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The world's first* hair oil containing cricket oil is born.
* According to JR UNIQUE FOOD research (June 2019)
1
"Chu's" is an SDGs activity brand that creates "new connections" between people and insects with the meanings of "insect = chu" and "connect, plural = 's".
2
While "insect food" is attracting attention, we consider the use of cricket oil, which is extracted and discarded in the process of powdering, to be an urgent issue, and we have developed upcycled hair oil as a solution.
3
We will take on the challenge of realizing a one-stop solution for sustainable consumption and production.
Winner of the Sustainable Cosmetics Award 2021 Upcycle Award.