"What is a healthy, prosperous, and better life?"
At that time, in Japan, life restrictions were often imposed due to the spread of the coronavirus, and people were often forced to live at home.
At the same time, there was a boom in so-called "craft" things with a handmade feel in Japan, and one of them was"Craft Coke".
"Health"and"Rich life"The representative, who was pursuing this field, also focused on craft cola from the beginning. This may also be an opportunity to color your home time.
However, instead of simply creating "delicious products","Flavors" "Colorants" "Preservatives" And so onNo food additivesUsing carefully selected materials, "Delicious" By creating"I think we can make people's lives richer."And started original craft cola.
In addition, in creating products, the representative who was involved in the restaurant and accommodation industry in Kumamoto Prefecture at the time felt that Kyushu was full of rich materials such as nature and ingredients, and if you want to make a product, this "Made in Kyushu" I want more people to know about the materials.
Then, so that Kyushu could be Amanek to the whole world,"Kyushu's seriousness"One concept is to enrich people's lives. I started developing products.