For those who want to penetrate well*, "moisturizing× introducing × wiping" lotion It softens and wipes away dullness, stiffness, and pore dirt to support the penetration* of products that are applied afterwards. For pure, fresh and transparent skin. It can also be used as a wiping lotion, introductory lotion, moisturizing lotion, or as a substitute for washing your face in the morning. 99% naturally derived ingredients, alcohol-free 〈Recommended for people like this〉 ・Inner dry that is difficult to penetrate ・ I'm worried about dullness, stiffness, and dryness ・ I want to clear old keratin and pore dirt ・ I want to care with a natural & hypoallergenic formula ■ Softens and wipes dullness, stiffness, and pore dirt to improve transparency! Skin cells are born in the basal layer of the epidermis, are gradually pushed up to the stratum corneum, and the old keratin peels off in a 28-day cycle. When this rhythm is disturbed and old keratin accumulates, it causes dryness, stiffness, and dullness of the skin. Jujube fruit extract takes care of disturbances in turnover, and the keratin softening ingredient gently wipes away old keratin and pore dirt. Due to the approach of softening the keratin, it is hypoallergenic and does not excessively exfoliate. ■ Refreshing, plump and smooth Although it feels fresh, ultra-fine particle oil (strawberry seed oil and squalane) and three types of hyaluronic acid penetrate every corner of the stratum corneum and add moisture. White strawberries*¹ and arbutin*² bring out brightness and transparency. With a non-alcoholic formula, it does not deprive the skin of moisture and gives it a smooth texture. ■ Introductory lotion for unprepared skin that is difficult to penetrate It removes dead skin cells that interfere with penetration, and furthermore, the booster ingredients (which have an affinity for both oil and moisture) penetrate into the keratin, drawing in the skin familiarity of the products that are applied later. ■ Gentle formula with 99% naturally derived ingredients and alcohol-free ☑ No additives (mineral oils, synthetic dyes, synthetic fragrances, parabens, ethanol) ☑ Gentle natural scent of fresh fruity floral 〈How to use〉 In the morning and evening, after washing your face, take a generous amount of cotton and wipe it off gently. Next, pat it so that it is pressed down with cotton and blend it in. It can also be used as a wiping lotion, introductory lotion, moisturizing lotion, or as a substitute for washing your face in the morning. 〈WHITE ICHIGO〉 A brand from Japan that combines organic and technology with the symbol of whitening "white strawberry". Focusing on the blessings of nature, we carefully select functional ingredients that are gentle on the skin and pursue gentleness and functionality. No additives (mineral oils, synthetic dyes, synthetic fragrances, parabens). Gentle natural scent of fresh fruity floral. At an environmentally friendly advanced farm (Yamamoto Town, Miyagi Prefecture), we manage the cultivation of white strawberries. White strawberries, even ripe, are slightly pink. It contains vitamin C and polyphenols. * Up to the stratum corneum