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JAPON! SM

JAPON! SM

ジャポニズム
Vendor
株式会社JAPONISM
Rice bran vegan soap handmade by Japanese craftsmen one by one. Tradition and craftsmanship interweave fragrant gems into everyday life
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About the brand

Rice bran vegan soap handmade by Japanese craftsmen one by one. Tradition and craftsmanship interweave fragrant gems into everyday life
1
Reconstructing the wisdom of Edo "rice bran" with a modern aesthetic eye. Designs that engrave family crests and fill with light are an art that colors everyday life
2
Meticulous handwork with the soul of skilled craftsmen. Rice bran fermented extract and carefully selected ingredients from each region are condensed into a pure vegan formula
3
It was recognized at Ginza, Kyoto, and major airports. A souvenir that will engrave the memory of your trip and the supreme gift to share the beauty of Japan
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Japan has a delicate aesthetic that is world-class and craftsmanship that has been honed over a mind-boggling amount of time. However, in the accelerating world of modern life, the opportunity to touch them and shake our hearts is being lost. "If this continues, Japan's wonderful culture will disappear from everyday life" - such a desperate sense of crisis is JAPON! It was the origin of SM (Japonisme).
　
What we chose to entrust that feeling to us is the existence of "soap" that everyone unconsciously gets their hands on every day.
　
I was inspired by the wisdom that has supported the skin since the Edo period, "bran bags". This tradition has been fused with modern technology to transform it into a vegan soap that is gentle on the skin and the earth.
　
We don't think of soap as just a cleaning tool.
When washing your face in the morning. At night, when you wash away the fatigue of the day.
So that the few seconds of whipping up will become a "quiet ritual" that touches Japanese stories and prepares your mind.
JAPON! Through soap, SM aims to be a bridge that brings Japanese beauty to everyday life around the world.

What are we doing?

JAPON! SM offers vegan soaps that combine traditional Japanese ingredients with modern sensibilities. All of our soaps are "works" that are finished by hand one by one by skilled craftsmen in workshops in Japan. From mixing to aging, cutting, and drying, the meticulous handwork that can never be replicated in mass production creates a fine texture.
　
The core of the product is a fermented rice bran extract inspired by the "bran bag" of the Edo period. It is luxuriously formulated with natural ingredients such as vitamin E to achieve high moisturizing power and healthy skin.
In addition, it condenses carefully selected ingredients nurtured by the climate of various parts of Japan, such as volcanic ash from Kagoshima, wood yuzu from Tokushima, matcha from Uji, and camellia oil from the Goto Islands. In one soap, the "story" of Japan's four seasons and culture is encapsulated.
　
On the surface of the soap, a family crest was engraved in the image of "rice rice" that wishes for a fruitful future. The transparent design on the corner also symbolizes the tranquility of Zen and the pristine sea surrounding the island nation.
We adhere to vegan specifications that do not use any animal-derived ingredients, and thoroughly procure sustainable raw materials and formulate hypoallergenic formulas for the skin. We value a perspective that is close to the environment and diverse values.
　
JAPON! SM offers more than just soap. It is a special experience of "picking up" the beauty and stories of Japan in everyday life.

Commitment to the product

The elegant texture touches your fingertips, the family crest is quietly engraved, and the transparent design is filled with light. JAPON changes the air just by placing it on the sink! SM's soap is an "art piece" that blends into your daily life. Please enjoy the unique comfort of using it, where you can feel the Japanese aesthetics firsthand every time you use it.
　
Rice bran soap [FUJI] - Cleansing the top to the skin
A clear and refreshing scent that seems to trap the clear air of Mt. Fuji. Makombu extract and vegetable squalane gently envelop the skin, leaving it with a moisturizing and refreshing cleanse. Its dignified appearance is loved all over the world as a gift that symbolizes Japan.
　
Rice bran soap [Sakura / SAKURA] ― An elegant moment to love spring
A moisturizing dish made with camellia oil from the Goto Islands and Somei Yoshino leaf extract. With each whip, a sweet and elegant scent spreads that heralds the arrival of spring. "SAKURA", which is dressed in Japanese sentiment, is overwhelmingly popular as a gift to convey your feelings for your loved ones.
　
Rice bran soap [Matcha / MATCHA] - Zen silence for daily face washing
Luxurious Uji tea leaf extract and pearl barley extract. The deep, woody fragrance is in the world of calming tea ceremony. The fine foam moisturizes the skin and turns your daily face washing into a "healing time to prepare yourself".
　

Who are supporting us?

JAPON! SM has received enthusiastic support from sensitive people who love high-quality lifestyles and guests from all over the world who are fascinated by Japanese culture.
　
It is available at both Narita and Haneda airports, as well as Japan's leading bases such as Ginza, Roppongi, Kyoto, and Kamakura, as well as carefully selected art galleries and select shops. It is chosen for many occasions as a "Japanese souvenir" to engrave the memory of a trip or as a "gift to give a story" to a loved one.
　
"You can incorporate Japanese beauty into your daily life", "There is nothing more pleasing as a gift", "My skin is moisturized and the scent is full of elegance"——。
Supported by such feedback from customers in Japan and abroad, the circle of repeat customers is expanding all over the world through online.
　
A luxurious experience where tradition and innovation coexist.
JAPON! SM brings the color and richness unique to Japan to the daily lives of diverse people.
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