The goal of Yume's continuation was "fair trade coffee that can be drunk every day." Of course, all of our coffee is "pesticide-free" and "fair trade". We are particular about the following three things so that you can drink it every day. The first is price. There are three reasons why you can make reasonable coffee. 1. We import directly from producers, so we don't have to pay middlemen. 2. This coffee is a coffee blend based on the old crop. The purchase price (cost) from the producer does not change, but if you leave it for a long time, you will also have to pay for the warehouse, so we will lower the price a little and provide it. 3. We roast in batches on a regular basis, not on a per-order basis, so we can reduce the labor (cost) of roasting. The second is "taste" In the NEW Fair Trade Blend, in addition to coffee beans from Mexico, we blended new beans from Timor-Leste. Without changing the pillar of "coffee that you can drink every day and never get tired of," by blending Timor-Leste, the richness and flavor were further expanded. The third is "Package" The packaging has also been simplified by eliminating waste. With only the minimum amount of information, we have realized a packaging that fits in with any scene but does not compromise the quality of the coffee.