Mo Tai Knife Beef

モッタイナイビーフ

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株式会社オーエムアイ

Social Good

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T5010401012084

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About the brand

A beef brand that does not discard A4 and A5 high-quality Wagyu beef and domestic beef based on shape or scratches alone, reducing food loss.

From steak size to chunks of meat, a variety of cuts and cuts are mixed and offered at a great price.

Utilizing over 50 years of experience, it is a reliable quality that delivers the highest quality taste to everyday life

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Did you know that Wagyu beef also has a "wasteful" loss?

We, OMI Co., Ltd., have been wholesaling the best Wagyu and domestic beef to famous hotels for 35 years.

Among them, I noticed that there are meats that have been carefully selected to the utmost but have become scraps to adjust their shape, and meats that have not been released to the world due to slight scratches or stains.

"It's a shame not to know this deliciousness!"

With this in mind, "Motai Nai Beef" was born.

When you take a bite, the umami flavor spreads in your mouth. Despite their exquisite deliciousness, these are "wasteful" beefs that are never on the market because they are scraps or non-standard.

Until now, it has not been offered to the general public, but for the first time, it has been commercialized for the general public so that they can enjoy the full deliciousness of beef at home.

The taste is delicious as it is, and the price is reasonable. It is sold in limited quantities.

Through "Motai Knife Beef", we hope to contribute to reducing food loss and let many people know about delicious meat that has not been on the market before.

What are we doing?

Motai Nai Beef is made from 100% domestic beef, mainly carefully selected Wagyu beef with A4 and A5 ranks.

When you hear the word "scraps", you may think of small scraps, but the scraps of Motainai Beef are different.

Unlike the cut-off meat sold in supermarkets, steak-sized and yakiniku-sized meat is used.

The main product for yakiniku includes branded Wagyu beef such as Matsusaka beef, Sendai beef, and Miyazaki beef, as well as various parts such as shoulder loin, rib roast, triangular rose, shoulder loin, and medium rose. These are meats that would normally be served in high-end restaurants and hotels.

Even non-standard meat has no odor, and the taste remains the same, allowing you to feel the flavor of domestic beef meat and the sweetness of the fat.

We operate a wholesale business in the Tokyo Meat Market, and we make products by shaping carcasses into a predetermined form called commercial standards. Among them, there are beef that deviates a little from the standard, such as bleeding spots called stains or slight scratches.

Even though these meats have no problems with taste or quality, they may be discarded just because of their appearance. In order to change this "wasteful" situation, we launched this project.

Commitment to the product

Motai Nai Beef's product lineup includes a variety of products, including products made with branded Wagyu beef, as well as large steak-sized marbled meat, yakiniku, and chunks of meat.

1. Domestic beef with Wagyu beef for yakiniku 1kg

Only luxuriously domestic beef. We have a generous 1kg assortment of meat of various types, parts, and sizes, including the finest Japanese black beef and A5 rank. With a volume and quality that doesn't seem to be scraps or non-standard, it's much cheaper than the regular selling price! You can enjoy a wide range of dishes, including steak, yakiniku ribs, and lean meat in one pack.

2. Block meat for stewing 1kg of domestic beef

The meat is cut into large pieces that are perfect for stews, curries, and other stewed dishes. This product allows you to fully enjoy the original flavor of meat.

It also includes tender meat and some streaks, so you can enjoy a variety of textures in one bag.

3. Black Wagyu Beef Shoulder Loin for Sukiyaki Shabu-Shabu 300g

A luxurious dish made with carefully selected Japanese black beef. It is not overly marbled, and you can enjoy a well-balanced balance of marbling and lean meat.

Just take it out of the pack and cook it as it is to enjoy delicious sukiyaki and shabu-shabu.

After the big role of giving birth, the Japanese black beef may have lost its place.

By carefully re-fattening the "Mottainai" multi-calf cattle, they were reborn into tender and flavorful meat.

Who are supporting us?

Mottai Nai Beef is especially popular among those who usually can't buy high-quality meat or those who want delicious meat with good value for money.

"I was told that it was a scrap, but I was very satisfied with the size of a steak, and it is easy to cook if it is cut to that size."

"I don't usually buy good meat, so I felt luxurious! It's soft and domestically produced, so my children can eat it with peace of mind" (Female in her 40s)

"It's soft and easy to eat, and even small children ate a lot of it!" (Female in her 50s)

"I was impressed by the impact of the appearance when it arrived, and I was very satisfied to eat the cost-effective and delicious meat" (Male in his 30s)

In this way, it is used by a wide range of customers, including those who enjoy it with their families and those who use it for dinner on special occasions. By offering high-quality, domestic beef at affordable prices, we bring eco-friendly and future-friendly luxury to everyday dining tables.

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