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RICH LABEL 832

A honey specialty brand will deliver a "blend of nature's blessings". By blending many types of honey uniquely, we have created new value.

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RICH LABEL 832

リッチレーベル ハチ サン 二
Vendor
株式会社CARAVAN
A honey specialty brand will deliver a "blend of nature's blessings". By blending many types of honey uniquely, we have created new value.
1,417
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About the brand

A honey specialty brand will deliver a "blend of nature's blessings". By blending many types of honey uniquely, we have created new value.
1
"Unique Blend" - We have created unprecedented value by creating a unique blend that is rare in the honey industry.
2
"Completely additive-free" - We use completely additive-free honey collected from all over the world, and have established reliable quality that has a track record of sales at department stores.
3
"Design" - We are particular about the packaging and boast a high level of design. It has a luxurious design and is very appreciated as a gift.

More about the Brand Owner

谷口 晟士

SEIJI TANIGUCHI

Representative Director of CARAVAN Inc. ・Born in 1994 ・Born in Fushimi, Kyoto ・Graduated from the University of the Arts After graduating from the University of the Arts in Kyoto, he joined a fabless manufacturer of furniture and outdoor goods as a new graduate. He was in charge of the brand at a company that specializes in high-design product planning and marketing, and experienced product development and branding. After becoming independent, he moved to Shiga Prefecture as a sole proprietor and was involved in town development in cooperation with the government. There, he met his current partner, a beekeeper. I learned that bees are responsible for pollinating the crops that people eat, and that they play an important role in the coexistence of the environment and society. Impressed by the background of honey, he was convinced that having people consume honey deliciously would make a great contribution to society, so he started his business in 2022. By mixing a wide variety of honey independently with experts, we have created honey that is easier to understand and more delicious.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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■ Turning honey into a sweetener alongside sugar
 
"Contribution to the SDG's"
In contrast to the deforestation problem associated with the production of sugar, which is also a sweetener, honey is also a by-product of bees helping to pollinate crops, and the production of honey itself contributes greatly to the coexistence of the earth and human society.
 
"Approach to Health"
Honey has a strong image of beauty and health, and in fact it contains many nutrients and has a high antibacterial effect, making it an excellent natural sweetener.
It also has a low GI (blood sugar index) and helps with a healthy diet.
 
If we can replace the sugar we consume in our daily lives with honey, it will have a positive effect on the body and the earth.
 
however
Even today, it is common to use sugar in coffee, tea, and cooking, and there is little interest in honey.
The problem is not only due to the price, but also to the lack of understanding of the sustainable background of honey itself.
 
■ What Thailand achieve with the brand
Honey in daily life = realization of a good society
"Rich Label 832" takes on the challenge of increasing interest in the honey category by proposing honey to the market as a new taste experience with a different design and sales method, as well as a new taste experience. This will increase the demand for honey and promote consumption and production, as well as physical health and a sustainable world.

What are we doing?

■ Innovative design approach
While respecting the traditional image of honey, it has been revamped and adopted a modern and sophisticated package design.
We aim to develop products that combine luxury and simplicity and are ideal for gifts.
It is a design that pushes the beauty of honey itself, which is a natural sweetener produced by nature, to the forefront.
 
■ Operation of physical stores
Located in Omihachiman City, Shiga Prefecture, the store is located at the entrance of the commercial complex "Machiya Club", which was renovated from a vast sake brewery founded in the Edo period, and displays more than 500 kg of real honey, creating a space that makes you feel like you are in a beehive.
The store offers drinks made with plenty of honey, honey canelé, financiers, and other baked goods.
By talking directly with customers at physical stores, we manage the brand while grasping real needs.
 

Commitment to the product

■ Original blend
 
"Blend the blessings of nature and deliver them to the table"
We collected and compared more than 100 kinds of honey, and blended them with beekeepers and cooks.
The taste of honey varies depending on the type of flower collected by the bees, and the same flower has a different flavor depending on the production area. We categorized these honeys according to their respective merits and studied them like coffee and whiskey blends.
By formulating a hypothesis of a combination of "extending goodness" and "compensating for too strong habits" and repeatedly verifying the actual blending, we finally found the best blend.
 
 
[FRUITY BLEND]
"Orange Blossom" × "Acacia Flower"
An original blend of honey from the nectar of two types of flowers.
By blending fruity orange honey as the main character and refreshing acacia honey, we have achieved a sweetness that refreshes the aftertaste while maintaining the strong natural flavor.
【Applications】
It is perfect for breakfast bread and yogurt, and we propose it as "morning honey".
It can also be used for a wide range of drinks such as tea and coffee, as well as for cooking. It is also highly nutritious and is a great source of energy to start your day.
 
 
[DEEP BLEND]
"Buckwheat Flower" × "Orange Flower"
The flavor of soba honey, which is a major song in the honey industry, is blended with refreshing orange honey to create a unique and deep taste like rum or black honey.
【Applications】
It goes well with sour and salty foods such as cheese, prosciutto, and pizza, and is ideal for drinking "night honey".
As an accompaniment to dinner, you can enjoy a higher-grade taste.
 
■ From beekeeping to commercialization
Together with my beekeeper partner, I am involved in beekeeping and have a deep knowledge of the ecology of bees.
We carry out product planning based on knowledge and experience backed by production sites.

Who are supporting us?

■ Customer base
Your target audience
〇Mainly women in their 30s ~ 40s
〇 People who are very health-conscious and particular about their daily diet and life Thailand
〇 Those who are highly conscious of beauty and health and want natural and high-quality foods
 
The actual customers are also in line with the target group, and most of them are women in their 30s ~ 40s.
In particular, there are many people who are interested in natural foods and beauty products.
Many people buy it regularly to maintain a healthy lifestyle Thailand.
 
■ As a gift
Honey, which is easy to give in terms of design and has a message of "I want you to spend a healthy time," is also recommended as a gift.
It is perfect as a catalog gift or as a seasonal gift.
 
■Department store results
Currently, we have cleared strict quality standards and have opened many POPUP stores at major department stores and long-established inns.
We often buy them as gifts or as a match with the target group, and we are also increasing the number of transactions with select shops, coffee shops, cafes, etc., and we also wholesale them to accommodation facilities as souvenirs.
Principal Business Partners
・Mr. Mitsukoshi
・LACHIC
・Kintetsu Department Store
・Ogoto Onsen Biwako Flower Highway
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