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Age
The fun of growing leather that changes to your own color, making things based on the concept of "enjoying aging"
The desire to be strict about the size is expressed with a tape measure with the "G" of the logo
1
We sell original products designed from scratch to meet the concerns and needs of our customers.
2
The "Tan Cap structure" (patent pending) used in the flagship bi-fold wallet "One" is a mechanism that combines ease of use and thinness.
Brand Owner
More about the Brand Owner
舘 雅洋
Masahi Tachi
April 2019 Launch of the leather brand Age
December 2019 3rd generation all-in-one wallet "One" Makuake released
Total amount of support: 11,889,460 yen
August 2020 3rd generation all-in-one wallet "One" Machi-ya released
Total amount of support: 15,565,639 yen
October 2021 +6mm easy-to-use and compact golden ratio wallet "Paradigm"
Makuake Release
Total amount of support: 4,117,575 yen
April 2022 3rd generation all-in-one wallet "One" Taiwan Zeczec released
Total support: NT$495,473 (approx. 2.21 million yen)
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Originally, since 2013, we have been using a factory in China (not limited to leather),
Produce original products of accessories and fashion items,
I was in the business of selling on an e-commerce site in Japan.
Meanwhile, I received a request from a friend to make a leather wallet because it would be the same shape as a certain famous brand. Of course, it was easy to make a product of the same shape, but I thought it would be possible to improve it, so I started researching the worries and issues that users have about wallets sold in Japan.
Based on the worries and issues gathered, how can we get the ideal wallet shape? While making a pattern, actually put cash or cards in it and test it. After repeated trial and error of remaking and testing again, about a year had passed before I knew it.
It was still in the middle of production, but I decided that if I could put so much passion into it, I would create and grow it as a single leather brand.
That is the leather brand "Age".
By the way, it took 17 months to complete the wallet requested by the aforementioned friend, and the product that was unveiled through crowdfunding, etc.
It is a bi-fold wallet "One".
What are we doing?
What we are most particular about is:Size with ease of use in mindAre.
There have been many wallets with the concept of the smallest size wallet since that time, but there were many products that felt that usability was neglected due to the insistence on the extremely small size (e.g., bills must be folded in four to enter, coins must be taken out once to use, etc.).
So, it's easy to use! We have produced prototypes many times with the highest priority on making you feel it.
At the prototype stage, we try to make improvements from the ground up, such as making the bill 3mm longer if it gets stuck when taking it out, or reducing sewing so that it can be opened easily if it is difficult to see which card it is.
Commitment to the product
1. Bi-fold wallet "One"
It is the flagship of AGE and took 17 months to complete.
The best feature is the coin purse"Tongue Cap Structure" (patent pending)Are.
Coin purses are usually either hook or zipper.
The hook is excellent in visibility because it can be checked on the surface like a box-type coin purse, but the thickness of the hook is inevitably created.
On the other hand, the zipper type is the opposite, it is thinner, but it is inferior in terms of visibility because you have to look through the zipper.
「Tan Cap Structure"combines the advantages of both hook and fastener types.
First of all, by closing the lid (Cap) so that it does not overlap the main body, the thickness is kept to a minimum with only two pieces of leather
In addition, since the lid part plays the role of a saucer, it can be searched in a larger area and visibility is ensured
Up to 5 cards can be stored. Transportation ICs that are frequently used in daily life are stored in the outer card slot, and other four cards such as the main card and driver's license are stored inside.
Bills can be stored without folding and not getting caught (size with a margin of about 6 mm)
2.+6mm, L-Shaped Zipper Wallet Paradigm
Based on the concept of "shifting from the concept that the smallest is the best (Paradigm)", it is an L-shaped zipper wallet that is only 6 mm larger than the smallest size
One of the major problems with zipper wallets is "a little stress".
For example, "the bill is bitten into the zipper", "the card is difficult to see", "the coin purse is too deep and difficult to see", etc. Therefore, by making it only 6mm larger than the smallest size of other companies' products that we were benchmarking, we made it an easy-to-use and compact wallet.
Who are supporting us?
Target group: Men in their 30s and 40s
Actual customer base: Above + 20s and 50s men, 2-3% of women
Wholesale destination: Almost none
【One】Buyer's voice:
"I want to use a lot and enjoy the change: The minimum necessary cards and cash fit neatly and are much lighter, and I also like the fact that it has a wide variety of colors and an easy-to-use design." (5/5 stars)
"A compact wallet to the limit: It is so compact that it cannot be made more compact in addition to a certain amount of storage. As expected, if you put it in the maximum storage, you will be concerned about the thickness, so it is a good idea to use it with up to 3 cards and as few coins as possible. I think it's for people who want to focus on smallness rather than thinness." (4/5 stars)
【Paradigm】Buyer's testimonials:
"I'm satisfied with both the size and coloring: The coin purse may be a little small, but I think it's not a problem because I've decided to buy it because I no longer use cash for most card payments and smartphone payments in the first place. (5/5 stars)
"Stylish L-shaped wallet: I wanted to make my L-shaped zipper wallet debut, but when I was looking for something good, I found a stylish two-tone wallet.
