Noto's fish sauce megisu ishiri enne ~ Enne ~

ノトノギョショウメギスイシリエンヌ

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T1220001015750

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About the brand

Since it uses white fish megisu, it has little peculiarity and is light, and the salt concentration is about the same as soy sauce, so it is easy to use even for those who are not used to sashiri.

Megisu Ishiri enne is a new manufacturing method (rapid brewing method) born from joint research with Fukui Prefectural University. The fermentation period has been greatly shortened and odor has been reduced.

It is characterized by non-alcohol, low salt, and low histamine (allergies), but it contains a lot of amino acids, which are umami components. Even Muslims can use it with confidence.

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The reason why we created "Noto's Fish Sauce Megisu Ishiri ENN~Ennu~" was because we wanted more people to feel the blessings of Noto's rich sea closely.

The Noto Peninsula is surrounded by the sea on three sides, and the fish sauce "Ishiri" has been loved since ancient times. However, traditional ishiri has a strong unique flavor, and I often heard people say, "I don't know how to use it." Under such circumstances, through joint research with Fukui Prefectural University, we have developed "Noto's Fish Sauce Meigisu Ishiri enne~Ennu~" that is different from what has been done before and is suitable for modern dining tables.

Using a white fish called Megisu as a raw material, we found that the new brewing method can achieve a lighter flavor with less peculiarity than conventional ishiri. This is easy to use even for beginners in ishiri, and the salt concentration is about the same as that of soy sauce, so you can easily incorporate it into your daily cooking.

Our goal is to naturally integrate Noto's traditional food culture into modern dining tables. We hope that through "Noto's Fish Sauce Megisu Ishiri ENN~Ennu~", which condenses the blessings of the sea, our daily dishes will be more delicious and richer.

What are we doing?

A distinctive feature of the production of "Noto's Fish Sauce Megisu Ishiri ENN~Ennu~" is the new manufacturing method = rapid brewing method born from joint research with Fukui Prefectural University. Compared to the previous model, the fermentation period has been greatly shortened and odor has been reduced. It is also non-alcoholic, low-salt, and low-histamine (allergic), and is rich in amino acids, which are umami components, making everyday dishes delicious.

On the other hand, the raw materials used are only fresh megis and salt caught in the sea of Noto, and as with the conventional manufacturing method, no additives are used to promote fermentation, and the finish is made only with natural fermentation power.

Megisu fish sauce has an elegant and soft flavor unique to white fish, and creates a taste that is a little different from traditional sashiri made with squid and sardines. This gentle flavor is the reason why it is loved by so many people.

Commitment to the product

The raw material of "Noto's Fish Sauce Megisu Ishiri enne~Ennu~" is plain white fish bark. The soft flavor of magpie, which is a little different from squid and sardines, is light and has little peculiarity, making it easy to use even for those who are not used to sashimi.

It is recommended not only for simmered dishes but also for grilled and fried foods. When grilling the fish, if you quickly marinate it in barberry and grill it, it will be surprisingly delicious and flavorful. It goes well not only with fish but also with meat. If you have one for yakiniku or barbecue, it will come in handy. Plus, it's good to add to curry rice, spaghetti, fried rice, etc.!

With Ishiri Magic, your usual dishes will be delicious.

Who are supporting us?

"Noto's fish sauce barberry inshiri enne~ennu~" is supported by people of all generations who love cooking.

Main customer groupsis mainly for women in their 30s and 60s who love to cook, as well as health-conscious families and food lovers who are looking for authentic seasonings. In particular, it has received high praise from those who found it difficult to use conventional ishiru and those who were trying fish sauce for the first time.

Sales ChannelsIt is delivered to customers nationwide through the Noto Style Store, and has also been selected as a hometown tax return gift in Nanao City, Ishikawa Prefecture. In addition, the demand for commercial use from cooking classes and people involved in the food industry is also increasing.

What customers sayWe have received many warm comments such as "Even beginners in cooking do not fail", "My family's meal has become delicious", and "It is appreciated as a gift". In particular, I was impressed by the voices that said, "I thought Ishiru was a high threshold, but this is easy to use," and I feel that it is fulfilling its role as a "familiar seasoning" that we were aiming for.

Combining Noto's tradition and innovative technology, "Noto's Fish Sauce Meigisu Ishiri enne~Ennu~" continues to be loved by many people as a condiment that brings new deliciousness to the modern dining table.

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Noto's fish sauce megisu ishiri enne ~ Enne ~

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