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Regain your true self with the power of fragrance. A fragrance brand that focuses on naturally derived domestic ingredients

〜1,000

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jote

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Japan Perfume Studio 株式会社

Regain your true self with the power of fragrance. A fragrance brand that focuses on naturally derived domestic ingredients

〜1,000

Followers

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About the brand

Regain your true self with the power of fragrance. A fragrance brand that focuses on naturally derived domestic ingredients

We develop eau de toilette and skin care products that are friendly to the mind, body, and environment, luxuriously blended with naturally derived ingredients, mainly domestic naturally cultivated herbs.

Unusually for a perfume bottle, the spray part can be easily removed and a horizontally recyclable domestic glass bottle is used.

We are particular about package-less specifications that reduce product packaging as much as possible.

More about the Brand Owner

田中裕一

YUICHI TANAKA

After working as a creative director in the advertising department of a company, he launched Japan Perfume Studio Co., Ltd. in September 2021. In order to return to his original self, he pursued and commercialized a scent that works on his memory, and launched the natural aroma fragrance brand "JOUTE".

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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To be yourself in times of change. I want to support everyone with the power of fragrance

Until two years ago, I worked as an advertising director at a company, and although I was living a fulfilling life, I felt like I was forgetting something important. I wanted to create a product that would allow me to keep those important things and things alive, and that's why I started my own business.

He says that society has changed due to the recent infectious diseases. That's probably true. However, since the beginning of history, society has been constantly changing. Infectious diseases, natural disasters, and technological advances have caused various changes in society and people, and they continue to evolve.

Even in the midst of such changes, I think there are some things that we must continue to protect. On a global scale, it is the natural environment, historical values and traditions, and if you think about it personally, it is the thoughts inherited from your parents and the important thoughts you have gained in the course of your life.

When we live in a rapidly changing society, we sometimes forget that we must protect ourselves in this way. At such times, some "trigger" may lead you to think about what you value and who you are, which are sleeping in the corner of your memory.

As it became difficult to go on my favorite trips amid the Corona disaster, I realized that "scents" can be an opportunity to remember the fun times and places of the past. Scents have a strong impact on memories and give us an opportunity to pause in the hectic flow of our lives. Therefore, I decided to create a product that would give everyone living in today's rapidly changing world an opportunity to regain themselves, and launched a fragrance brand. I was fortunate enough to meet two people who agreed with my ideas. "jote" is a coined word that we derived by picking up the letters from "Journey note", which means the scent of travel.

We hope that the scent of "JOTE" will stimulate the memories that lie dormant in you and give you an opportunity to regain your true self.

What are we doing?

Naturally derived ingredients, mind, body, and environmentally-friendly domestic fragrance brand "JOTE"

・Adoption of domestically grown naturally cultivated raw materials and natural fragrances that do not pollute the soil as much as possible

・Adoption of horizontally recyclable domestic glass bottles

・Adoption of minimum packaging design and packaging materials to prevent or increase waste

[ Product Category ]

・jote Perfume Perfume (eau de toilette)

・jote Skin Care Toner, Serum, Face Cream, Hand Cream, Moisturizing Oil

・jote Aroma Spray Non-alcohol sterilizing aroma spray

Commitment to the product

jote Perfume is obsessed with being as natural as possible.

Fresh naturally cultivated herbs from the farm surrounded by the Central Alps, herbal water made from pure water (organic JAS), natural aroma essential oils, and other precious plant-derived natural fragrances are carefully selected and luxuriously used.

In order to deliver a blissful moment that heals both body and mind, it is a natural aroma fragrance and skin care that is friendly to the mind, body, and the environment, valuing reliable quality and consideration for the environment.

Enjoy a luxurious time surrounded by a pleasant scent while feeling the blessings of nature.

*Some essential oils are not organic, but natural aroma essential oils are used. Please see each product page for details.

jote ♭2 Perfume (Flat 2 / Perfume) 30ml

The most popular eau de toilette in jote, the scent of golden rhinoceros.

The slightly sweet scent of the not too sweet golden rhinoceros is popular.

In a small sunny room, you will want to spend a relaxing time while admiring the colorful flowers. It's nostalgic and makes you want to take a deep breath.

jote ♯3 Essence (Sharp 3 / Serum) 100ml

A skin-friendly and highly moisturizing essence with naturally derived ingredients using the same blend of herbal essences as jote ♯3 Perfume, scented with damask rose.

Mainly domestic damask rose and domestic witch hazel are used. Naturally-derived ingredients lead damaged skin to well-textured, hydrated, bright and smooth skin. 99.15% organic (incl. water) and 99.80% natural (incl. water) according to ISO 16128. No synthetic surfactants, animal-derived raw materials, preservatives, mineral oils, ethanol, synthetic fragrances, synthetic dyes, or ultraviolet absorbers are used. ♯3 It can be expected to be more effective when used with Mist (Sharp 3 / lotion).

Who are supporting us?

It is supported mainly by working women in their 20s to 40s. It has a unisex scent derived from nature and can be used regardless of gender, making it a popular gift for men and families.

It is available on our own e-commerce site, Rakuten, and amazon.

In addition, we have received the following impressions from users.

・ I like it because it is not a sweet strong scent, but a cool and gentle scent. (jote ♮ (natural)Perfume)

・ The smell does not remain forever, so you can easily use it in any scene.

・ Recommended for a change of mood when you want to calm your feelings or improve your mood during the day. I think it is also possible to use it as a room spray.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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