【MIYAZAKI】Japan Mountain Ginseng Vinegar A new market called bloodflow inner care where the grass of the gods dwells Why this product now? In 2026, the health food market will grow to 894.5 billion yen, and consumers' health consciousness will reach a record high of 45.7%. More than 70% of consumers "choose additives by looking at them", and "scientific basis" and "traceability" have become absolute conditions for purchasing. The drink vinegar market continues to grow at a high annual growth rate of 6.1%, but while many products remain in the existing appeals of "beauty" and "diet", MIYAZAKI presents a completely different value. It is a special vinegar that approaches the root of life, which is "blood flow", with vinegar. Five innovative values that are unique to this one 1. Japan Mountain Ginseng (Hyuga Angelica) — Long-term fermentation of the whole "divine grass" An inner care vinegar made from rare plants that can only be grown in the limited mountainous areas of Miyazaki Prefecture and fermented naturally for a long time. [Amazing nutritional value] YN-1 (isoepoxypterixin): A functional ingredient that lowers blood pressure and blood sugar levels Saponins: About 3 times that of ginseng, promoting blood circulation and improving immunity Coumarin derivatives: blood-thinning effect, blood flow improvement Rich in minerals: calcium, magnesium, zinc, etc. 2. The ultimate in the 200-year-old [open-air fermentation and aging method of jars] A traditional manufacturing method that Kagoshima Prefecture's brewery has been preserving for 200 years. The "waiting" manufacturing method, which ferments in outdoor jars using only the power of nature, produces overwhelming nutritional value and live acetic acid bacteria that cannot be achieved by industrial manufacturing. More than 10 times amino acids of regular vinegar Live and powerful acetic acid bacteria Deep richness and mellow aroma 3. Additive-free declaration — selected by ingredient labeling 【Completely additive-free】 Fructose, glucose, liquid sugar, flavors, artificial sweeteners, colors, pH adjusters, acidulants, alcohol — no The main ingredients are only "Japan mountain ginseng, rice vinegar, and raw sugar". Simple ingredient labeling is the biggest reason why authenticity-oriented retailers choose it. 4. Challenge the "new market" of blood flow support with vinegar [To such a modern person's problem] Sensitivity to cold and hypothermia: 70% of Japan women suffer from it High blood pressure: about 1 in 3 Japan Chronic fatigue and fatigue: desk work and lack of exercise Stress and sleep disorders: disturbances in the autonomic nervous system Loss of appetite: decreased blood flow in the digestive system Blood flow improvement is a fundamental constitution improvement that delivers oxygen and nutrients to cells throughout the body and regulates immunity, metabolism, and hormone balance. 5. Diluted type, can be used for a long time at a reasonable price The diluted version of 500ml can be diluted 2 to 7 times. It is equivalent to 1,000 to 3,500 ml in real terms, and the continuation rate and repeat rate are greatly increased. [Various usage scenarios] Drink: Water, hot water, carbonated water Yogurt-style: Mix with milk or soy milk Cooking: Dressings, vinegars, marinades Dessert: Over ice cream 7 sales benefits that change the buyer's shelf (1) Advance introduction to the untapped market "blood flow inner care" The beauty and diet market is saturated. There are almost no products whose main appeal is "blood flow improvement". This is the first product to be delivered to the blue ocean market where there is no competition. (2) Aging society × working generation, both Working generation in their 30s and 50s: stress, fatigue, and sensitivity to cold Seniors in their 60s and older: blood pressure, blood sugar levels, healthy life expectancy Fertility and pregnant women: Improving blood flow and nutrition Health and Productivity Management Companies: Welfare and Office Gifts There is a rarity that can appeal to people of all genders and ages. (3) Tailwinds of the functional food market Japan ginseng is an ingredient that has been certified as a food with functional claims. YN-1 is scientifically recognized as a function of lowering blood pressure and blood sugar levels, which is directly related to gaining consumer trust. (4) Strong differentiation in the gift market The story of rare materials and the simple bottle design shine in the gift scene. Gift Demand: Father's Day, Mother's Day, Respect for the Aged Day, Celebrations, Corporate Novelties It has received high praise as a "clever gift that does not wear with others". (5) SNS-looking × storytelling = natural diffusion "Divine grass", "200 years of traditional manufacturing method", "rare Miyazaki Prefecture" — the product itself becomes a hot topic, and word of mouth spreads without spending money on advertising. (6) Deployability on multiple channels Health food corner / condiment corner / beauty corner / gift corner / salon / beauty salon / office sales - you can develop multiple sales floors and sales channels with one product. (7) "Experience" that supports repeat rate "Getting cold easier" and "getting tired less often" — The health value you experience by continuing to do so will lead to natural repeat purchases. End-user testimonials "I was very cold, but within a month of starting to drink it, it was warm to my fingertips, and I can continue to use it for cooking." — Female in her 40s, office worker "I bought it because I was told that my blood pressure was high. I'm looking forward to the next checkup." — Male in his 50s, sales position "We are handling it at salon sales, and the appeal of 'improving blood flow' sticks with customers, and the repeat rate is high." — Esthetic salon owner The meaning of dealing with this product now MIYAZAKI is a product that embodies the "reason for being chosen" in the Reiwa era, multiplying the following values: ✅ Rare Ingredients (Japan Mountain Ginseng) ✅ Traditional manufacturing method (200 years of jar fermentation) ✅ Scientific Basis (Functional Ingredient YN-1) ✅ Completely additive-free ✅ New appeal of blood flow with vinegar (untapped market) ✅ Versatility (Drinks, Condiments, Desserts) Message to dealers The "next healthy vinegar trend" from your shelf. As the beauty and diet market is saturated, why not enter the new category of "blood flow inner care" with vinegar as soon as possible? MIYAZAKI is a product that can build an overwhelming leading advantage because there is no competition now. I confidently recommend it to stores with authentic customers and managers who draw differentiation strategies.