Experience the local food culture and connect with nature and people. Local food. A 300g pack wrapped in an original tenugui handkerchief designed to evoke HEADQUARTERS, the headquarters of Snow Peak, a symbol of winter snow peak, making it a delightful set for souvenirs. The beautiful design resembles Tsubame-Sanjo HEADQUARTERS, shining in the snowy darkness. Inspired by its unique presence and harmony with nature, it expresses the beauty of HQ quietly shining amid snowy landscapes. [Shimoda Koshihikari] The Shimoda district of Sanjo City, Niigata Prefecture, where Snow Peak headquarters is located, features the Igarashi River, part of the Shinano River system, flowing through the center of the Echigo Mountains such as Awagatake and Sumondake. It is located across the mountains from the Uonuma area of Niigata Prefecture and Fukushima Prefecture. Snowmelt water from heavy snowfall areas is rich in nutrients and provides an abundant amount of water needed for rice cultivation. The high summer temperatures naturally promote the growth of rice, which prefers high temperatures. Even during the day, temperatures drop sharply, and this temperature difference is ideal for rice growth, making it a hidden rice-producing area where delicious rice can be produced. A 300g (2-cup) pack that's easy to carry for camping. Eating it freshly made under the natural blue sky will surely taste even better. [Snow Room Storage] A snow chamber is a natural refrigerator traditionally passed down in snowy regions. Since ancient times, heavy snowfall areas have been used for storing agricultural products. The snow room maintains a consistently low temperature and high humidity environment, suppressing the rise in fatty acid levels that cause the odor of old rice and preserving the taste and aroma of new rice.