This organic Uji matcha can be used not only for tea ceremonies such as light tea, but also for making sweets. In the southern part of Kyoto Prefecture, surrounded by mountains on all sides, Wazuka Town is known as a famous production area for Uji sencha tea, and is also known as the "tea source town" because of its landscape. Michio Nakai, the sixth generation of Nakai Tea Factory, who has been producing tea here for more than 350 years for seven generations, began organic and pesticide-free cultivation in the 1980s. There is no process of washing tea leaves from harvest to processing and distribution. In particular, matcha is a tea in which whole tea leaves are consumed. Therefore, organic cultivation without the use of pesticides and chemical fertilizers is recommended. Organic matcha has a slightly yellowish tint compared to regular products, but it is a natural color that does not rely on chemical fertilizers. A unique aroma and sweetness spread in just the right amount of astringency. 〈Sales floor proposal〉 In addition to the tea corner, we also recommend displaying matcha tea bowls and tea whisks. Kyoto Fair / Matcha Fair It is an organic agricultural processed food that has undergone strict inspections and certifications from cultivation to production and distribution by the Organic JAS Standard (Japanese Agricultural and Forestry Standards) registered certification body. [What is organic agricultural products?] Crops grown on farms that have not used chemically synthesized fertilizers and pesticides for more than three years. [What is organic agricultural processed food?] Processed foods that account for less than 5% of non-organic raw materials and are manufactured without the use of chemically synthesized additives and chemicals.