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OneHERB

OneHERB

ワンハーブ
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有限会社OneHERB
An unprecedented liquid herb for eating and drinking that collects fragrance from fresh herbs. Propose a new fragrance culture. So that you can enjoy herbs more casually. Find your favorite scent.
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T1290002002733

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About the brand

An unprecedented liquid herb for eating and drinking that collects fragrance from fresh herbs. Propose a new fragrance culture. So that you can enjoy herbs more casually. Find your favorite scent.
1
The raw herbs are managed in-house and produced without the use of synthetic pesticides or fertilizers.
2
The production of xherb uses fresh herbs harvested on the same day.
3
In the production of xherb, we extract aromas from fresh herbs that are suitable for eating and drinking.

More about the Brand Owner

米田　基人

YONEDA Motohito

OneHERB Representative Representative of Yonemoto Farm He is interested in food issues and has a doctorate in agriculture. After returning to Japan, he started cultivating herbs after cooperating internationally in the field of agricultural microorganisms in Africa. In order to be able to farm even in areas where synthetic pesticides and chemical fertilizers are not available, we are producing herbs using old and new farming methods that make use of microorganisms in Wakayama. We aim to improve QOL by using herbs.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The OneHERB brand was born from the experience of CEO Mototo Yoneda (Dr. Yonemoto) facing food problems in Africa. After studying agriculture at university and obtaining a doctorate, he worked in Africa for two years and returned to Japan, where he worked as a farmer in Kinokawa City, Wakayama Prefecture, with a strong desire to realize sustainable agriculture in any environment. We want to prove that even in areas where synthetic pesticides and fertilizers are not available, agriculture can be done using the power of nature. That feeling is the origin of OneHERB.
　
There are countless types of herbs around the world, and each has its own aroma and benefits, which are still full of unknown possibilities. We wanted to unite the world of herbs and expand the culture of enjoying fragrances, so we developed from a farm business to a natural product processing business. Aiming for a society where the scent of herbs can be enjoyed more closely and more freely, we started a scent extraction test for fresh herbs in 2020. In 2021, it won the top prize at the Kinokawa City Idea Contest, and in February 2023, it was awarded the water-soluble liquid herb flavoring "xherb(Cross Herb)" has been released.
　
　
OneHERB's goal is to make the most of nature's bounty and propose sustainable agriculture and living. Through the scent of herbs, we want to create new value that connects people and people with nature. Such thoughts flow at the root of our brand story.

What are we doing?

Under the slogan "Innovation with Natural Scents," OneHERB continues to work to maximize the diverse charm of herbs. On our farm,We do not use any synthetic pesticides or fertilizers, and only use grass clippings, compost, and organic fertilizers to enrich the soil, and we grow fresh herbs that can be safely chosen by organic people.We do not use herbicides and thoroughly cultivate methods that value natural cycles.
　
　
In addition, in order to allow more people to enjoy the aroma and ingredients of herbs, we began developing technology to extract the aroma of fresh herbs in 2020. Through trial and error, we have established a unique technology to extract herbs as a water-soluble liquid flavoring without damaging their original aroma. This led to the creation of "xherb" that allows you to easily enjoy the aroma of herbs in various situations such as cooking, drinking, and desserts.
　
Our commitment goes beyond mere product development. We are also actively working to revitalize local communities and food culture through herbs, such as co-creating with local brands, collaborating with local game shops, and conducting hands-on workshops at events. For example, we are contributing to solving social issues from the perspective of the SDGs, such as proposing new foods that combine Kinokawa City's Yasaku, game, and herbs, and practicing sustainable agriculture through soil improvement using mycorrhizal fungi.
　
Through these activities, we continue to expand the world view of herbs and propose a rich lifestyle that coexists with nature.

Commitment to the product

OneHERB's products are designed to be a touch of nature's bounty and the warmth of handicrafts. The main product, "xherb", isWater-soluble liquid flavoring that locks in the scent of fresh herbs as it isis. Just add a few drops to your food or drink and it will spread the aroma of freshly picked herbs, transforming your everyday dining table into a special moment. For example, there are variations such as rosemary, marjoram, and rose geranium that can be selected according to the purpose, and can be used in a variety of dishes, both Japanese and Western.
　
　
XHeber values the freshness and natural flavor of the aroma, so the herbs picked in the morning are immediately processed without any extra additives. It is water-soluble, so it can be easily used in dressings, soups, desserts, and even cocktails and hot water. Customers who have actually used the restaurant have commented that they can easily enjoy the authentic aroma and that the range of dishes has expanded.
　
OneHERB's products aim to harness the power of nature to create a gentle scent for everyday life.

Who are supporting us?

OneHERB's products are supported by those who value natural and organic lifestyles. The main target audience is women in their 30s and 50s who are highly concerned about health and food safety.
　
　
Actual buyers have received warm comments such as "You can easily enjoy the authentic herbal scent", "It is safe for children to use", and "I was very happy when I gave it as a gift".
　
We will continue to aim to be loved by a wide range of people as a brand that connects nature and people.
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