Experience the local food culture and connect with nature and people. Local food. The Shimoda area of Sanjo City, Niigata Prefecture, where Snow Peak is headquartered, is an area with ideal conditions for growing delicious rice, including abundant snowmelt from Mount Awagatake and Mount Sumon, and harsh natural conditions. "Niigata Shimoda Koshihikari Yukimuro Storage" is rice cultivated in the Shimoda area. By aging it in a natural refrigerator called the 'Yukimuro,' a tradition of snowy regions, the umami is further enhanced. We have trapped the sweetness and aroma of the rice directly in the pack. [Shimoda Koshihikari] The Shimoda district of Sanjo City, Niigata Prefecture, where Snow Peak headquarters is located, features the Igarashi River, part of the Shinano River system, flowing through the center against the backdrop of the Echigo Mountains such as Awagatake and Sumondake. It is located across the mountains from the Uonuma area of Niigata Prefecture and Fukushima Prefecture. Snowmelt water from heavy snowfall areas is rich in nutrients and provides an abundant amount of water needed for rice cultivation. The high summer temperatures naturally promote the growth of rice, which prefers high temperatures. Even during the day, temperatures drop sharply, and this temperature difference is ideal for rice growth, making it a hidden rice-producing area where delicious rice can be produced. A 300g (2-cup) pack that's easy to carry for camping. Eating it freshly made under the natural blue sky will surely taste even better. [Snow Chamber Storage] A snow chamber is a natural refrigerator traditionally passed down in snowy regions. Since ancient times, heavy snowfall areas have been used for storing agricultural products. The snow room maintains a consistently low temperature and high humidity environment, suppressing the rise in fatty acid levels that cause the odor of old rice and preserving the taste and aroma of new rice.