lies the overwhelming appraisal power of Master Tea Taster, Sanjay Kapoor. He was a pioneer in launching India's first tea brand after independence and has been selecting gifts for Indian state guests for many years.
　
He prides himself on being the "face of Indian tea" and selects the tea leaves with his own tongue without any compromise. That cup, which goes beyond mere deliciousness and even carries "Indian prestige", has a different level of belief from others.
　
This fierce pride and honesty in quality are the only reason why it continues to be chosen by lovers of authenticity, hotels that value formality, and those looking for a "gift that never fails".
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