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Attrait (Natural Attrait)

Attrait (Natural Attrait)

アトレ（ナチュラル アトレ）
Vendor
有限会社アトレ
In 1992, he started selling organic Uji tea from Kyoto Prefecture. Based on the concept of "no extra things in or no addition", they sell domestic health teas, flavored teas, and confectionery products that do not use additives.
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T1130002029552

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About the brand

In 1992, he started selling organic Uji tea from Kyoto Prefecture. Based on the concept of "no extra things in or no addition", they sell domestic health teas, flavored teas, and confectionery products that do not use additives.
1
In the 1990s, they started selling organic Uji tea, which was rare at the time. It is grown in Wazuka Town, Kyoto Prefecture, without relying on pesticides or chemical fertilizers, and is rich in nature where humans and living things can coexist.
2
Based on the concept of "no unnecessary things are added or added", we do not use food additives such as flavorings or synthetic colorings, and develop products that allow you to enjoy the original taste of the ingredients.
3
We plan and sell sweets mainly using organic and domestic ingredients, including organic Uji matcha from Kyoto Prefecture.

More about the Brand Owner

喜多 佑斗

Kita Yuto

Born in Nara in 1993 and raised in Kyoto. While in college, he aimed to become a childcare worker, but changed direction after working part-time at Atre, which sells organic Uji tea and confectionery, which is the family business. For about 10 years, he wanted to deliver delicious and body-friendly food to the whole country. During this time, he is in charge of total in-house operations, from product planning to sales, and shipping operations in order to transform the charm of producers and manufacturing manufacturers from all over the country he met into his own products and deliver them to many people. I am still studying the world of food, which I don't know much about.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we started selling organic Uji tea was when Michio Nakai, the sixth generation of Nakai Seicha Factory, a related company that was a relative, switched to organic cultivation with the desire to "deliver tea that can be drunk with peace of mind."
　
　
Nakai Tea Factory has been producing tea for 350 years in Wazuka Town, Kyoto, also known as the "tea source town".
One day, the sixth generation, Michio Nakai, was drinking his favorite alcohol after spraying pesticides in the tea plantation when he felt a change in his physical condition.
When he went to the hospital due to repeated discomfort, the same ingredients found in his blood were found in the pesticides. Although they worked in protective clothing and protective masks, and used pesticides according to national standards, the accumulation of many years gradually eroded their bodies.
From there, we immediately turned to pesticide-free cultivation methods in Showa 62, when there were no organic standards in Japan, and a long struggle began.
About seven years later, I switched to pesticide-free cultivation and old-fashioned soil preparation, and with the return of earthworms and microorganisms to the fields, I was finally able to produce satisfying Uji tea.
After that, Atre's representative, Masahiko Kita, retired from a major retail store and became independent, and a business of wholesale organic Uji tea to mass retailers and retailers nationwide was started as an opportunity to sell organic Uji tea at stores.
Nakai Tea Workshop 6th generation Michio Nakai
　
In the organic tea garden, the staff involved in tea making make it with all their heart, such as feeding naturally derived fertilizers centered on rapeseed oil meal, and weeding by hand even in the summer under the scorching sun because pesticides are not used.
While preserving the tradition of Uji tea that has been cultivated over many years, we aim to make better tea, consider the health of ourselves, our families, and producers, and strive to deliver tea that takes advantage of the blessings of nature.
　

What are we doing?

What we value is "making products that are friendly to nature and people".
To this end, we are thoroughly particular about raw materials and manufacturing methods.
　
In product manufacturing, we use domestic and organic raw materials from all over the country, mainly organic Uji tea from Nakai Tea Factory.
At the manufacturing stage, we consult with manufacturers to make better products so that they can be manufactured without using fragrances, synthetic colors, preservatives, etc., even if they are convenient.
　
From the perspective of the SDGs, we are also working to collaborate with local producers and adopt packaging with low environmental impact so that we can contribute to sustainable agriculture and regional revitalization.
By conveying the manufacturing background and stories of the agricultural products and products we use to our customers, we aim to be a brand that allows them to feel a connection with nature and people, not just consumption.
We will not compromise on "safety, security, and deliciousness" and will continue to create products with sincerity.

Commitment to the product

【Organic Uji Matcha】
It is cultivated in a way that blocks sunlight for a certain period of time by covering the tea tree during the budding period, and is cultivated so that it contains less astringency and more umami theanine.
After that, through a special manufacturing facility called a tencha furnace, the tencha (tencha) that is the basis of matcha is created, and then processed into a fine powder using a mortar to complete the matcha.
Among teas, matcha is made from whole tea leaves, so we recommend organic matcha that does not use pesticides.
We offer two types: "Organic Uji Matcha Canned 30g", which uses only No. 1 tea and can be enjoyed with light tea, etc., and "Organic Easy Uji Matcha 30g", which is recommended for making sweets and matcha lattes.
　
　
[Organic domestic oolong tea TB]
Michio Nakai, who switched to organic cultivation and got on track, wanted to make domestically produced organic oolong tea, so in the late 1990s, he frequently visited Hsinchu, Taiwan, to train how to make it, and even brought back a bamboo agitator that was not available in Japan at the time and started manufacturing it.
Oolong tea, made with organic Uji tea from Kyoto Prefecture, has a low-fermentation, fragrant, clean, and sweet taste, making it easy for anyone to drink, regardless of whether they are Japanese or Western.
　
　
[Bite-sized mini yokan series]
This is a series of bite-sized yokan using carefully selected ingredients such as organic Uji matcha and organic hojicha from Nakai Tea Factory, organic Anno sweet potatoes from Nagasaki and Goto, and domestic salted cherry blossom leaves.
Yokan, created in collaboration with a long-established bean paste manufacturer in Kyoto, is based on white bean paste made from white beans from Hokkaido and beet sugar from Hokkaido.
Prepared with underground water from the Shiga and Suzuka mountains, it is finished with a Kyoto-style light kneaded finish with a mild sweetness, and is easy to eat at a bite-sized finish.
It has a long shelf life and is recommended as a rolling stock item, as well as a small size and a product next to the cash register.
　
　

Who are supporting us?

It is supported by customers of all generations, mainly those who are highly healthy and nature-oriented.
　
The industries we handle are
・A natural food store that sells organic and additive-free foods
・A high-quality supermarket that handles carefully selected products from all over the country
・Co-op and delivery supermarket that handles pesticide-free vegetables and additive-free foods
・Select shop that handles lifestyle goods
・Bookstore
・Vegan cafes, etc.
　
We will continue to support everyone's healthy daily life through products that are friendly to nature and people.
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