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wellme

Water-absorbent sanitary shorts for juniors born from the voices of mothers with elementary and junior high school daughters|An opportunity for moms who "want to but can't" sex education to protect girls' hearts and bodies

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wellme

ウェルミ〜
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フォーグ.
Water-absorbent sanitary shorts for juniors born from the voices of mothers with elementary and junior high school daughters|An opportunity for moms who "want to but can't" sex education to protect girls' hearts and bodies
〜1,000
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About the brand

Water-absorbent sanitary shorts for juniors born from the voices of mothers with elementary and junior high school daughters|An opportunity for moms who "want to but can't" sex education to protect girls' hearts and bodies
1
The water-absorbing part is not fluffy and thick, and it feels the same as your usual underwear. You can spend your time "as usual" even for everyday use, pre-sanitary products, and sudden menstruation.
2
If you are concerned about menstrual blood, wash it lightly by hand with water and put it in the washing machine. Unlike sanitary products such as napkins, they can be washed and used repeatedly. It is also OK to use the dryer.
3
In order to alleviate menstrual problems, the length is lengthened to eliminate the tightness in the groin. It is designed like overpants and can be worn naturally with skirts and shorts.

More about the Brand Owner

渋谷 木の実

Shibuya Konomi

It is designed so that you can feel various issues with your daughter's physiology and sex education, and approach sex education with parents from various perspectives. She also works as an adolescent health counselor and focuses on creating opportunities for sex education. Elementary and junior high school students should also have a choice of sanitary products! FOLLG. aims to create a society where "for-all-girls can grow up to be all-good."
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Elementary and junior high school students don't have a choice when it comes to "menstruation"!
When I started to be aware of my daughter's puberty, I asked my mom friend who has a slightly older daughter what the current menstrual situation is like for her children. When I asked, I was told that at school, they don't change napkins all day, they substitute tissues instead of buying napkins, and even if they have menstrual problems, they can't talk to anyone. I came to know the reality of this.
In addition, many children use napkins and tissues on days when they don't need them, no matter what they do when they come today, and I realized once again that menstruation is not the only thing to worry about during menstruation.
I didn't want my child to spend his school life with such problems, so I started developing it.
While it is said that "Japan is lagging behind in sex education," there is no end to the number of sexual crimes committed by elementary and junior high school students. Every time you hear such news, you may have a discussion with adults and mom friends about what to do. I was one of them.
 
If your daughter is in trouble, you want to help her and protect her from the worst situation. However, no matter how much information you have, if you can't communicate, you won't be able to solve it.
 
I want to help mothers who "want to but can't" when they feel that they are not good at sex education or have misunderstandings.
 
FOLLG. was launched with the aim of connecting mothers and sex education from multiple perspectives. First of all, we developed the sanitary shorts "wellme" so that we can talk about sex with girls who have reached their periods. This product is full of moms' experiences, failures, and things they want to convey.
 
We support mothers in their first steps
 
FOLLG. aims to create a society where "for-all-girls can grow up to be all-good."

What are we doing?

Mothers' thoughts and ideas make their children's lives easier
Our mission is to play a role in building a society where children can grow up healthy both mentally and physically. I think it's important to know your options for comfort and to be able to choose what suits you. Through absorbent shorts, we provide an environment where children can spend their time as usual by reducing the number of days when they are distracted by their periods.
 
 
In product manufacturing, we were particular about materials and pursued designs that would make children feel comfortable. In order to emphasize "what children do not want to wear," we had the children actually wear them, and we had a hard time picking up their voices and incorporating them into the prototype. After many adjustments and Mr./Ms. development, it took four years from initial planning to completion.
By washing and using it repeatedly, you will contribute to consideration for the global environment and the SDGs just by wearing them. We hope that WellMe will be an opportunity to raise awareness of social issues.

Commitment to the product

We have made it possible to approach the problem of parents who want sex education but cannot do it from various perspectives.
"wellme" sex education trigger BOXconsists of three items.
 
 
 
1. I've been wearing absorbent shorts since I was a child, and I've designed them to be genderless. By assuming that it will be used in combination with sanitary products, it is easy to handle and comfortable to wear.
 
--- --- ---
 
 
2. Learn consent with parents and children in a cube game. At the same time, you will gain actual experience that you can say NO!, be used to being told, and that NO and dislike are different things.
 
--- --- ---
 
 
Sex education cards go a little further. Even if you can't speak, we design it so that children can connect to a number of correct information and support destinations when they are in trouble.

Who are supporting us?

The main target is mothers (35~55 years old) with daughters in elementary and junior high school. In addition, there are many customers who are grandmothers and single fathers.
 
Both parents and children sympathize with the idea that they have less to worry about menstruation.
 
Children commented, "I always wear them on days when I'm worried, it makes me feel better," and "This is amazing, Mommy! I want another one," "I noticed that my daughter was getting anxious when I noticed that she wore it frequently," and "I started choosing napkins together."
 
It is currently on sale on the official EC site.
 
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