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Extreme! Ji Xin Dao

Extreme! Ji Xin Dao

キワミ！ゲキカラドウ
Vendor
みらいファクトリー株式会社
A spice and seasoning brand that pursues "delicious and extremely spicy" with original ideas and provides stimulation and fun.
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T3040001119114

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About the brand

A spice and seasoning brand that pursues "delicious and extremely spicy" with original ideas and provides stimulation and fun.
1
Pursuing "deliciousness + extreme spiciness", it features spices that are not just spicy but also have umami
2
Pursuing "deliciousness + extreme spiciness", it features spices that are not just spicy but also have umami
3
Made with Guinness-class extremely spicy chili peppers, etc., it achieves intense spiciness and impact.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Extreme Spicy Road" was born from the philosophy of Mirai Factory Co., Ltd. to "create food that does not yet exist in the world". We want to not only be delicious, but also deliver "excitement" such as excitement and excitement to the dining table. We believe that the genre of extreme spiciness is not just about the pursuit of spiciness, but also has the power to move the hearts of those who eat it and bring a little adventure and topic to everyday life. The reason for the launch of the brand was that the members who had been involved in restaurant production and consulting wanted to "make more interesting food" and "want to bring out unique products that cannot be produced by major companies." The driving force behind the brand is the passion to create unique and exciting products that will make people who love extremely spicy food feel "This is it!"
　
At "Extreme Spicy Road", we are thoroughly particular about not only spiciness but also "deliciousness". We value playfulness and fashion that will make not only those who like spicy food, but also those who don't usually eat spicy food, want to try it at least once. We believe that by becoming a hot topic on TV and social media, we can deliver stimulation and fun not only to fans of extremely spicy food, but also to a wide range of people.
　
　
In the future, "Extreme Spicy Road" will continue to provide new experiences and surprises that go beyond the boundaries of extreme spiciness. We hope to be a brand that creates stimulation in everyday life and opportunities for communication between people through food.

What are we doing?

"Extreme Spicy Road" focuses on extremely spicy products such as extremely spicy spices, chili oil, and shichimi chili peppers. What we value is not only spicy, but also "delicious and addictive" taste. Therefore, we are thoroughly particular about everything from the selection of raw materials to the manufacturing process, and actively use rare and high-quality ingredients such as Guinness World's Best Certified Chili Peppers and domestically grown Boot Jolokia.
　
In product development, we are the first to catch consumers' voices of "more painful food" and "want new stimuli" and have a system in place to quickly commercialize them. For example, in addition to conventional bottled products, we have also developed products in bags and spout pouches according to the needs of distributors. This allows for greater ease of handling and price range in stores, allowing more customers to pick it up.
　
We also focus on local production for local consumption and cooperation with producers, and strive to create safe and secure food. From the perspective of the SDGs, we are promoting the use of domestically produced raw materials and transparency of production backgrounds so that we can contribute to sustainable agriculture and regional revitalization. Furthermore, through the genre of extremely spicy food, we propose "fun of food" and "playfulness" and aim to deliver stimulation and fun to everyday life.

Commitment to the product

Among the "Extreme!
　
First of all, the "Spice of Death" is a blend of Guinness World's Best Chili Peppers and Boot Jolokia, making it the "ultimate spice for lovers of extreme spiciness". The spiciness level is also available in stages such as 10 spicy, 15 spicy, and even 25 or 30 spicy, and is widely supported by those who want to challenge their limits and those who want to use it as an accent in their daily life. It is available in both bottles and bags, and is also popular for its portability. Dumplings, takoyaki, curry, and any other dish can be transformed into an exciting taste with just one shake. Customers have commented that they take it to work and use it, and that it is exciting at parties with friends.
　
Next, the "Super Spicy Chili Oil" is characterized by its spout pouch specification and easy to use. It is a gem that uses Guinness-certified chili peppers luxuriously, and its bright red appearance and numbing spiciness are addictive. It goes well with any dish, such as ramen, stir-fry, or cold tofu, and even a small amount can add a firm spiciness and umami. It has been introduced on TV programs and has become a hot topic among fans of extremely spicy food.
These products are not only spicy, but also thoroughly focused on "deliciousness" and "ease of use", and repeat customers continue to appear.

Who are supporting us?

"Extreme! In particular, it has been highly praised by men and women in their 20s~40s who enjoy intense challenges through introductions on TV and social media, as well as those who want to have fun at parties with friends and family.
　
In addition, there are many stores that require unique products, such as Expressway service areas and Village Vanguard, Don Quixote, etc., and there is an environment where you can pick them up all over the country. Restaurants have commented that it is "ideal for accenting menus" and "can be used as a featured product for extremely spicy events", and it is actually adopted by many restaurants.
　
There are many comments from buyers such as "It's fun to be able to choose the level of spiciness" and "It's perfect as a gift or giveaway for friends", and the spread is also noticeable due to repeat customers and word of mouth. It is loved by many people as such a brand that creates communication between people through extreme spiciness.
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