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Masanosuke Shoten

Masanosuke Shoten

マサノスケショウテン
Vendor
楠原壜罐詰工業株式会社
Masanosuke Shoten is particular about domestic ingredients and additive-free, and delivers gentle seasonings that are close to modern life.
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About the brand

Masanosuke Shoten is particular about domestic ingredients and additive-free, and delivers gentle seasonings that are close to modern life.
1
We are particular about selecting ingredients that make use of the prefecture's specialties, and while valuing the blessings of the local area, we propose products that bring out the unique flavor and charm of Hiroshima.
2
All ingredients are carefully selected domestic ingredients. While taking advantage of the goodness of the ingredients, it achieves a simple yet deep taste.
3
We are particular about adding no food additives, taking advantage of the blessings of nature, and making products that can be used with peace of mind every day.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since its founding in Hiroshima City in the 30th year of the Meiji era, Masanosuke Shoten has accumulated food manufacturing technology and trust for more than 120 years. With the restructuring of its business in 1999, the company discontinued the development of its own products and focused on the beverage OEM business. Thanks to your efforts, it has now grown into a major business that supports the company.
　
With the support of this achievement, we have revived the trade name of "Masanosuke Shoten" and are taking on the challenge of reviving ourselves as a food manufacturer through in-house development and in-house sales. As a company in Hiroshima, we would like to make use of local and unknown ingredients to deliver products that you can feel are "really delicious".
　
　
Based on the idea that "food is the source of health," we value manufacturing that is gentle on the body and can be used every day with peace of mind.
While valuing the goodness of the past, we create value that suits the new era.
With this thought in mind, Masanosuke Shoten has once again started to create products that will be delivered to customers with our own hands.

What are we doing?

Masanosuke Shoten plans, manufactures, and sells seasonings and processed products that are additive-free and made from domestic ingredients, taking advantage of hidden local ingredients.
We value the original taste and aroma of the ingredients, do not use food additives, and create products that are gentle on the body.
We value "simple yet deep taste" and "safe use every day", and aim to be a food that gently accompanies daily meals.
For example, "Hiroshima Oyster" is a liquid seasoning that does not use food additives, carefully selected from oysters and salt as raw materials, and condensed with flavor using an old-fashioned manufacturing method. It is easy to match with any dish, regardless of Japanese, Western, or Chinese, and because it is a maternity food certified product, it can be used safely by children and pregnant women.
　
"Kakitoma" is a rich tomato sauce with a natural deliciousness that layers the sweetness of tomatoes and onions with the flavor of Hiroshima oysters.
　
While adding a new sensibility to the technology we have cultivated over many years, we will deliver the charm of Hiroshima's food to people all over the country.

Commitment to the product

Hiroshima Oyster
Hiroshima oysters are finished only with oysters from Hiroshima Prefecture and seaweed salt.No food additivesIt is an oyster extract.
It can be said to be a "natural ajinomoto" that brings depth to cooking with a few drops, and it goes well with Japanese food"The Ultimate Secret Ingredient"As a result, it naturally harmonizes with all Japanese, Western, and Chinese dishes.
With the old-fashioned method,About 30 oysters in one jarto bring out the aroma and deep taste.
In addition, it is rich in nutrients such as glutamic acid, succinic acid, zinc, taurine, and glycogen, and is a dish that is particular about health and taste.
　
Hiroshima Vinegar
Hiroshima vinegar"Vinegar made from yuzu peel instead of fruit juice"Are.
We use only the peel of "Kawane Yuzu" (pesticide-free during the cultivation period) grown in Akitakata City, Hiroshima Prefecture, and make use of the highly nutritious ingredients of the peel.
By combining traditional static fermentation technology, the aroma and umami of yuzu, mellow acidity, and deep taste are realized.
The coarsely filtered type retains acetic acid bacteria, which is expected to be useful for maintaining immune balance and health management according to the season.
Divide with water, carbonated, milk, alcohol, etc."Vinegar activity"It is a vinegar that combines health and deliciousness that can be easily enjoyed.
　
Kakitoma
Kakitoma is a luxurious blend of Hiroshima oysters for about 8 oysters.Tomato sauce with no preservatives or flavoringsAre.
tomatoes, onions, pure rice vinegar, honey, etc.,We are particular about all domestic raw materials。 Without the use of spices, the natural sweetness of the honey harmonizes with the acidity of the tomatoes, bringing out the original taste of the ingredients.
This simple and profound taste was developed in collaboration with a professional chef in Hiroshima.
It is a versatile tomato sauce that can be used for both home cooking and restaurant dishes.
The salt content is also modest, and it is finished in a seasoning that is gentle on the body and can be safely incorporated into the daily table.
　

Who are supporting us?

Masanosuke Shoten's products are highly regarded by those who are particular about the quality of their food.
EspeciallyCooks looking for authentic tasteandHealth-conscious women in their 30s to 50sIt has been well received by many people who say that the creation of products that make use of the original taste of the ingredients without using additives can be eaten with peace of mind by the family.
In addition, we have received happy comments such as "A spoonful of food makes the food taste authentic" and "The usual food has become much more delicious."
Masanosuke Shoten wants to be a presence that gently accompanies daily meals and delivers an experience that makes you feel "truly delicious".
We will continue to work on manufacturing products that enrich people's lives through food.
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