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People who don't give up

People who don't give up

アキラメノワルイヒトタチ
Vendor
合同会社あきらめの悪い人たち
It is a regional design company whose name is based on the intention of "not giving up until the end to revitalize the community". We sell slightly unusual products that are packed with the charm of the region.
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Invoice registration number

T7390003001710

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About the brand

It is a regional design company whose name is based on the intention of "not giving up until the end to revitalize the community". We sell slightly unusual products that are packed with the charm of the region.
1
Egg- and soy-free plant-based mayonnaise-type seasoning "Amazake Mayo"
2
Selling fermented foods around the world to promote Japanese fermentation culture to the world

More about the Brand Owner

中島友彦

Tomohiko Nakashima

After leaving a design company in Tokyo, he worked as a freelancer before moving to the Shonai region of Yamagata Prefecture in 2019. He conducts creative planning and production for various social issues such as branding of local products, regional revitalization, community development, manufacturing support for people with disabilities, support for children in orphanages, and the dissemination/inheritance of native crops.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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It is a regional design company whose name is based on the intention of "not giving up until the end to revitalize the community".

What are we doing?

We would like to utilize local resources to develop products that utilize the technology of traditional Japanese fermented foods and convey Japanese fermentation culture to the world.

Commitment to the product

Japanese fermentation technology is a technology that can be used by the next generation to create umami and nutrition without incurring energy costs. We are working to make foods with low environmental impact by utilizing this fermentation technology.

Who are supporting us?

I've never seen a product like this before! Why does this taste like this with this raw material? I am surprised.
　
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