I want to convey the deliciousness of fermented foods to many people.
Yamaya Soy Sauce has been making "Hama Natto" since its founding in 1850, which is made by fermenting soybeans with koji mold.
It has a long history, and it is said that the prototype was introduced to Japan 1,500 years ago.
Hamanatto has been treated as an important military food due to its high shelf life and nutritional value.
It was also liked by warlords such as Ashikaga Yoshikatsu, Imagawa Yoshimoto, and Toyotomi Hideyoshi, and Tokugawa Ieyasu was especially fond of this "Hama natto", which is said to have been presented to successive generals of the Edo shogunate.
When I was 20 years old, my father passed away suddenly, and I was forced to take over the family business.
When I was a child, I didn't like fermented foods, and above all, when I was in elementary school, when I wanted to go out with my friends, and when I was an impressionable junior high and high school student, I was very annoyed by the family business that forced me to help.
After my father passed away, there were days when I was at a loss as to whether I could protect the taste of Hama natto that my father had made in the brewery where Hama Natto was prepared.
In the midst of hardship, I discovered the potential of Hama Natto every day, and I fell in love with it more and more.
What can we do to make this healthy taste known to as many people as possible?
What kind of product can make people around the world happy?
We work on it every day through trial and error.