All products
There are no products available for display
Products
All products
There are no products available for display
Age
The fun of growing leather that changes to your own color, making things based on the concept of "enjoying aging"
The desire to be strict about the size is expressed with a tape measure with the "G" of the logo
1
We sell original products designed from scratch to meet the concerns and needs of our customers.
2
The "Tan Cap structure" (patent pending) used in the flagship bi-fold wallet "One" is a mechanism that combines ease of use and thinness.
Brand Owner
More about the Brand Owner
舘 雅洋
Masahi Tachi
April 2019 Launch of the leather brand Age
December 2019 3rd generation all-in-one wallet "One" Makuake released
Total amount of support: 11,889,460 yen
August 2020 3rd generation all-in-one wallet "One" Machi-ya released
Total amount of support: 15,565,639 yen
October 2021 +6mm easy-to-use and compact golden ratio wallet "Paradigm"
Makuake Release
Total amount of support: 4,117,575 yen
April 2022 3rd generation all-in-one wallet "One" Taiwan Zeczec released
Total support: NT$495,473 (approx. 2.21 million yen)
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Originally, since 2013, we have been using a factory in China (not limited to leather),
Produce original products of accessories and fashion items,
I was in the business of selling on an e-commerce site in Japan.
Meanwhile, I received a request from a friend to make a leather wallet because it would be the same shape as a certain famous brand. Of course, it was easy to make a product of the same shape, but I thought it would be possible to improve it, so I started researching the worries and issues that users have about wallets sold in Japan.
Based on the worries and issues gathered, how can we get the ideal wallet shape? While making a pattern, actually put cash or cards in it and test it. After repeated trial and error of remaking and testing again, about a year had passed before I knew it.
It was still in the middle of production, but I decided that if I could put so much passion into it, I would create and grow it as a single leather brand.
That is the leather brand "Age".
By the way, it took 17 months to complete the wallet requested by the aforementioned friend, and the product that was unveiled through crowdfunding, etc.
It is a bi-fold wallet "One".
What are we doing?
What we are most particular about is:Size with ease of use in mindAre.
There have been many wallets with the concept of the smallest size wallet since that time, but there were many products that felt that usability was neglected due to the insistence on the extremely small size (e.g., bills must be folded in four to enter, coins must be taken out once to use, etc.).
So, it's easy to use! We have produced prototypes many times with the highest priority on making you feel it.
At the prototype stage, we try to make improvements from the ground up, such as making the bill 3mm longer if it gets stuck when taking it out, or reducing sewing so that it can be opened easily if it is difficult to see which card it is.
Commitment to the product
1. Bi-fold wallet "One"
It is the flagship of AGE and took 17 months to complete.
The best feature is the coin purse"Tongue Cap Structure" (patent pending)Are.
Coin purses are usually either hook or zipper.
The hook is excellent in visibility because it can be checked on the surface like a box-type coin purse, but the thickness of the hook is inevitably created.
On the other hand, the zipper type is the opposite, it is thinner, but it is inferior in terms of visibility because you have to look through the zipper.
「Tan Cap Structure"combines the advantages of both hook and fastener types.
First of all, by closing the lid (Cap) so that it does not overlap the main body, the thickness is kept to a minimum with only two pieces of leather
In addition, since the lid part plays the role of a saucer, it can be searched in a larger area and visibility is ensured
Up to 5 cards can be stored. Transportation ICs that are frequently used in daily life are stored in the outer card slot, and other four cards such as the main card and driver's license are stored inside.
Bills can be stored without folding and not getting caught (size with a margin of about 6 mm)
2.+6mm, L-Shaped Zipper Wallet Paradigm
Based on the concept of "shifting from the concept that the smallest is the best (Paradigm)", it is an L-shaped zipper wallet that is only 6 mm larger than the smallest size
One of the major problems with zipper wallets is "a little stress".
For example, "the bill is bitten into the zipper", "the card is difficult to see", "the coin purse is too deep and difficult to see", etc. Therefore, by making it only 6mm larger than the smallest size of other companies' products that we were benchmarking, we made it an easy-to-use and compact wallet.
Who are supporting us?
Target group: Men in their 30s and 40s
Actual customer base: Above + 20s and 50s men, 2-3% of women
Wholesale destination: Almost none
【One】Buyer's voice:
"I want to use a lot and enjoy the change: The minimum necessary cards and cash fit neatly and are much lighter, and I also like the fact that it has a wide variety of colors and an easy-to-use design." (5/5 stars)
"A compact wallet to the limit: It is so compact that it cannot be made more compact in addition to a certain amount of storage. As expected, if you put it in the maximum storage, you will be concerned about the thickness, so it is a good idea to use it with up to 3 cards and as few coins as possible. I think it's for people who want to focus on smallness rather than thinness." (4/5 stars)
【Paradigm】Buyer's testimonials:
"I'm satisfied with both the size and coloring: The coin purse may be a little small, but I think it's not a problem because I've decided to buy it because I no longer use cash for most card payments and smartphone payments in the first place. (5/5 stars)
"Stylish L-shaped wallet: I wanted to make my L-shaped zipper wallet debut, but when I was looking for something good, I found a stylish two-tone wallet.
All products
There are no products available for display
Products
All products
There are no products available for display
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