The memory of the cypress bath in the palm of your hand.
Japanese forest soap is especially popular in inns, hot spring resorts, and wellness facilities.
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■ Implementation results
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Narita Airport (Terminals 1 & 2) / Haneda Airport / Chubu Centrair International Airport
Tokyo Station Gransta Tokyo / Roppongi Tsutaya Shoten / Kyoto Okazaki Tsutaya Shoten
Van Gogh Exhibition Official Goods Adoption Track Record
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■ Product concept
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Soap containing extract of cypress, a tree native to Japan that has been used in shrines, temples, and hot spring baths.
The scent of peace, as if you are surrounded by a deep forest,
Adjust your breath and restore tranquility to your daily routine.
The purity of Japan's forests in the palm of your hand.
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■ 3 reasons for buyers
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▶ Why it sells
The "Hinoki Bath" is one of the Japanese experiences that foreigners visiting Japan strongly yearn for.
The purchase motivation of "I want to take that scent home" is naturally born,
This SKU is especially popular in hot spring resorts, inn areas, and shops at wellness-related facilities.
"HINOKI (Japanese Cypress)" is gaining recognition in the wellness and aroma markets in Europe and the United States.
It is a fragrance that reaches both domestic and international consumers.
▶ A unique differentiator
・Contains cypress extract (wood unique to Japan. Directly connected to shrines, hot springs, and wellness culture)
・Contains plant-based squalane (plant-derived ingredients with high moisturizing power)
・Rice bran fermented extract (moisturizing ingredient inspired by bran bags from the Edo period)
・Natural mineral ingredients made from volcanic ash from Kagoshima
・Vegan formula without animal ingredients
・Special kraft paper packaging that is environmentally friendly
・Can be used for 3 purposes as a facewash, body soap, and hand soap
・All handmade finishes by Japanese craftsmen
▶ Ease of deployment
Shops at inns and hot spring resorts, wellness select shops, etc.
This product has a "cypress-specific sales channel" that is different from other SKUs.
Free production of POP in Japanese and English.
Minimum lot of 10 pieces ・Shipping costs are borne by the brand, making it easy to introduce a trial at facility retail.
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■ Price and profit simulation
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Suggested retail price: 2,980 yen (tax included) / 2,709 yen (tax not included)
Wholesale price (purchase): 1,630 yen (excluding tax)
Wholesale price (consignment): 1,870 yen (excluding tax)
Estimated gross interest rate (purchase): about 45-54%
*It is easy to be purchased as an "extension of the cypress bath experience" and is linked to consumption behavior during travel.
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■ Sales floor proposal and development image
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・Shops around hot spring resorts and inns: Direct purchase with cypress bath experience
・Wellness Select Shop: Developed in the context of "forest bathing and mindfulness"
・Airports and tourist destinations: Responding to the demand for gifts for "bringing back Japan's nature"
・Shops at spa and resort facilities: Easy to purchase as an extension of the facility experience
[Sales channel proposal memo]
HINOKI is a souvenir shop in hot spring areas (Yufuin, Hakone, Kusatsu, Beppu, etc.),
This SKU is particularly compatible with the ryokan shop.
We prioritized a location where it is easy to complete the purchase story of "bringing the scent of a cypress bath to your home"
Recommend targeted sales.
[Proposal for series development]
All 6 types of the same series (SAKURA / MATCHA / YUZU / FUJI / KISERU / HINOKI)
By displaying them together, you can create an "experience of choosing Japanese scents".
HINOKI acts as the "natural axis of Japan" in the series.
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■ Product Details
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Fragrance: Soft Woody & Fresh
Application: Face wash, body soap, hand soap
Skin type: Gentle formula for sensitive skin
【Ingredients】
Stone Ken base, water, volcanic ash (from Kagoshima), sodium hyaluronate, rice nuka fermented extract,
Hinoki extract, squalane (vegetable base), clay, caramel, fragrance
Specifications
Size: Length 9cm × Width 6cm × Depth 3cm
Weight: Approx. 150g
JAN:4595557623063
Packaging: Special kraft paper (environmentally friendly material)
【Special Notes】
・No animal ingredients (vegan)
・Handmade by Japanese craftsmen
・Joint development: Omoto Corporation (Fukuoka City)
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■ Trading conditions and implementation support
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Minimum lot: 10 pieces of each type (one type can be replenished)
Delivery lead time: 1-5 days for 50 pieces / 2-3 weeks for more than 50 pieces
Shipping cost: In principle, the brand is responsible
Return shipping fee: Paid by the other party
JAN Code: Supported (4595557623063)
POP production: Free in both Japanese and English (POP production with explanation of "cypress bath culture" is also possible)
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■ Information on the series
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SAKURA (Fruity & Elegant)
MATCHA (Smoky & Woody)
YUZU (Fresh & Citrus)
FUJI (Aquatic & Fresh)
KISERU (Smoky & Sweet)
HINOKI (Soft Woody & Fresh)← This product
By having 6 types of scents, you can create an "experience of choosing a Japanese scent" in your store.
Please feel free to contact us for bulk ordering.