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Neo Hunt

Neo Hunt

ネオフクオカ
Vendor
株式会社金子企画
"Have a little fun with your usual meals." Based on Fukuoka's rich ingredients, Neo Offukoka updates the dining experience with free ideas that are not bound by preconceived ideas.
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About the brand

"Have a little fun with your usual meals." Based on Fukuoka's rich ingredients, Neo Offukoka updates the dining experience with free ideas that are not bound by preconceived ideas.
1
Our main customers are women in their 40s and 50s. Those who "love to eat and cook delicious food" and like the moment when a little "taste change" sparks a conversation.
2
It is a seasoning brand from Fukuoka that was born from ideas that are not bound by common sense, such as neo yuzu pepper and ponzu vinegar for fried chicken.
3
We started with crowdfunding and achieved 797% of the target amount. Currently, the stage is expanding to Fukuoka Airport, service areas, and online stores.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to bring back the "excitement of cooking" in my busy life—such a real experience is the origin of the birth of Neo Offkuoka.
　
In order to push the condiment to the main role, the thickness of the yuzu peel, the salt content, and the pungency of the chili pepper are adjusted in 1g increments, and an unexplored style of "yuzu pepper to taste over it" has been established.
　
The finished product attracted a great deal of sympathy through crowdfunding, and spread to Fukuoka Airport and service areas.
　
Our goal is to show the possibilities of taste that are not bound by stereotypes, and to deliver food culture originating in the region to Japan and overseas.
　
In the future, we will develop new products that reinterpret local ingredients, provide opportunities for people who are not good at cooking to think, "I want to try it today," and at the same time, contribute to a sustainable local economy by collaborating with producers.

What are we doing?

Neo Hunta is a seasoning brand with the concept of "delivering excitement to the dining table with free ideas that are not bound by stereotypes."
　
We value the creation of products that do not fit into existing frameworks, and for example, we have redefined yuzu pepper, which was commonplace to be served as a condiment, as a seasoning that plays a leading role in being tasted.
　
In the development stage, everything from the thickness of the yuzu peel to the type and composition of chili peppers and the flavor of the oil is adjusted in 1-gram increments, and prototypes are repeated dozens of times until the taste is satisfactory.
　
In addition, it is not just about being strange, but also about the idea of "making daily meals more enjoyable". We try to create products that make new discoveries every time you use them, such as "Super Spicy Neo Yuzu Pepper," which pursues a deep flavor even in the spiciness, and "Ponzu vinegar for fried chicken," which was developed to maximize the charm of fried chicken.
　
The brand as a whole aims to expand the possibilities of cooking through seasonings, and to disseminate it from Fukuoka to the whole country and overseas.

Commitment to the product

All of Neo Branch's main products are developed with the theme of bringing "unprecedented experiences" to the dining table.
　
The first is "Neo Yuzu Pepper". We developed yuzu pepper, which is generally served as a condiment, with the new idea of "eating it over it". The refreshing aroma and richness of yuzu and the aroma of sesame oil and green onion oil are harmonious, and the taste of the dish changes completely just by sprinkling it on rice, pasta, natto, yakitori, etc., regardless of genre. It looks vivid and looks great in cooking.
　
The second is "Super Spicy Neo Yuzu Pepper". In response to the voice of the spicy party, we reviewed the composition of chili peppers from scratch to make it not only spicy, but also "umami-spicy" with umami and depth. You can feel the taste of the ingredients in the punchy stimulation, and once you eat it, it is an addictive taste.
　
The third is "ponzu for fried chicken". Born from the desire to eat fried chicken more deliciously, it is a specially designed ponzu vinegar. Kyushu yuzu is uniquely blended with soy sauce and broth to create a balance that amplifies the flavor while refreshing the fat of fried foods. It is a versatile seasoning that can be used not only for fried chicken, but also for salads and cold shabu.

Who are supporting us?

Neo Hunt's products are designed with the main target of women in their 40s and 50s who want to enjoy cooking more. In particular, it is supported by highly sensitive people who want to add a little change or special feeling to their daily diet. The actual purchasers are also housewives who like to cook, and many women choose seasonings as gifts and souvenirs, and we have received many comments such as "I enjoyed cooking when I was in a rut" and "I am now praised by my family."
　
Currently, we are mainly developing wholesale products at stores in service areas such as Fukuoka Airport and Kyushu, where there is a high demand for souvenirs and an affinity with tourists. Due to the characteristics of its location, it is easy for travelers and business travelers from outside the prefecture to pick it up, and it has been evaluated as an "experience-based" seasoning with Fukuoka-like and regional characteristics. In particular, there are many comments such as "Neo Yuzu Pepper" is "rare and a topic of conversation" and "free and fun to eat", and it has spread through repeat and word of mouth.
　
In the future, we would like to strengthen the development of wholesaling to the gift section of department stores, lifestyle-type food select shops, and other sales floors where customers who are looking for attention to detail gather.
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