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OutdoorOpera / G Rice Element

OutdoorOpera / G Rice Element

アウトドアオペラ
Vendor
アウトドアオペラ株式会社
A seasoning full of stories that uses good Japanese ingredients and packs the deliciousness of eating outside. It has become a bit of a hot topic in the outdoors and social media.
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T8010001229068

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About the brand

A seasoning full of stories that uses good Japanese ingredients and packs the deliciousness of eating outside. It has become a bit of a hot topic in the outdoors and social media.
1
We have seasonings that make it easy to create a party menu that will delight you outdoors or at home. The taste is supervised by the restaurant chef and endorsed.
2
Including the packaging design, jar shape, and world view of seasonings, we have a lineup of seasonings that are easy to use as gifts in addition to home use.
3
We are exhibiting at events all over the country. I create stories with my fans by sharing activities and recipes on social media. The more I know, the more I like it. That is outdoor opera.

More about the Brand Owner

松倉広平

KOHEI MATSUKURA

Camping lovers who love to eat. The number of followers on his Instagram account (@matsukuracamp) exceeds 60,000. He is posting "Wild and junk camping meals that are easy to do". He was thrilled to discover the outdoor spice "Horinishi" and pursued a dream of developing a seasoning for the camping meal he wanted to eat. With the cooperation of garlic producers and specialty store chefs he met on social media, he came to release the camping-specific seasoning "G Rice Ingredients" (Jimeshi no Moto), which can make exquisite garlic rice. In addition, he serves as an ambassador for Chiba Prefecture's "Black Ajillo".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we launched this brand was a simple and warm desire to "contribute to creating happy memories of eating under the blue sky." As daily life was greatly shaken by the coronavirus pandemic, and anxiety and sadness spread in people's hearts, they continued to ask themselves, "What can I do?" At that time, I started a personal Instagram account (@matsukuracamp) that I casually started to share my daily camping meals and the fun of the outdoors, hoping that someone's heart would be warmed up even a little. Before I knew it, many people followed me, and posting camping meals became a small pleasure every day, and I began to receive a lot of smiles and warm words through comments.
　
I originally had a dream of "making camping spices", but I didn't want to make a name for myself, I just pursued the exquisite camping meals I wanted to eat. As I faced my favorite spices every day and continued to research, I realized that it was difficult to find a spice that really matched my indispensable "rice". At that time, I met Mr. Yoshida, a garlic producer in Aomori whom I met on SNS. Visiting her fields and being exposed to the deliciousness of garlic and her thoughts on Japanese agriculture made me feel as if my heart was purified.
　
Mr. Yoshida's garlic had a high sugar content and a fresh aroma, making it an ideal ingredient. I wanted to make the most of this garlic aroma in a simple way, and I arrived at "garlic rice". Through garlic rice that can be eaten outdoors to the fullest and brings appetite and smiles to many people, we want to deliver happy moments in nature to many people. Such thoughts are the origin of the brand.
　

What are we doing?

Our brand is based on the concept of "leveraging nature's bounty to enrich the outdoor dining experience." To this end, we are working on product creation with thorough attention to detail, from material selection to manufacturing methods. "G Rice Ingredients" uses carefully selected ingredients, mainly garlic from Aomori Prefecture. After meeting Mr. Yoshida, a garlic producer, I participate in the harvesting work every year, and it is important to convey the many charms I felt at the site, such as the fact that it is cultivated with all my heart and care, that there are various hardships and joys that surpass them, and that there is a fresh aroma that can only be felt locally.
　
There is no compromise on the manufacturing method. In order to bring out the aroma and flavor of the garlic to the maximum, it is heated slowly at a low temperature so as not to damage the original flavor of the ingredients. This commitment also leads to the ease of cooking outdoors and the convenience that anyone can easily make delicious garlic rice.
　
In addition, we would like to value sustainability and contribution to local communities. We will work directly with garlic farmers in Aomori and strive to contribute to the sustainability of agriculture and regional revitalization someday. Through event exhibitions and tasting events, we directly listen to customer feedback and reflect this in product development and improvement. By having people actually use it in outdoor settings and obtaining real feedback, we aim to deliver the "happiness of eating in nature" to more people.
　

Commitment to the product

Our products make the most of the strength and gentleness of natural ingredients, making it easy to enjoy authentic flavors both outdoors and at home. Among them, the main product, "G Rice Ingredients", is made with fresh garlic from Aomori Prefecture, mixed with white rice, and baked to make fragrant garlic rice easily. In addition, garlic shrimp is used to grill shrimp, and pepperoncino is used to mix pasta, making it a truly versatile seasoning. It can be used not only in outdoor scenes but also at busy everyday dining tables, creating a dish that will make the whole family smile. In fact, we have received many comments such as "My child refilled many cups when I used it at camp" and "I can easily enjoy authentic garlic rice at home."
　
In addition, "Black Ajillo Ingredients" is an ajillo base made in response to the passion of the person in charge of the Chiba Prefectural Office who wants to make local gourmet food in Chiba Prefecture. It is a seasoning filled with mushrooms from Chiba Prefecture, and you can enjoy authentic ajillo outdoors or at home by simply simmering your favorite ingredients. It goes especially well with seafood and vegetables, and is recommended to be eaten on bread. The end is delicious when made into pasta. Because it can be easily cooked with simple ingredients, it is widely supported not only for camping but also for party menus at home. *Black ajillo is the official local delicacy of Chiba Prefecture with soy sauce as a secret ingredient. I am working as a black ajillo ambassador.
　
In addition, "J Chicken Sauce" is a seasoning that makes it easy to make jerk chicken, which is popular these days. The acidity of the spices and lime is exquisite and addictive. To make it, simply grill the chicken and grill it at the end. The key point is that it is easy to make without the need for pre-pickling, and it is very useful for outdoor barbecues and home dining tables. This is a collaboration product of the TV program "Ogiyahagi no Happy Can".
　

Who are supporting us?

Our brand is supported by a wide range of generations who love the outdoors. In particular, it has received a lot of support from families who enjoy camping and barbecues, young couples who are nature-oriented, and solo campers. We also value the opportunity to actually pick up products through exhibits at outdoor events, marches, and local festivals. At the event venue, we held a tasting event using "G rice ingredients", and we received direct feedback from real people such as "children have had refills many times" and "you can easily enjoy authentic flavors outdoors". By introducing it on TV and social media, there are more opportunities for non-outdoor customers to pick it up. Now it is also used as a gift for special seasonings.
　
It has also been adopted as a return gift for hometown tax payment, and is also widely recognized as a local specialty. It is also being handled by wholesale stores and outdoor specialty stores, and new fans are increasing through in-store tastings and staff recommendations. We have been introduced to many people on social media, YouTube, and other media, and we have received warm messages from those who have actually used it, such as "I can't let it go, whether at home or camping" and "I want you to tell me which stores sell it." We will continue to deliver products with all our heart so that we can help you create happy memories in your outdoor life and daily dining table.
　
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