About the brand
We have been working on fair trade for more than 30 years. We can choose things that benefit the people of the producers in our daily lives.
The purpose of Fairtrade is to eliminate the causes of the spread of poverty in the world and to enable people in vulnerable developing countries to lead independent lives.
We aim to eliminate unfair social systems in which the rich become richer and the poor become poorer, and to create a world where everyone can live a decent life.
More about the Brand Owner
松木 傑
Suguru Matsuki
In August 1992, he established the "Wakachiai Project" with the aim of spreading the concept of fair trade and fair trade label products in Japan. Since 1993, we have been working on Fair Trade through the sale of Fair Trade internationally certified products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
In February 1992, during a month-long visit to international cooperation organizations in Europe and the United States, CEO Masaru Matsuki came across Sri Lankan organic tea through the German fair trade organization GEPA (Association for the Promotion of Cooperation with the Third World). In August 1992, the "Wakachiai Project" was launched with the aim of fair trade to get to know and support the people of developing countries by purchasing products. We have been working to promote fair trade for more than 30 years.
The Wakachiai Project has contributed to supporting people in developing countries through activities in three areas: fair trade, refugee support and self-reliance support. In Fair Trade, we handle the largest variety of products in Japan through our online shop "Fair Select".
Commitment to the product
This beeswax wrap is made in India using Indian fair trade cotton and natural beeswax collected by the indigenous peoples of India. Beeswax has antibacterial and antiviral properties, so it is suitable for food preservation, and also contributes to the reduction of plastic waste.
Those who are interested in fair trade and environmental protection
Those who are looking for practical and particular miscellaneous goods
Plastic wrap that I use every day in the kitchen. Even with such daily necessities, you can choose products that support producers and reduce the burden on the environment.
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