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Production of plastic flower pots made with original molds. We aim to create exciting products that can be chosen as an alternative / new option.

1,516

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ALTERPLANTZ

オルタープランツ

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ALTERPLANTZ

Production of plastic flower pots made with original molds. We aim to create exciting products that can be chosen as an alternative / new option.

1,516

Followers

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About the brand

Production of plastic flower pots made with original molds. We aim to create exciting products that can be chosen as an alternative / new option.

It is a product that combines function and design for Bizarre plants (tuberous plants, agave, etc.), which have become popular in recent years. We use high-quality recycled plastic that has been processed domestically.

Collaborations with large gardening stores, iconic producers, and unique brands that take the lead in selling rare plants are also underway, with several to be released during the year.

More about the Brand Owner

竹田　徹

Toru Takeda

20 years of horticultural experience At the age of 26, he opened a small bar "Shibuya Rooty" and moved to Minami-Aoyama five years later. Due to the birth of his son, he closed his late-night shop, but he could not suppress his desire to create, and began to produce figurative works as a hobby. Six months later, he was selected as a modeling expert at the time bank provided by Metaps Co., Ltd. Major collaborations include the street brand "VOLCOM", the bag brand "CHROME", and the snowboard brand "UMLAUT". After that, he came into contact with 3D CAD software and started making plastic flower pots from molds. In 2023, eight of the finalists were selected from among many small and medium-sized enterprises in a contest by the Tokyo Metropolitan Industrial Technology Research Center, and it will be selected as a support project.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Encounter"

More than 20 years ago, I met a cactus called "Kozan" and began living with plants.

The reason why I was able to continue to be interested in plants even though there were obvious changes was because I had an encounter with a rare plant (= Bizarre plant).

In particular, tuberous plants, which are mainly native to South Africa and Mexico, are all unique and full of charm.

Growing in the arid lands of the tropics, these plants delight "plant junkies" like us with their unique ecology and whimsical appearance.

"I want to achieve both functionality and appearance."

If you are like me and have been gardening for many years, the number of plants will continue to increase as long as they do not die.

Turrous plants have a "dormant period", so they are managed indoors in winter, but on sunny days, they are taken outdoors for a short time to get sunlight.

In the same way, the summer will be affected by rains and typhoons.

Therefore, it is difficult to manage a large number of plants with only pottery pots.

That's where plastic flower pots come in.

I've been using a classic plastic pot for many years.

In order to manage difficult plants, plastic pots, including functionality, are more important.

However, it is a little boring to put such a beautiful and unique tree shape in a simple pot.

Under these circumstances, ALTERPLANTZ's plastic pot "ALT" series is a product developed with the aim of achieving both functionality and design.

The theme is "Green anarchism" = non-violent regression to nature.

Coloring the plant and leaving it functional.

We wanted you to enjoy an exciting product that has never been seen before, so we designed it with all our heart.

What are we doing?

"I don't want to make a fake."

It has not been designed to resemble a ceramic bowl since its inception.

Artificial flowers, artificial rocks in amusement parks, no matter how elaborately they are made, you can feel that they are man-made.

I'm sure you feel uncomfortable unconsciously.

We take pride in the fact that the ALT series is made of plastic.

We will continue to take on the challenge of achieving diversity in design while retaining the plastic-like character.

Polypropylene is currently the most widely used material for plastic pots.

All manufacturing is outsourced to factories in Japan, and the material (PP) is safe plastic recycled in Japan.

I think that using good quality unbreakable products for a long time will lead to a reduction in damage to the environment.

Commitment to the product

"Black"

Black plastic flower pots are preferred by many plant lovers.

This is because it is thought that sunlight efficiently warms the inside of the pot and promotes rooting.

In addition, it has various advantages such as being able to add various functions, being light, and not breaking even if dropped.

Most of all, black emphasizes the beauty of the plant.

"Mass-produced products that are made only in small quantities"

ALTERPLANTZ's products are discontinued before the mold limits.

We manufacture products in the same process as mass-produced products, but we basically do not sell more than the planned number, resell or increase production for the finished product.

Producing a fixed number of pieces increases the value of the product.

"ALT Series"

The first batch was released in 2022 as a plastic flower pot. And from this year, we will increase the lineup in earnest.

The second stud is decorated to imitate a stud at the bottom of the bowl shape.

"Collaboration"

Currently, we are developing collaborative products with various brands and shops.

We are developing products that make the most of each individuality, so please look forward to it.

Who are supporting us?

『7：3』

This ratio was shocking.

As for the male-to-female ratio, more than 70% of tuberous plant lovers are men.

However, this number shows that the number of women is gradually increasing.

Until just a few years ago, it was said to be 9:1 (9 as close to 10 as possible), and the ratio of visitors to plant events and followers on social media was about the same.

In recent years, there have been more opportunities for celebrities as plant lovers to be exposed to the media, and the number of female fans is increasing rapidly due to the tailwind of the nesting life of the Corona disaster.

The most common characteristics of customers are adult men who are stable in terms of life, and this is due to the fact that the market value of tuberous plants has risen tremendously, and more and more people are enjoying them as a status symbol like bonsai from a long time ago.

The brand also targets young people.

Due to the generational change of farmers, the number of young horticulturists is increasing, and the popularity is spreading through SNS.

Since it is compatible with the fashion and interior industries, I feel that there is still room for growth for people with high sensitivity.

As for the wholesale destination, we have received inquiries from a wide range of regions from Kyushu to Tohoku due to joint development with a gardening store that is said to be the largest in the industry.

Currently, we have just launched the brand and have a small product lineup, so we are waiting for production in time, but we plan to increase the number of stores that handle it as we expand our business this year.

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More about the Brand Owner

竹田 徹

Toru Takeda

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竹田　徹