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inuno.
Based on the concept of "dog standard", we will deliver dog items with excellent design and quality that you can enjoy a lifestyle with your dog.
1
”inuno.” is a brand that develops items with simple and sophisticated designs that allow dogs and owners to enjoy their respective lifestyles together
2
Items with excellent design and quality, which make going out with dogs fashionable, are attracting attention from sensitive dog owners
3
In pursuit of the comfort of both dogs and people, we carefully manufacture things at high-quality factories in Japan
Brand Owner
More about the Brand Owner
野々村大輔
Nonomura Daisuke
In 2019, he joined Culture Convenience Club (CCC) Co., Ltd. as a new graduate. Engaged in the planning and management of events and POPUPs at Kashiwa-no-ha T-SITE in Kashiwa City, Chiba Prefecture.
Based on his experience in launching the dog event "One Oneday", he left the company in 2021 and started the dog brand "inuno." at his family business, Nakanoya Co., Ltd.
With the motto of creating products that stand close to customers, she is working hard with her Sheltie dog Rick (15 years old).
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to create dog items that owners can enjoy a lifestyle with their dogs.
It's been 10 months since I quit my previous job. I started the dog brand "inuno." with the desire to be involved in the dog work that I was involved in in my previous job, to enrich the lifestyle of people with dogs, to create simple and well-designed pet products, and to have people wear them.
In my previous job, I started a dog event and grew it into one of the region's leading events. In the process, we heard the voices of many dog owners, and we felt that there were few simple and cool pet products. I own a dog myself, but I felt that the main places where I could get pet supplies were home centers and online stores, and there were few product options. I learned that there are fashionable brands after I started working with dogs, but they have penetrated only a small percentage of people. Therefore, I think that there are few people who look for stylish dog goods that match their coordination.
Naturally, humans choose and wear shoes, bags, etc. that match their clothes. However, if you look around the city, the clothes, leashes, and carry cases worn by dogs with fashionable people are not often fashionable. I think this is because there are few design-oriented products in pet products, or they don't know that fashionable goods exist. Against this background, the dog brand "inuno." Launched.
In the wake of the Corona disaster, the number of people who own dogs has increased. According to statistics, the number of dogs and cats is higher than the number of children under the age of 15 due to the declining birthrate. In that case, I think it is good for people who own dogs to have various lifestyles.
We want to create products that meet the needs of people who want to dress up with their dogs. In addition to functionality, we wanted to create a brand that resonates with emotions. We are operating.
What are we doing?
Sophisticated design and quality manufacturing that is comfortable for both dogs and people
”inuno.” Our products are made with a simple and sophisticated design and a quality that is comfortable for both the dog and the owner.
The brand design was done by the owner and designer of a brand that I have had a relationship with since my previous job. The urban and simple brand logo and illustration design have received a response that exceeded expectations, such as "cute" and "cool", and we believe that fashionable elements are now required for pet products.
We make use of the voices of dog owners in product planning.
Since there are few stylish leashes, we have produced leads that can be brought by various owners and dogs. I made it from rope with an original color scheme in mind. By sewing by hand by rope craftsmen, it is excellent in lightness but strong enough.
Recently, the number of pet-friendly stores has increased, and café mats are becoming an essential item when going to the store with your dog. In response to such voices, "I want something thick that can be used without folding, not thin," "I want a simple café mat that I am not embarrassed to serve in a fashionable café," and "I want something that is less visible and can be washed immediately," we have developed a new product "Cafemat."
The fabric is made of high-quality materials from Osaka and Senshu, a typical towel fabric production area in Japan along with Imabari. It is finished using a special loom at a factory in Japan, and while maintaining a firm thickness, it is finished with a soft texture with a crowded fabric made of 100% cotton.
