The worldview that Hamadaya Honten wants to realize is "to harmonize nature and people and foster a rich life through food." To this end, we are working to create products that make the most of the blessings of Awaji Island.
First of all, the commitment to raw materials is the foundation of the brand. We mainly use onions and Naruto oranges from Awaji Island, as well as fresh local vegetables and fruits, and select domestic ingredients as much as possible.
In product manufacturing, we use as little unnecessary additives and preservatives as possible to bring out the original taste and aroma of the ingredients, and combine traditional manufacturing methods with modern technology. For example, onion dressing and Awaji Island sauce are heated slowly to bring out the sweetness and umami of the onions to the fullest, sparing no effort in finishing.
Environmental consideration is also essential. The packaging uses recyclable bottle materials to avoid excessive packaging, contributing to the creation of a sustainable society. We are also focusing on creating local jobs and revitalizing the region through cooperation with tourist facilities, accommodation facilities, and schools.
In product development, we continue to make new proposals that are tailored to modern lifestyles and health consciousness while preserving traditional tastes. For example, we have a lineup that meets diverse needs, such as dressings made with plenty of vegetables, additive-free products, and small-sized products.
Hamadaya Main Store will continue to focus on materials, manufacturing methods, the environment, and the local community in order to deliver the blessings of nature gently and directly.