Commitment to the product
Potty bag (deodorant bag)
Perfect for walks and drives. It is a deodorant bag that does not smell even if you put your dog's poop in it. It was produced in collaboration with the dog brand MEE. The deodorant bag uses a domestically produced deodorant brand called M Deo. A plastic bag kneaded with deodorant ingredients quickly catches bad odors and decomposes them scientifically. It has been proven by public institutions that the immediate effect of deodorizing ammonia odor is about 85% in 30 minutes. The "deodorant component" kneaded into the film adheres to or passes through the surface of the bag and reacts chemically with the "odorless component" and changes to the "odorless component". In addition to ammonia such as dog poop, it is effective against the following odors, so it can be used for various purposes such as disposable diapers and food waste.
Since it is used when going out, we are particular about the design and finished it simply. In addition, although it has a content of 30 sheets, the package is compact, so it can fit in a small bag.
Contents: 30 sheets
Dimensions: 200mm×300mm
Cafemat
Considering the comfort and ease of use for dogs, it is a café mat made of high-quality towel fabric that is firm and thick. It has a simple design so that it is easy to use in various situations.
It uses towel fabric from Senshu, Osaka, and is produced at a factory that wholesales towels to luxury hotels. By using a special loom, we maintained a firm thickness and finished it with a soft texture with a crowded fabric made of 100% cotton. It is also good for dogs.
It is a convenient size that can be unfolded for various chairs and sofas without folding. It can be used for small medium-sized dogs weighing around 7 kg.
It also fits in a handbag, inuno. It also comes with a drawstring bag with a logo.
Dimensions: Width 47 cm × Length 40 cm Thickness 3 mm
Color: Grey
Material: 100% cotton
Production: Made in Japan
Color: Bag/White, String/Navy
Who are supporting us?
What kind of people are supporting it?
Regardless of age or gender, dog owners who have a high antenna for fashion and fashionable items are attracting attention.
The product is available on the company's e-commerce site, and the Potty bag (deodorant bag) can also be purchased at the dog brand MEE store (Daikanyama).
We have participated in many events, such as exhibiting at the FOUR LEGGED FRIENDS MARKET 2022 held at Daikanyama Tsutaya Bookstore and the creative festival "rooms PARK" held at Shibuya Hikarie
All products
There are no products available for display
Products
All products
There are no products available for display
inuno.
Based on the concept of "dog standard", we will deliver dog items with excellent design and quality that you can enjoy a lifestyle with your dog.
1
”inuno.” is a brand that develops items with simple and sophisticated designs that allow dogs and owners to enjoy their respective lifestyles together
2
Items with excellent design and quality, which make going out with dogs fashionable, are attracting attention from sensitive dog owners
3
In pursuit of the comfort of both dogs and people, we carefully manufacture things at high-quality factories in Japan
Brand Owner
More about the Brand Owner
野々村大輔
Nonomura Daisuke
In 2019, he joined Culture Convenience Club (CCC) Co., Ltd. as a new graduate. Engaged in the planning and management of events and POPUPs at Kashiwa-no-ha T-SITE in Kashiwa City, Chiba Prefecture.
Based on his experience in launching the dog event "One Oneday", he left the company in 2021 and started the dog brand "inuno." at his family business, Nakanoya Co., Ltd.
With the motto of creating products that stand close to customers, she is working hard with her Sheltie dog Rick (15 years old).
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
I want to create dog items that owners can enjoy a lifestyle with their dogs.
It's been 10 months since I quit my previous job. I started the dog brand "inuno." with the desire to be involved in the dog work that I was involved in in my previous job, to enrich the lifestyle of people with dogs, to create simple and well-designed pet products, and to have people wear them.
In my previous job, I started a dog event and grew it into one of the region's leading events. In the process, we heard the voices of many dog owners, and we felt that there were few simple and cool pet products. I own a dog myself, but I felt that the main places where I could get pet supplies were home centers and online stores, and there were few product options. I learned that there are fashionable brands after I started working with dogs, but they have penetrated only a small percentage of people. Therefore, I think that there are few people who look for stylish dog goods that match their coordination.
Naturally, humans choose and wear shoes, bags, etc. that match their clothes. However, if you look around the city, the clothes, leashes, and carry cases worn by dogs with fashionable people are not often fashionable. I think this is because there are few design-oriented products in pet products, or they don't know that fashionable goods exist. Against this background, the dog brand "inuno." Launched.
In the wake of the Corona disaster, the number of people who own dogs has increased. According to statistics, the number of dogs and cats is higher than the number of children under the age of 15 due to the declining birthrate. In that case, I think it is good for people who own dogs to have various lifestyles.
We want to create products that meet the needs of people who want to dress up with their dogs. In addition to functionality, we wanted to create a brand that resonates with emotions. We are operating.
What are we doing?
Sophisticated design and quality manufacturing that is comfortable for both dogs and people
”inuno.” Our products are made with a simple and sophisticated design and a quality that is comfortable for both the dog and the owner.
The brand design was done by the owner and designer of a brand that I have had a relationship with since my previous job. The urban and simple brand logo and illustration design have received a response that exceeded expectations, such as "cute" and "cool", and we believe that fashionable elements are now required for pet products.
We make use of the voices of dog owners in product planning.
Since there are few stylish leashes, we have produced leads that can be brought by various owners and dogs. I made it from rope with an original color scheme in mind. By sewing by hand by rope craftsmen, it is excellent in lightness but strong enough.
Recently, the number of pet-friendly stores has increased, and café mats are becoming an essential item when going to the store with your dog. In response to such voices, "I want something thick that can be used without folding, not thin," "I want a simple café mat that I am not embarrassed to serve in a fashionable café," and "I want something that is less visible and can be washed immediately," we have developed a new product "Cafemat."
The fabric is made of high-quality materials from Osaka and Senshu, a typical towel fabric production area in Japan along with Imabari. It is finished using a special loom at a factory in Japan, and while maintaining a firm thickness, it is finished with a soft texture with a crowded fabric made of 100% cotton.
Commitment to the product
Potty bag (deodorant bag)
Perfect for walks and drives. It is a deodorant bag that does not smell even if you put your dog's poop in it. It was produced in collaboration with the dog brand MEE. The deodorant bag uses a domestically produced deodorant brand called M Deo. A plastic bag kneaded with deodorant ingredients quickly catches bad odors and decomposes them scientifically. It has been proven by public institutions that the immediate effect of deodorizing ammonia odor is about 85% in 30 minutes. The "deodorant component" kneaded into the film adheres to or passes through the surface of the bag and reacts chemically with the "odorless component" and changes to the "odorless component". In addition to ammonia such as dog poop, it is effective against the following odors, so it can be used for various purposes such as disposable diapers and food waste.
Since it is used when going out, we are particular about the design and finished it simply. In addition, although it has a content of 30 sheets, the package is compact, so it can fit in a small bag.
Contents: 30 sheets
Dimensions: 200mm×300mm
Cafemat
Considering the comfort and ease of use for dogs, it is a café mat made of high-quality towel fabric that is firm and thick. It has a simple design so that it is easy to use in various situations.
It uses towel fabric from Senshu, Osaka, and is produced at a factory that wholesales towels to luxury hotels. By using a special loom, we maintained a firm thickness and finished it with a soft texture with a crowded fabric made of 100% cotton. It is also good for dogs.
It is a convenient size that can be unfolded for various chairs and sofas without folding. It can be used for small medium-sized dogs weighing around 7 kg.
It also fits in a handbag, inuno. It also comes with a drawstring bag with a logo.
Dimensions: Width 47 cm × Length 40 cm Thickness 3 mm
Color: Grey
Material: 100% cotton
Production: Made in Japan
Color: Bag/White, String/Navy
Who are supporting us?
What kind of people are supporting it?
Regardless of age or gender, dog owners who have a high antenna for fashion and fashionable items are attracting attention.
The product is available on the company's e-commerce site, and the Potty bag (deodorant bag) can also be purchased at the dog brand MEE store (Daikanyama).
We have participated in many events, such as exhibiting at the FOUR LEGGED FRIENDS MARKET 2022 held at Daikanyama Tsutaya Bookstore and the creative festival "rooms PARK" held at Shibuya Hikarie
All products
There are no products available for display
Products
All products
There are no products available for display
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